{"id":130632,"date":"2022-06-22T02:53:34","date_gmt":"2022-06-22T00:53:34","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/blog\/top-6-canais-de-comunicacao-para-expandir-seus-negocios\/"},"modified":"2026-04-17T21:07:53","modified_gmt":"2026-04-17T19:07:53","slug":"top-6-canais-de-comunicacao-para-expandir-seus-negocios","status":"publish","type":"post","link":"https:\/\/www.cloudtalk.io\/pt-br\/blog\/top-6-canais-de-comunicacao-para-expandir-seus-negocios\/","title":{"rendered":"Top 6 canais de comunica\u00e7\u00e3o para expandir seus neg\u00f3cios"},"content":{"rendered":"\n<div id=\"left-panel\" class=\"wp-block-group left-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-left has-black-color has-text-color\">Top 6 Communication Channels to Grow your Business<\/h1>\n<\/div><\/div>\n\n<div class=\"wp-block-group container-short\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.cloudtalk.io\/wp-content\/uploads\/2024\/11\/blog-illustration-14-1024x576.png\" alt=\"top-6-communication-channels-to-grow-your-business\" class=\"wp-image-277414\" srcset=\"https:\/\/www.cloudtalk.io\/wp-content\/uploads\/2024\/11\/blog-illustration-14-1024x576.png 1024w, https:\/\/www.cloudtalk.io\/wp-content\/uploads\/2024\/11\/blog-illustration-14-300x169.png 300w, https:\/\/www.cloudtalk.io\/wp-content\/uploads\/2024\/11\/blog-illustration-14-768x432.png 768w, https:\/\/www.cloudtalk.io\/wp-content\/uploads\/2024\/11\/blog-illustration-14-1536x864.png 1536w, https:\/\/www.cloudtalk.io\/wp-content\/uploads\/2024\/11\/blog-illustration-14-1320x742.png 1320w, https:\/\/www.cloudtalk.io\/wp-content\/uploads\/2024\/11\/blog-illustration-14-760x428.png 760w, https:\/\/www.cloudtalk.io\/wp-content\/uploads\/2024\/11\/blog-illustration-14-424x239.png 424w, https:\/\/www.cloudtalk.io\/wp-content\/uploads\/2024\/11\/blog-illustration-14-200x113.png 200w, https:\/\/www.cloudtalk.io\/wp-content\/uploads\/2024\/11\/blog-illustration-14-88x50.png 88w, https:\/\/www.cloudtalk.io\/wp-content\/uploads\/2024\/11\/blog-illustration-14.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\">Para conseguir novos clientes, o primeiro passo \u00e9 se comunicar com eles de alguma forma &#8211; por escrito, v\u00eddeos ou liga\u00e7\u00f5es de alguma forma. Em vez de encontrar maneiras de ajustar seus estilos de comunica\u00e7\u00e3o, muitas empresas hoje se concentram em t\u00e1ticas de crescimento sofisticadas que geralmente n\u00e3o levam a lugar nenhum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez disso, d\u00ea um passo para tr\u00e1s e pense na maneira como voc\u00ea se comunica &#8211; tanto com seus clientes quanto com seus funcion\u00e1rios. Mudan\u00e7as pequenas e sutis podem causar um grande impacto nos seus resultados e na satisfa\u00e7\u00e3o dos seus funcion\u00e1rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Communication is at the heart of everything we do. It is what makes us human\u2014no other species in the (known) universe interacts in such a unique way as we do. The moment we open our eyes each morning, we need communication to get through our days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Communication is also crucial for the way we work. And with the latest advancements in tech, we now have more communication channels to choose from than ever before\u2014internally with our team and externally with our customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No artigo de hoje, vamos explorar os melhores canais de comunica\u00e7\u00e3o que voc\u00ea pode usar para expandir seus neg\u00f3cios, com novos clientes e deixando seus funcion\u00e1rios mais engajados e satisfeitos. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">O que s\u00e3o canais de comunica\u00e7\u00e3o?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Os canais de comunica\u00e7\u00e3o s\u00e3o os meios de comunica\u00e7\u00e3o usados para transmitir mensagens espec\u00edficas.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples of communication channels are social media, email, telemarketing, instant messaging apps, or even face-to-face interactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A communication channel is a way to share information with other people. It is the way that information flows, whether it&#8217;s between a company and their customers or within the company internally. In the past, the only way to communicate was face-to-face.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cloudtalk.io\/?p=138258\">Communication channels are vital for a business<\/a> because they allow people to connect and engage with one another. They also provide a way for businesses to reach new customers and stay in touch with their employees on a regular basis. Moreover, they often can play a crucial role in the success of your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One common approach to classifying communication channels is by dividing them into direct (face-to-face) and indirect communication. However, it&#8217;s more relevant for business purposes to categorize communication channels into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Internal communication (within your own company)<\/li>\n\n\n\n<li>External communication (with your customers and other stakeholders)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For each channel mentioned in this piece, we&#8217;ll talk about its ideal use case and whether it&#8217;s more suited for communicating internally, externally, or both.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Picking the right communication channel for your company will depend on the purpose of the message and its target audience.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel is-style-image-left\" style=\"background-color:#F8F5FF\"><div class=\"cta-simple-panel-inner\">\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"394\" src=\"https:\/\/www.cloudtalk.io\/wp-content\/uploads\/2024\/01\/alternative-pages-illustration2.svg\" alt=\"\" class=\"wp-image-201198\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>Give your customer service agents the tools they need to succeed with CloudTalk.