Anyone who leads or works in a sales team can relate: it’s not the easiest nut to crack. While keeping an eye on top-notch customer service, they need to think about many things at once. We decided to ask quite a few sales & marketing specialists from all over the world: what kind of advice would they give to anyone who wants to boost their sales teams’ collaboration & productivity?
The best & most interesting answers you can see below.
Make each other accountable for the accounts and follow-up with each other. Most important, I'd suggest jumping on a call or demo together. This way you can learn from each other to improve. For productivity, I'd use video email templates and share which one works for you. This way you not only would reduce time but also share best practices with each other.
Aazar Shad | Sales Hustler | UserPilot.com
Automating your sales process will boost your team productivity significantly. To be precise, you can close a deal in just 3 simple yet very effective steps. Firstly, have a conversation with the client and extract all the information you need to complete the job. Use those insights to create and send a business proposal with your terms and conditions and the ability to sign online. The last step is following up. With modern proposal software, you can track when the proposal is opened and which page your client has spent the most time on. This will enable you to know what's important to them and what to cover in your follow-up email in order to win the business. With this simple process, your team will have more time for other important tasks and be able to generate business proposals in minutes.
Petra Odak | Marketing Executive | BetterProposals
To boost both productivity and collaboration, I would suggest celebrating your wins as often as possible, and as little as they may be. Sales managers tend to reward and celebrate big wins only (signed enterprise deals, high-ticket contracts, etc.) but those don't happen every day. Celebrate and reward everyday small victories, because they will help you motivate your team and establish better grounds for communication.
Mile Živković | Content Writer | Chanty
Give your team some useful tools and find a golden mean between automation and personalisation. You need to automate some tasks to save time and efforts, but personalisation also matters, more than ever before. By automating some processes, your sales team can focus on a business core and building relations with customers, instead of thinking about how to get over simple tasks that take time and leech the potential our of your sales crew. Needless to say that it can affect your internal communication, and without having it sorted, it can be challenging to maintain a successful external one.
Dawid Tkocz | CEO | PayByShare
One of the crucial factors that a lot of companies miss out on is the fact that they do not collect experience from across the whole sales team.
Hence, every rep is losing time for trial and error, discovering best practices for himself. Take two days out of your life to sit down with all your reps and draft out a sales process based on market research and best practices. Collect insights from your business contacts and friends, collect feedback from your customers etc. Build this into a common sales process with common tools used by your whole team. Only then can you actually a) scale sales, b) improve the process through collected data and c) give your reps a sense of team effort in building something together that benefits them all as well as the company.
Revisit the process together recurringly to update and improve it and to allow for mutual team learning based on real life case studies.
Just think about the time saved if now only one rep has to make a mistake for the others to learn. Instead of all of them having to go through the same mistake individually.
Jan Antoniewicz | Head of Global Sales | Senuto
Product development and sales/marketing team should work as one, so that there is synergy between them. Most of the time sales and marketing teams have no idea what is going on with the product and what is happening next. If both teams work as one sales team will always know what features and improvements are planned and they can structure their marketing and sales plan accordingly.
Muhammad Bilal Azhar | CEO | InvoiceQuickly
Improve engagement by defining & communicating a powerful vision for your company. Empower your team by providing the right support, training & resources to help foster an emotional investment & build great teams. Hiring on attitude & developing talent helps make sure the right people are in the right seat in the bus. With a strength-based approach, employees can focus on developing their natural talents & do more of what they do best every day. After all, companies exist so that employees can combine their strengths to overcome individual weaknesses.
Graham Richardson | Senior Business Development Manager | Livespace
Share learnings from every sales conversation you have with your prospects/leads. What worked, what didn't work and build a playbook to scale your sales team knowledge.
Juraj Zamborsky | VP of Sales | Kontentino
Connect with the right person and half of your sale is already done. Linkedin is the best source of full qualified leads.
Gonzalo Sierra | Business Developer | SalesQL
When thinking about training, don't forget that your own people probably know best how to sell. Embed standardized, structured, peer to peer coaching in your daily routine and accelerate the pace of learning almost over night.
Andreas Brenner | CEO & Founder | Avrios
Create a team and individual vision board on a daily basis. It may sound too simplistic, but you can't overstate it's impact. Only include what could be considered aspiring but still realistic. This could include closure, demo's done or even number of phone calls. This will create better discipline and streamline the entire operations. In the end, it'll improve your overall ROI of your sales operations.
Jayakrishnan Jayasanker | Digital Head | Livprop
First and foremost, you need to understand who your customer is, their pain points and where they are. It's important to set S.M.A.R.T goals and metrics. You need to understand how many outbound connections, calls, emails, etc you need to make per day, week, month or quarter. You need to know what your conversion rate is so you can hit your sales target. Keeping a simple daily journal will help you identify and improve patterns in behavior. It's also important to have a bigger "why." If it's just about hitting sales quotas then motivation might not be enough. If you understand your role in your organisation and how what you do impacts the rest of the organisation, that's much more powerful.
Tres West | LinkedIn Lead Generation | LinkedRocket
Team collaboration is one of the things that’s easier said than done. I would suggest trying to implement Agile sales techniques to improve your sales team collaboration. Practice shows that weekly sprints, daily quick meeting and ongoing iteration result in increased collaboration and effectiveness of the sales team. Try to focus on short term goals and constantly analyze the productivity of your work, be flexible and constantly make changes to come up with an ideal strategy for your business.
Anna Kuzma | Marketing Manager | UseResponse Inc
Don't accept the first no. Measure your sales rate, the average sales should be in a increasing order. Think positively.
Tejas Tambekar | Co-Founder | Zaperp
Measure everything you can. The key is to be consistent. "Breaking" conclusions won't appear in a day or a week - it always takes time. But without that data, you won't be able to improve. Some time ago, I've read that revenue is ultimate performance indicator. But it's "what". Key is to know "why".
Jacek Rzepka | Programmatic Account Manager | Yieldbird
Which golden tip did you like the most? We hope all of them delivered you some value and inspired you to move further. Good luck!