In most cases, the customer interacts with a brand more than just once. According to a 2018 Kitewheel report, the number of customer interactions per year is growing rapidly – from 400 million in 2014 to a whopping 3 billion in 2017! A good start is not enough anymore. Your customers are very likely to get in touch at different stages of their journey. With 2020 just around the corner, how can you tackle this?