<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.cloudtalk.io\/pt-br\/teste-gratuito-de-14-dias-do-cloudtalk\/\">Sign up for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">Como escolher os canais de comunica\u00e7\u00e3o certos?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depende de alguns fatores, e realmente se resume \u00e0s suas necessidades espec\u00edficas e ao que voc\u00ea est\u00e1 tentando alcan\u00e7ar. Pensando nisso, preparamos algumas dicas pr\u00e1ticas que v\u00e3o te ajudar nessa tarefa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Pense no tipo de suas mensagens em rela\u00e7\u00e3o ao seu p\u00fablico<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A primeira coisa que voc\u00ea deve considerar \u00e9 o tipo de mensagem e audi\u00eancia. Tente se fazer as seguintes perguntas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are you trying to communicate? Is it formal or informal?<\/li>\n\n\n\n<li>Do the customers or employees need to see the message in a specific time frame?<\/li>\n\n\n\n<li>Is it necessary to deliver a message to your team or to the whole company?<\/li>\n\n\n\n<li>Does this communication need a response or not?<\/li>\n\n\n\n<li>Are you communicating with one person or a group of people?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Isso ajudar\u00e1 voc\u00ea a escolher o tom de voz certo para combinar com a mensagem e torn\u00e1-la mais envolvente para seu p\u00fablico.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Considere os valores da sua empresa, os recursos dispon\u00edveis e os m\u00e9todos de entrega adequados<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Seguindo em frente, voc\u00ea deve garantir que os potenciais canais de comunica\u00e7\u00e3o estejam alinhados com a cultura e os valores da sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se voc\u00ea administra uma empresa SaaS que oferece software de comunica\u00e7\u00e3o, uma boa ideia seria usar sua pr\u00f3pria ferramenta como um dos canais de comunica\u00e7\u00e3o &#8211; caso voc\u00ea esteja se comunicando com seus funcion\u00e1rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso n\u00e3o apenas ser\u00e1 muito conveniente, pois voc\u00ea provavelmente conhece bem esse canal, mas tamb\u00e9m mostrar\u00e1 a outras pessoas que seu produto \u00e9 muito confi\u00e1vel e tem uma aplica\u00e7\u00e3o pr\u00e1tica na vida real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, a maioria das empresas n\u00e3o possui suas pr\u00f3prias ferramentas personalizadas. O que voc\u00ea deve fazer neste caso \u00e9 pensar em como voc\u00ea gostaria que sua empresa espec\u00edfica fosse contatada por outras pessoas. Passe algum tempo tamb\u00e9m pensando em como voc\u00ea gostaria que seus funcion\u00e1rios interagissem uns com os outros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, se a sua empresa valoriza o trabalho em equipe e a colabora\u00e7\u00e3o perfeita, suas decis\u00f5es em rela\u00e7\u00e3o aos seus canais de comunica\u00e7\u00e3o tamb\u00e9m devem refletir isso.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Escolha os canais de comunica\u00e7\u00e3o adequados para o seu p\u00fablico<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, mas n\u00e3o menos importante, voc\u00ea deve escolher os canais de comunica\u00e7\u00e3o apropriados para as pessoas com as quais deseja enviar e\/ou trocar mensagens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e3o seus consumidores, seus funcion\u00e1rios, seus clientes ou talvez outra pessoa? Por exemplo, a videoconfer\u00eancia pode ser uma excelente plataforma para se comunicar com sua equipe, mas n\u00e3o tanto com clientes que querem apenas que seus problemas sejam resolvidos na primeira liga\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de ter a resposta para essas perguntas, voc\u00ea est\u00e1 pronto para come\u00e7ar sua ca\u00e7ada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Aqui est\u00e3o algumas regras gerais ao escolher canais de comunica\u00e7\u00e3o espec\u00edficos adaptados \u00e0 sua empresa.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check out the reviews, for example, on<a href=\"https:\/\/www.capterra.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Capterra<\/a>.<\/li>\n\n\n\n<li>Ask your employees which way of communication suits them best.<\/li>\n\n\n\n<li>Do some research to find out which of your existing channels get used the most by your customers and your own team internally.<\/li>\n\n\n\n<li>Think about what your budget is and try to find solutions that you can easily afford.<\/li>\n\n\n\n<li>Consider consulting with your employees to see if they\u2019d like to try a specific tool out.<\/li>\n\n\n\n<li>Take a look at the available<a href=\"https:\/\/www.cloudtalk.io\/pt-br\/blog\/5-recursos-inteligentes-de-software-de-call-center-que-voce-deve-aproveitar\/\" target=\"_blank\" rel=\"noreferrer noopener\"> features<\/a> of tools and decide whether you\u2019ll use them or not.<\/li>\n\n\n\n<li>Find out what\u2019s working for your competition.<\/li>\n\n\n\n<li>Do some research to see how effective particular communication channels in general are.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Seguir este guia deve permitir que voc\u00ea se prepare para escolher as ferramentas certas para se comunicar com outras pessoas. Dependendo dos seus objetivos e do seu p\u00fablico-alvo, voc\u00ea pode escolher o melhor para o seu cen\u00e1rio espec\u00edfico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o algumas recomenda\u00e7\u00f5es para ajud\u00e1-lo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">Os tr\u00eas melhores canais de comunica\u00e7\u00e3o para equipes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O trabalho em equipe eficaz \u00e9 vital para o sucesso de uma empresa. Diferentes equipes preferem diferentes canais e formas de comunica\u00e7\u00e3o. Se voc\u00ea quiser tirar o m\u00e1ximo proveito de cada um dos seus departamentos, tente levar essas prefer\u00eancias em considera\u00e7\u00e3o e crie uma estrat\u00e9gia de comunica\u00e7\u00e3o eficiente. