Furthermore, thanks to our integration with HubSpot, Poliglota could now also quickly access all its automatic call recordings directly in their CRM. This gave the company an unprecedented opportunity to evaluate and improve its sales call performance.
Deciding to double down on its efforts and pursue even higher outbound efficiency, Poliglota assembled a sales enablement team, which began creating scripts and playbooks. But to use these resources to their advantage, the team first needed to understand how their agents worked.
Taking Poliglota’s outbound to the next level with CloudTalk Analytics
With the power of intelligence on its side, Poliglota could finally dive deeper into its sales team’s performance and identify the factors limiting its growth. What the system revealed across our many intelligent agent and call reports was not poor salesmanship but rather reactivity.
Poliglota’s setup with Aircall meant that the time from a potential customer filling in the online form, the system qualifying them as a lead, and the team actually calling them was around three hours. But by then, the opportunity was often gone already.
We provided a system that wouldn’t leave sales stuck on standby. Thanks to CloudTalk’s real-time 2-way sync between all its integrations, Poliglota now knows about every new lead as soon as they express interest. From there, all an agent needs to do is click and start calling.
And thanks to CloudTalk’s remote-friendly technology, Poliglota’s agents can comfortably react to customers’ needs across 160+ countries, anytime and anywhere, directly from their mobile phones while matching their number to the target’s local format.
The difference this change in reactivity made was immense. In only two months, Poliglota’s outbound success rate rose from 20% to 50%, while its rate of lost deals did the opposite and fell from 50% to 25%. And now that the team’s found its baseline, it’s set to break new records
As they say, it takes a village. Ultimately, CloudTalk gave Poliglota the speed and resilience to take their operations above and beyond. And the success of this cooperation only goes to show how far a bit of flexibility and proactive action can go.