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Qualify Inbound Insurance Leads Before They Hit Your Sales Queue

You want to: Identify serious prospects, validate eligibility, and prioritize high-quality leads for your agents.

Your AI agent can: Call new leads after a quote request, confirm interest and fit, and route eligible customers to the right rep or next step.

What can this AI Agent help you achieve?

Reduce sales team waste 

Only work leads that meet criteria

Increase speed-to-contact 

Respond to quote requests immediately

Boost conversion rates 

Reach the right people before competitors do

Use the agent when:

  • Website or landing pages generate inbound quote requests
  • Sales agents complain about low-quality leads
  • You want to respond fast but not manually call every form submission

What you need:

  • Intake questions that determine fit (e.g., income, household size, coverage type)
  • CRM or webform submission as a trigger
  • Escalation or routing rules for qualified leads

How to set it up:

Trigger it:

  • After [Quote Form Submission]
  • When [Lead Source] = Inbound
  • If [Coverage Type] = [Target Products]

What it says (Sample dialogue)

“Hi [Customer First Name], thanks for requesting a quote from [Company Name]. I’d love to ask a few quick questions so we can match you with the right coverage — do you have a moment?”

What it does next:

  • If qualified → tag as [Positive Outcome Tag], notify [Assigned Rep]
  • If not a fit → tag as [Negative Outcome Tag]
  • If undecided → offer [Follow-Up Action] via [Follow-Up Method]

Setup prompt template

Setup Prompt Template

Objective:

  • Call inbound leads after [Quote Request Submission] to qualify for [Coverage Type] and escalate those who meet criteria.

Scope:

  • Ask only pre-approved questions related to coverage fit and eligibility
  • Do not confirm pricing or product details — just route based on interest and fit

Tone and Style:

  • Friendly, trustworthy, and professional
  • Clear and confident — like an intake rep at a top brokerage

Key Phrases to Use:

  • “Let’s get a few quick details so we can match you with the right product.”
  • “I’ll pass this along to the right advisor if everything fits.”
  • “This will only take a minute.”

Phrases to Avoid:

  • Don’t offer quotes or policy terms
  • Don’t imply they’re approved or accepted for a policy

Required Actions:

  1. Greet with [Customer First Name]
  2. Ask the following screening questions: (Add your questions, for example:)
    – What type of coverage are you looking for (home, auto, life)?
    – How many people are in your household?
    – Do you currently have coverage?
    – What’s your estimated household income or monthly budget?
  3. If qualified → tag as [Positive Outcome Tag], notify [Assigned Rep]
  4. If not a fit → tag as [Negative Outcome Tag]
  5. If unclear → offer [Follow-Up Action] or escalate for review

Escalation Rules:

  • Qualified = route to sales immediately
  • Not qualified = log and suppress
  • Unclear = flag for manual triage

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