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">1. In-person communication<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os benef\u00edcios da comunica\u00e7\u00e3o cara a cara s\u00e3o muitos e variados, mas h\u00e1 um que \u00e9 o mais proeminente: <strong>a capacidade de ler os sinais n\u00e3o verbais da outra pessoa<\/strong>. Essas dicas geralmente nos dizem onde estamos com algu\u00e9m, como devemos responder ao que eles disseram e fizeram e qual deve ser nosso pr\u00f3ximo passo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before video meetings became the new hot thing, meeting your coworkers and customers face-to-face was the primary way of communication. It may feel old-fashioned by today&#8217;s standards, but it still has a central role in today&#8217;s workplace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reason is simple\u2014most of our communication is non-verbal. In fact, research states that 90% of what we communicate, we don&#8217;t say. Besides our words, we also communicate with our body language, posture, and facial expressions. So, meeting someone face to face is still the best technique to fully convey your message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are plenty of studies that have been conducted on the subject of face-to-face communication. Many of them state that <strong>at least 70% of communication between people is nonverbal.<\/strong> Depending on the specific research, this number can vary from 70% up to 93%!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considerando isso, \u00e9 f\u00e1cil chegar \u00e0 conclus\u00e3o de que as <strong>pessoas que se comunicam por meio de outros canais, como mensagens de texto, e-mail ou videochamadas, simplesmente podem perder esse aspecto vital da n\u00e3o-verbalidade<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is a downside, however. In-person communication is much more expensive, regardless of where you meet. Just consider the price of the meeting room and the commute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, face-to-face communication is incredibly impactful and should be used for important decision-making, like executive-level meetings or closing a high-value deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, they do come at a steep price, so if you can substitute them and achieve similar effects you can save a lot of time and money.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Como voc\u00ea pode trabalhar usando a comunica\u00e7\u00e3o profissional cara a cara?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Existem muitos m\u00e9todos que voc\u00ea pode usar para implementar a comunica\u00e7\u00e3o cara a cara em seu local de trabalho, e aqui est\u00e3o alguns exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>regular conferences<\/li>\n\n\n\n<li>morning meetings<\/li>\n\n\n\n<li>quick chat sessions throughout the day<\/li>\n\n\n\n<li>in-person brainstorm meetings<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Abaixo temos algumas vantagens e desvantagens deste m\u00e9todo de comunica\u00e7\u00e3o para testar se voc\u00ea o implementa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Benef\u00edcios da comunica\u00e7\u00e3o presencial<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It increases team engagement and productivity<\/li>\n\n\n\n<li>It creates a fast communication channel<\/li>\n\n\n\n<li>It is <a href=\"https:\/\/hbr.org\/2017\/04\/a-face-to-face-request-is-34-times-more-successful-than-an-email\" target=\"_blank\" rel=\"noreferrer noopener\">34 times more effective<\/a> compared to email communication<\/li>\n\n\n\n<li>It allows for nonverbal interactions<\/li>\n\n\n\n<li>It comes at a low cost of facilitating a meeting if you already have office space available to use<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Desvantagens da comunica\u00e7\u00e3o pessoal<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It can create possible language barriers<\/li>\n\n\n\n<li>It may be difficult or impossible in the case of virtual or international teams<\/li>\n\n\n\n<li>It is almost impossible during a lockdown and<a href=\"https:\/\/www.cloudtalk.io\/pt-br\/blog\/como-criar-uma-politica-de-trabalho-remoto\/\" target=\"_blank\" rel=\"noreferrer noopener\"> remote work<\/a><\/li>\n\n\n\n<li>It may be <a href=\"https:\/\/qsstudy.com\/business-studies\/disadvantages-limitations-face-face-conversation\" target=\"_blank\" rel=\"noreferrer noopener\">unsuitable<\/a> for large teams as getting a message across to huge gatherings is challenging due to the missing personal touch<\/li>\n\n\n\n<li>It comes with possible poor retention by the listener<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Embora tenha suas desvantagens, a comunica\u00e7\u00e3o pessoal deve ser sua escolha se voc\u00ea tiver a op\u00e7\u00e3o de ver seus colegas de trabalho todos os dias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2. Video conferencing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Moving on, we have video conferencing, which gained a lot of<a href=\"https:\/\/knoema.com\/infographics\/feywyyc\/42matters-impact-of-covid-19-on-video-conferencing-apps-downloads\" target=\"_blank\" rel=\"noreferrer noopener\"> popularity<\/a> when the world was hit with the pandemic, and many employees were forced to switch to <a href=\"https:\/\/www.cloudtalk.io\/pt-br\/blog\/comunicacao-em-equipe-remota-como-facilitar-a-comunicacao-em-equipe-em-um-ambiente-de-trabalho-remoto\/\" target=\"_blank\" rel=\"noreferrer noopener\">remote work.