No matter what you are selling, customer relationship management (CRM) is an essential part of success. CRM systems are a useful tool not just for large companies. If you are not sure which one to choose, check out our brief summary.
Customer relationship management systems helps you automate processes, track customer data and boost customer satisfaction. CRM is how you manage interactions with customers, team members or contacts. In most cases, CRM is an application or a software. Whether you’re looking for your first CRM or want to switch to something better, there are three types of software to consider.
1. Operational CRM
An operational CRM system helps companies in managing their everyday operations. This is the most common and very popular type of CRM. Businesses use operational CRM to automate their marketing or sales operations, for example to launch email campaigns or turn prospects into customers. A good call center software can remind you of missed or abandoned calls and even dial the number automatically for you – that’s also part of operational CRM. This type of CRM system is commonly used by managers, marketers, salespeople and tech support to solve repetitive tasks and increase their efficiency.
2. Analytical CRM
Analytical CRM is all about data, so it is an ideal solution for companies wishing to analyze a large datasets. Analytical CRM systems allow you to collect, track and analyze important customer details. This type of software can help you keep customers happy, because the more data you gather on consumer behavior and preferences, the better you can adjust your marketing and sales strategies.
3. Collaborative CRM
The third type of CRM helps you boost customer experience by improving communication between the customer and your company and between individual team members. With a collaborative CRM, customer information is available to all relevant agents or departments at any moment. If you operate a call center and a new call comes in, your agents will know all essential customer data even before picking up the call.
Different CRM systems have different benefits and disadvantages. Before you choose a system, you should consider the priorities of your business and look at your long-term vision. This is important to make sure that you select the best option.