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/5q61g5KubKNdEdirEEmhM0upUupGe2XmKRymIF4EyAGbYnEGr5FO7w2vfGX-L9LNmCkTkH8nu_OZFivlUD8QONwMJNTrmn9YS34d5_EhbhHU81SuCtnk3fQcZZSXkE7f9F5i6Ro1WFRFSy5Ewg\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/knoema.com\/infographics\/feywyyc\/42matters-impact-of-covid-19-on-video-conferencing-apps-downloads\" target=\"_blank\" rel=\"noreferrer noopener\">fonte<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A videoconfer\u00eancia \u00e9 um pouco semelhante \u00e0 intera\u00e7\u00e3o cara a cara. Assim como na comunica\u00e7\u00e3o pessoal, permite que as pessoas vejam e ou\u00e7am umas \u00e0s outras.<\/strong> No entanto, por se realizar no mundo virtual, existem outros benef\u00edcios, bem como alguns inconvenientes, decorrentes deste tipo de comunica\u00e7\u00e3o, com as equipas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All of a sudden, we realized that many of those in-person meetings could be done just as efficiently through video. You can still communicate using not just your voice, but also your pitch, tone of voice, facial expressions and some of your body language.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then there is another major benefit\u2014if you want to get in touch with your (remote) team or customers, video meetings are much cheaper compared to meeting in person. It almost sounds like the perfect communication channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use video calls internally and externally, so many remote companies employ it as their main method of communication.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Mas antes de dizermos quais s\u00e3o, vamos primeiro olhar para alguns n\u00fameros importantes:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Within the first four months of the COVID-19 pandemic, there was a<a href=\"https:\/\/www.trustradius.com\/vendor-blog\/covid-19-software-industry-data-and-statistics\" target=\"_blank\" rel=\"noreferrer noopener\"> 500% increase<\/a> in search impressions for web and video conferencing software.<\/li>\n\n\n\n<li>The video conferencing market is expected to surpass<a href=\"https:\/\/www.gminsights.com\/industry-analysis\/video-conferencing-market\" target=\"_blank\" rel=\"noreferrer noopener\"> $75 billion by 2027<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.trustradius.com\/vendor-blog\/web-conferencing-statistics-trends\" target=\"_blank\" rel=\"noreferrer noopener\">67% of companies<\/a> planned to spend more on web &amp; video conferencing in 2021.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Pr\u00f3s e contras da videoconfer\u00eancia <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Compilamos uma tabela que resume os principais pr\u00f3s e contras da videoconfer\u00eancia que voc\u00ea pode considerar ao decidir se deve ou n\u00e3o implement\u00e1-la como parte da estrat\u00e9gia de comunica\u00e7\u00e3o de sua equipe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PR\u00d3S <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More engaging than audio conferencing as it adds a more personal touch thanks to the presence of cameras<\/li>\n\n\n\n<li>improved quality of communication compared to audio conferencing &#8211; <a href=\"https:\/\/www.forbes.com\/sites\/insights-zoom\/2017\/10\/30\/5-reasons-why-your-company-needs-to-embrace-video-conferencing-now\/?sh=41a7406d47c4\" target=\"_blank\" rel=\"noopener\">according to 62%<\/a> of executives in one research<\/li>\n\n\n\n<li>Improves team productivity<\/li>\n\n\n\n<li>Saves time and logistics\u2019 hassle<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CONTRAS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Not as engaging as face-to-face interaction<\/li>\n\n\n\n<li>Not accessible to everyone (camera, microphone, and so on)<\/li>\n\n\n\n<li>It can be challenging in case of connection issues (which usually can be easily resolved, but not always)<\/li>\n\n\n\n<li>It may be difficult for some to focus on their work with this type of communication (but the adaptation to it is quick)<\/li>\n\n\n\n<li>Could be complicated in terms of international teams, traveling, and different time zones<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea tiver capacidade na sua organiza\u00e7\u00e3o para realizar videoconfer\u00eancias, definitivamente recomendamos como canal de comunica\u00e7\u00e3o para equipes. \u00c9 mais conveniente, \u00e9 mais barato e se voc\u00ea trabalha remotamente e n\u00e3o tem escrit\u00f3rio, \u00e9 praticamente a \u00fanica op\u00e7\u00e3o que voc\u00ea tem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3. Online messaging platforms<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, we have the least \u2018personal\u2019, but still effective, communication method, online messaging platforms. Since the invention of online messaging platforms such as Skype, people have been able to have conversations with team members over the internet.\u00a0With Skype no longer an option, many are <a href=\"https:\/\/www.cloudtalk.io\/pt-br\/blog\/como-transferir-seu-numero-do-skype-guia-completo\/\" data-type=\"link\" data-id=\"https:\/\/www.cloudtalk.io\/blog\/skype-number-porting\/\">porting their Skype numbers<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, muitas empresas contam com essas plataformas para suas necessidades di\u00e1rias de comunica\u00e7\u00e3o. Algumas grandes empresas at\u00e9 optam por usar essas plataformas como seu principal meio de comunica\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando vamos ao Capterra e digitamos \u2018mensagens online para equipes\u2019, obtemos mais de 10.000 resultados diferentes para produtos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 muito, e s\u00f3 podemos imaginar o qu\u00e3o dif\u00edcil pode ser para voc\u00ea ter que passar por isso para escolher a melhor solu\u00e7\u00e3o para suas equipes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Podemos, no entanto, dar algumas dicas sobre quais fatores voc\u00ea deve prestar aten\u00e7\u00e3o ao escolher a melhor plataforma de mensagens online:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>price<\/li>\n\n\n\n<li>variety of features<\/li>\n\n\n\n<li>compatibility with different devices and software<\/li>\n\n\n\n<li>ease of use<\/li>\n\n\n\n<li>reviews<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Saber quais s\u00e3o suas necessidades e requisitos espec\u00edficos tornar\u00e1 muito mais f\u00e1cil escolher a plataforma de mensagens online certa. Como resultado, suas equipes poder\u00e3o desfrutar mais de seu trabalho e fornecer resultados frut\u00edferos de seu trabalho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">Os tr\u00eas melhores canais de comunica\u00e7\u00e3o para os clientes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que abordamos os principais canais de comunica\u00e7\u00e3o para equipes, vamos focar nossos clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">1. Phone calls<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first phone call was made almost 150 years ago, and given the pace of technology, it&#8217;s amazing that phone calls are still around as a communication channel. Make no mistake though\u2014phone calls evolved and got better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phone calls are a great way to connect with customers and offer them a human-to-human connection, even though it\u2019s over a phone line. The<strong> importance of making a<\/strong><a href=\"https:\/\/www.cloudtalk.io\/pt-br\/blog\/5-dicas-para-uma-abordagem-de-vendas-que-prioriza-o-cliente\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> great first impression<\/strong><\/a><strong> cannot be overstated, and this is where phone calls and call center agents can come in handy.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Long gone are the days of PSTN, where you had to grab your old-school phone to get in touch with someone and pay a big fat extra for long-distance calls. Nowadays, VoIP technology and tools like CloudTalk make it easy to call anyone in the world for cents per call.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, this communication method offers a more personal way of connecting with others, compared to live chats for example. This is because with phone calls, it may be much easier to understand people\u2019s tone of voice.\u00a0Using the phone for sectors like <a href=\"https:\/\/www.cloudtalk.io\/logistics-phone-system\/\" data-type=\"link\" data-id=\"https:\/\/www.cloudtalk.io\/logistics-phone-system\/\">logistics<\/a> or <a href=\"https:\/\/www.cloudtalk.io\/pt-br\/call-center-para-viagens-e-hotelaria\/\" data-type=\"link\" data-id=\"https:\/\/www.cloudtalk.io\/call-center-for-travel-hospitality\/\">hospitality<\/a> could lead to faster understanding between a customer and an agent compared to communication via email.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/kwtkK6ycJzvfmvOig-E8pp4dG514k0h8lDYB9AyrZ9FDmKZbMjXgjvIE96j3ycrNN8vmjpR_7oQtrre3DiqO9YTeH7vBTFU46Pq_4spVnu6yKu7CWzDtNUTgJhnFW4Tpi-l_eHdZZEzVs_doLA\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/cdncom.cfigroup.com\/wp-content\/uploads\/CFI-contact-center-satisfaction-index-2019.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">fonte<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re calling someone in your company or a customer, VoIP tools make audio calls an experience unlike anything phones can offer. For starters, calls nowadays are based on your internet connection rather than old copper wires, making them more stable and easier to access.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This brings us to another important point \u2013 you can now make phone calls online using a wide variety of devices. Mobile phone, VoIP phone, internet browser, tablet \u2013 you can take and make calls from nearly any device that you can think of.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that&#8217;s just the tip of the iceberg. VoIP allows you to add amazing features to audio calls, such as call queuing, call recording, callback, auto-dialing, and many others. When you consider the low price you pay, VoIP tools such as CloudTalk make perfect sense for customer-facing communication. Oh, and they can be used internally too.<\/p>\n\n\n\n<p class=\"has-grey-color has-text-color wp-block-paragraph\">If you\u2019re looking at how you can put in place an<a href=\"https:\/\/www.cloudtalk.io\/pt-br\/blog\/10-tecnicas-eficazes-de-atendimento-ao-cliente-que-farao-os-clientes-amarem-voce\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <span style=\"text-decoration: underline\">effective communication channel<\/span><\/a> with your customers,<a href=\"https:\/\/www.cloudtalk.io\/pt-br\/blog\/por-que-e-importante-usar-telefones-para-o-suporte-ao-cliente\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <span style=\"text-decoration: underline\">phone calls<\/span><\/a> and call centers are the way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ind\u00fastria de call center atende a muitas empresas em v\u00e1rios mercados. Al\u00e9m disso, as liga\u00e7\u00f5es telef\u00f4nicas s\u00e3o \u00f3timas para criar uma experi\u00eancia positiva do consumidor e fidelizar a marca. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Principais estat\u00edsticas do call center:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The global market for call centers is expected to reach $496 billion by 2027.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/cdncom.cfigroup.com\/wp-content\/uploads\/CFI-contact-center-satisfaction-index-2019.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">76% of customers<\/a> who contact customer service do so over the phone.<\/li>\n\n\n\n<li>Compared to on-premise contact centers, cloud contact centers are<a href=\"https:\/\/financesonline.com\/call-center-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 27% cheaper<\/a> and experience<a href=\"https:\/\/financesonline.com\/call-center-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 35% less downtime.<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Thanks to the constantly developing technologies, such as callback and interactive voice response (IVR) features, today\u2019s call centers are even more effective and enjoyable than before.<\/strong> <strong>A bonus: the <a href=\"https:\/\/www.cloudtalk.io\/ivr-phone-system-price\/\" data-type=\"link\" data-id=\"https:\/\/www.cloudtalk.io\/ivr-phone-system-price\/\">pricing for IVR<\/a> and other handy features becomes more and more affordable with the technology development.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you look at solutions like CloudTalk, which is the perfect tool for sales and customer service teams, other<a href=\"https:\/\/www.cloudtalk.io\/pt-br\/recursos\/\" target=\"_blank\" rel=\"noreferrer noopener\"> features<\/a> that you can expect to see include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>call queuing<\/li>\n\n\n\n<li>call recording<\/li>\n\n\n\n<li>skills-based routing<\/li>\n\n\n\n<li>automatic outbound caller ID<\/li>\n\n\n\n<li>call forwarding<\/li>\n\n\n\n<li><a href=\"https:\/\/www.cloudtalk.io\/pt-br\/clique-para-chamar\/\">click to call<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Na verdade, existem muitos outros recursos que um provedor confi\u00e1vel de call center poderia oferecer. Por esse motivo, definitivamente recomendamos verificar diferentes varia\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar de muitas plataformas modernas serem desenvolvidas, as chamadas continuam sendo uma das formas mais eficazes de entrar em contato. Quando voc\u00ea considera todos os recursos modernos de call center, faz sentido usar as chamadas como parte de sua estrat\u00e9gia de comunica\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2. Live web chat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A seguir, falaremos sobre o chat na web ao vivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you use a chatbot or a human agent to get in touch with your customers, live chat can be an amazing way to communicate with your target audience. Anywhere between 74% and 85% of companies use live chat to get in touch with their customers in 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Os chats online ao vivo s\u00e3o uma forma de comunica\u00e7\u00e3o na qual seus consumidores e representantes de sua empresa podem conversar online. Essa comunica\u00e7\u00e3o geralmente ocorre em tempo real por meio da troca de mensagens escritas.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s no surprise, when you look at the statistics. Of all the communication channels, live chat has the highest satisfaction rate (73%). The reasons are many, but primarily, live chat is easy to use, and for a new generation of people used to texting as a way of communication, it&#8217;s easier and less stressful than picking up the phone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta \u00e9 uma \u00f3tima maneira de construir um relacionamento entre o cliente e a empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tamb\u00e9m ajuda a transmitir informa\u00e7\u00f5es com mais clareza do que por meio de conversas telef\u00f4nicas ou e-mail, que \u00e0s vezes podem ser mal interpretadas ou esquecidas, especialmente se as chamadas n\u00e3o forem gravadas.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os chats ao vivo tamb\u00e9m s\u00e3o muito econ\u00f4micos, por isso n\u00e3o \u00e9 de admirar que estejam se tornando mais populares entre as empresas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to maximize your productivity, you can use chatbots to replace live agents for some or all of the time. Chatbots can be amazingly helpful for basic tasks, and thanks to advancements in AI, they&#8217;re getting smarter by the minute. However, remember to escalate anything more complex to a live customer agent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se isso n\u00e3o for suficientemente convincente, pense em qu\u00e3o direto, pessoal e interativo esse canal de comunica\u00e7\u00e3o pode ser. Tudo o que voc\u00ea precisa adicionar \u00e9 alguma personaliza\u00e7\u00e3o, recursos envolventes e \u00e9 isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles tamb\u00e9m permitem que os consumidores desfrutem de uma experi\u00eancia mais perfeita, pois geralmente n\u00e3o precisam esperar muito tempo por uma resposta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Isso pode ser especialmente \u00fatil ao lidar com clientes novatos ou interessados em explorar seu site. E isso porque eles podem precisar de mais orienta\u00e7\u00e3o sobre o que devem fazer a seguir. Eles tamb\u00e9m podem ajudar na gera\u00e7\u00e3o de leads eficaz.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A conversa de chat ao vivo tamb\u00e9m \u00e9 arquivada e pode ser usada como prova no futuro se o cliente tiver alguma reclama\u00e7\u00e3o sobre o atendimento que recebeu da empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naturally, live chat works much better as an external communication channel with your customers, while something like Slack will be better suited for your own team. It&#8217;s easy to host a chatbot on a regular or <a href=\"https:\/\/hygraph.com\/blog\/best-cms-for-ecommerce\" data-type=\"link\" data-id=\"https:\/\/hygraph.com\/blog\/best-cms-for-ecommerce\" target=\"_blank\" rel=\"noopener\">e-commerce CMS<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other great benefits of live chat software include transparency and authenticity, all by providing a one-stop shop for customers. Don\u2019t let yourself miss out on this great communication channel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3. Social media<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, se muitos de seus clientes s\u00e3o Millennials e Gera\u00e7\u00e3o Z, as redes sociais podem ser um dos melhores canais de comunica\u00e7\u00e3o que voc\u00ea pode escolher para entrar em contato com eles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have come a long way from just communicating verbally, but it is only recently that we have started using social media as a mode of communication with consumers. Videos have emerged as one of the most popular and versatile forms of content due to their ease of consumption, accessibility of marketing video guides, and their ability to convey storytelling, product demonstrations, testimonials, and behind-the-scenes glimpses. This multimedia format enhances consumer engagement, providing a more immersive experience, especially on social media. Businesses can leverage <a href=\"https:\/\/reportgarden.com\/post\/how-to-create-a-social-media-report\" target=\"_blank\" rel=\"noopener\">social media report examples<\/a> to analyze consumer engagement and improve their marketing strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the ever-increasing popularity of smartphones and social media platforms, consumers are now more connected than ever before &#8211; and brands are taking notice. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais estat\u00edsticas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When customers&#8217; social media queries get a response from a brand,<a href=\"http:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/EN-CNTNT-Report-DynService-2017-global-state-customer-service-en-au.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"> 74% of millennials<\/a> say that their perception of that particular brand improves.<\/li>\n\n\n\n<li><a href=\"http:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/EN-CNTNT-Report-DynService-2017-global-state-customer-service-en-au.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">According to 65%<\/a> of 18-34-year-olds, social media is a good way to provide customer service, while 75% of those aged 55 and older do not believe that social media can be an effective channel.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.statista.com\/statistics\/808477\/expected-response-time-for-social-media-questions-or-complaints\/\" target=\"_blank\" rel=\"noreferrer noopener\">37% of consumers globally<\/a> expect a response to social media questions or complaints, the same day they send it, with 28% and 18% expecting it within one hour or even immediately respectively.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata do Facebook, existem muitas solu\u00e7\u00f5es interessantes de atendimento ao cliente que voc\u00ea pode implementar, como chatbots Messenger AI. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only will you be closer to your customers, but thanks to the chatbot, you will also be able to respond to queries quickly and effectively. For example, using <a href=\"https:\/\/napoleoncat.com\/blog\/facebook-comments-auto-reply\/\" target=\"_blank\" rel=\"noopener\">auto-reply for Facebook comments<\/a> can significantly enhance your consumers&#8217; experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Twitter tamb\u00e9m \u00e9 um bom lugar para oferecer atendimento ao cliente, com <a href=\"https:\/\/business.twitter.com\/en\/blog\/creative-roundup-customer-service.html\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00e1rias empresas<\/a> engajando e ajudando ativamente seus clientes nessa plataforma. Basta dar uma olhada neste exemplo do Adobe XD:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ZnBtow-dsETHRD8WxCwe8tRs62jd1c-L9glDdq-hflU5l54_oHde2qRVwr9TMR42P05pR-y7kEty6Il8kbgk_ApMVCNLzlOeD4mmrPS4Ki9lJb_xwyXt5yYpQIGh78SOClEKQbqOdecjN40CQQ\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/twitter.com\/AdobeXD\/status\/972220505494257665?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E972220505494257665%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fbusiness.twitter.com%2Fen%2Fblog%2Fcreative-roundup-customer-service.html\" target=\"_blank\" rel=\"noreferrer noopener\">fonte<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Outras plataformas de rede social que recomendamos usar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LinkedIn<\/li>\n\n\n\n<li><a href=\"https:\/\/planable.io\/schedule-social-media-posts\/schedule-youtube-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a><\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>TikTok<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Social media platforms are still powerful players in the customer service game, especially when it comes to younger generations and your <a href=\"https:\/\/www.pathsocial.com\/resources\/reputation-management-for-social-success-a-complete-guide\/\" target=\"_blank\" rel=\"noopener\">brand reputation<\/a>. Don\u2019t sleep on this effective communication channel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Additional Communication Channels Worth Considering<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">SMS Messages<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before texting apps made it big, SMS was the platform most of us used. Nowadays, SMS is not as common and you would think that it no longer has a place as a communication channel\u2026 And you would be completely wrong.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SMS is incredibly effective compared to other channels for business communication, and very few platforms can compare to it. The numbers speak for themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">89% of people would read an SMS message within 30 minutes of receiving it, and 34% of them would do so in under five minutes. We&#8217;re not used to getting promotional SMS messages with unwanted spam as much as we&#8217;re used to getting them in email. The reason is simple \u2013 it&#8217;s much more difficult to get ahold of someone&#8217;s phone number, and it takes more money to send an SMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result? Your average customer is 134% more likely to open and read an SMS compared to an email. While SMS has its merits, the debate between MMS vs. SMS for business is becoming increasingly relevant, especially when businesses want to convey more detailed information or visual content. If you want to cut through the noise while spending a little bit more on marketing, SMS is a clear choice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking of which, SMS is much better suited for external communication with your customers. For internal use, it&#8217;s a bit clunky and expensive to be considered in this day and age.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Emails<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are different sources online on how old email is, but most experts agree that the first email was sent sometime between 1965 and 1971. This makes email an oldtimer compared to newer platforms, such as video calls. Moreover, email has undergone some major changes throughout its history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We love sending emails for business purposes, both to our teams and customers. In fact, 293 billion emails get sent every day throughout the world. When you zoom in on the average user, most of us will get around 100 emails per day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s a reason why email is so popular. It&#8217;s incredibly cheap for everyone involved, and with the right email marketing software, it can cost cents to send hundreds of emails at once. And while the average email open rate is pretty low (just above 16%), that makes enough sense to provide a solid ROI for many businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem with email is that thanks to its omnipresence, ease of use, and low cost it&#8217;s become overused. Sure, it will bring some results, but as seen above, SMS will make much more of an impact in comparison.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business emails can be used externally and internally as a way to communicate. Externally, they still produce a great return on investment, so you can and should use them, but only in combination with other channels. Internally, it serves a good purpose, but you&#8217;re better off investing in messaging tools such as Slack or Microsoft Teams for a more convenient way to communicate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alternatively, you can use email automation solutions like Klaviyo and <a href=\"https:\/\/www.sender.net\/\" data-type=\"link\" data-id=\"https:\/\/www.sender.net\/\" target=\"_blank\" rel=\"noopener\">Sender<\/a> alternatives to find a platform that better suits your business need, especially as you scale beyond basic email marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">Canais de comunica\u00e7\u00e3o em resumo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que o canal de comunica\u00e7\u00e3o escolhido para suas equipes ou seu atendimento ao cliente pode ter um grande impacto na efic\u00e1cia e no desempenho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is there an ideal communication channel for a company in this day and age? Not really, as it depends on your customers and company goals. Each of the channels mentioned on this list has its own pros and cons and can be amazing (or horrible) for communicating with your team or customers \u2013 depending on your use case.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is one thing that&#8217;s certain, though \u2013 the phone is not going away any time soon. If you&#8217;re ready to take your phone calls to the next level and embrace VoIP technology with all of its amazing features, sign up for 14-day free trial today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019d like to read similar releases to this one, make sure you check our<a href=\"https:\/\/www.cloudtalk.io\/pt-br\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>blog<\/strong><\/a>. We talk about topics like customer service, effective workplace strategies, call center features, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>And if you\u2019re looking for a reliable solution to deal with your customer service communications, you have to give<a href=\"https:\/\/www.cloudtalk.io\/pt-br\/\" target=\"_blank\" rel=\"noreferrer noopener\"> CloudTalk<\/a> a try\u2014you won\u2019t regret it!<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel is-style-no-image\" style=\"background-color:#EBEEFF\"><div class=\"cta-simple-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>Elevate your call center with CloudTalk\u2019s customer service features.<\/strong><\/strong><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.cloudtalk.io\/pt-br\/agende-uma-demo\/\">Book a demo<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Para conseguir novos clientes, o primeiro passo \u00e9 se comunicar com eles de alguma forma &#8211; por escrito, v\u00eddeos ou&#8230;<\/p>\n","protected":false},"author":143,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[197],"tags":[],"ct-post-type":[],"ct-tool-category":[],"class_list":["post-130632","post","type-post","status-publish","format-standard","hentry","category-comunicacao"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/posts\/130632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/users\/143"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/comments?post=130632"}],"version-history":[{"count":0,"href":"https:\/\/www.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/posts\/130632\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/media?parent=130632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/categories?post=130632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/tags?post=130632"},{"taxonomy":"ct-post-type","embeddable":true,"href":"https:\/\/www.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/ct-post-type?post=130632"},{"taxonomy":"ct-tool-category","embeddable":true,"href":"https:\/\/www.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/ct-tool-category?post=130632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}