Creating a Feedback Culture at Work: Benefits and Tips
By CloudTalk
| 24. January 2025 |
People management, Call Center
By CloudTalk
| 24 Jan 2025 |
People management, Call Center
    By CloudTalkCloudTalk
    | 24 Jan 2025
    People management, Call Center

    Creating a Feedback Culture at Work: Benefits and Tips

    Not all workplace feedback is created equal. While praise is always appreciated, truly impactful feedback goes beyond compliments—it involves learning to navigate constructive input, even when it feels challenging.

    Here’s the truth: Difficult feedback is better than receiving none at all. In fact, 65% of employees* say they want more feedback at work—a feeling likely shared by your own team.

    In this post, we’ll dive into practical tips for delivering meaningful feedback, share examples of effective employee feedback, and highlight why feedback is vital for a thriving workplace.

    Key Takeaways: 

    • Feedback that’s vague, mild, or minimal does little to shape your employee’s career trajectory or progress. It’s important to be specific and constructive with your feedback. 
    • Actionable strategies to provide constructive feedback include choosing the right time to give feedback and finding solutions that let you track progress. 
    • Tools and software solutions like CloudTalk offer you real-time insights, giving you the opportunity to deliver prompt feedback.

    Give feedback based on real-time performance

    9 Tips For Giving Feedback At Work 

    Receiving feedback at work can feel uncomfortable or even confusing, but it’s an essential part of personal and professional growth. 

    Without it, your development can stall, expectations become unclear, and you might find yourself stuck in that frustrating limbo where all you hear is, “Just keep up the good work” or “Keep doing what you’re doing.” But what does that really mean? Are you actually on the right track?

    To avoid this, let’s look at some examples of how to provide clear, meaningful feedback at work.

    1. Choose the Right Time to Give Feedback

    Timing is everything. You want to be helpful, but you don’t want to come across as pushy or critical.

    Give feedback when employees are ready to receive it — so plan it in advance by blocking time on their calendar. 

    Find a time when they’re more likely to be receptive and available to talk about their progress. 

    For example:

    • When someone asks for it — if they’re struggling with something, they might appreciate your help.
    • After an important event — after a big presentation or meeting, people tend to reflect on what went well and what could have gone better. 

    Choose an appropriate location for the conversation. If possible, have it in a private space where there won’t be interruptions from others. Also, make sure nobody else can hear what you’re saying.

    If you have a remote team, it’s ok to give positive feedback over different communication channels. But if you have some not-so-good news, it’s best to give it in person or via a face-to-face video call. Make sure they’re alone, too — it’s never a good idea to bring up bad news in front of other co-workers or managers. 

    2. Provide Regular Feedback

    Receiving regular feedback is one of the most essential parts of an employee’s professional growth process. It allows them to understand how they’re doing, where they can improve, and how they feel about their job.

    As a manager, don’t overlook the importance of providing regular feedback. Set aside quarterly meetings with your employees to share feedback that will help them grow in their roles.

    Pro Tip:

    Use CloudTalk to monitor agent performance and spot areas for improvement. With features like Call Monitoring, you can listen to calls and see if there are potential communication issues or blockers holding your people back. Additionally, with Agent Reporting, you can track agent KPIs, and find areas where your agents could improve in real time. Identify skill gaps and craft effective improvement plans without compromising the customer experience.

    By leveraging the Wallboard feature from CloudTalk, you can also see a real-time breakdown of all metrics. You can easily display live snapshots of your metrics, from average wait times to the number of callers on hold. This can add a layer of healthy competition or gamification to the entire process and help motivate your agents to crush their targets.

    3. Phrase your Feedback Correctly

    Providing feedback is a big responsibility that can sometimes feel daunting.

    It helps to prepare yourself ahead of time, especially when you need to give negative feedback. Try jotting down a few notes to ensure you don’t miss any feedback points, and avoid wording that can be misconstrued.

    The more detail you can provide, the better the outcome. For example, if you want to tell someone they need to work on their communication skills, don’t just say, “You need to work on your communication skills,” because that’s not helpful.

    Instead, you should say something like: “I noticed in our last meeting that you didn’t ask questions or offer any input. I would encourage you to share your thoughts in the next meeting to show your efforts on this project.

    Sharing as many details as possible is a much more effective way to give feedback because it gives your employees something specific they can use as a starting point for improvement.

    Are you still feeling overwhelmed? There are plenty of different techniques and tools that can help you. 

    For example, you could use ChatGPT to help you develop the proper wording for your next feedback session. Stand in front of a mirror and repeat what you plan to say until you find the right tone of voice. Then, role-play with a friend or family member to gain confidence in what you are saying.

    4. Avoid Showing Emotion When Giving Feedback

    When you’re giving feedback, it’s easy to get emotional. You might feel angry or frustrated about something your employee did, making it hard for you to stay calm and constructive. 

    But if you let your emotions get the best of you, the employee receiving your feedback will likely feel defensive — and that’s not good for either of you.

    Follow this step-by-step guide for handling your emotions when providing feedback:

    • Prepare yourself: Take time to consider the feedback you want to give and the emotions that come with it, helping you stay calm and focused.
    • Set the stage: Set up a safe, comfortable space to give feedback. Make sure the environment is conducive to open and honest conversation.
    • Stick to the facts: Focus on the facts of the situation and avoid any personal attacks.
    • Take a moment: If you feel your emotions rising, take a few deep breaths to help yourself stay calm and focused.
    • Listen: Engage in active listening to understand the situation better and give more meaningful feedback.
    • Be open to questions: Allow the other person to respond to your feedback to help build trust and create an open dialogue.
    • Follow-up: Connect with the other person a few days after the conversation to make sure you are on the same page. 

    5. Listen to Employee Feedback

    Listening to employee feedback is one of the most important things you can do as a successful leader.

    To create a truly great workplace, you need to understand what’s going on in your employees’ minds and how it impacts their performance at work. The best way to do that is by listening to them.

    Listening isn’t just about being quiet — it’s about actively paying attention, being open-minded to new ways of doing things, and asking the right questions, for instance: 

    • How could I have handled the situation better?
    • How could I have prevented this issue from occurring in the first place?
    • What steps can I take to improve in this area?
    • What advice do you have for me to do better next time?

    Good leaders give feedback to employees on a consistent basis, but the best ones also have an open-door policy for receiving feedback as well. CEOs, CFOs, CMOs, CROs, and mid-level managers should all be willing to receive feedback from their employees at any time. 

    Creating a continuous feedback loop should involve input, analysis, and action. Encourage channels like surveys and meetings to locate patterns and prioritize the improvements. Always measure the impact on your business objectives and follow up to close the loop. 

    6. Highlight Employees’ Good Qualities

    If you’re not also taking the time to celebrate your employees’ successes, you’re missing out on an excellent opportunity for growth.

    The more you can encourage your employees, the more they’ll feel like they can do anything, and that’s a powerful feeling. When someone’s feeling confident in their abilities, they’re more likely to take on new challenges, try new things—and ultimately succeed.

    Provide actionable feedback faster

    Customer and agent illustration

    7. Support Employees When They Have a Problem

    When an employee approaches you with a problem, take it seriously.

    You might want to brush off the issue or tell them they’re overreacting. But if you want your employees to feel safe and comfortable at work, you must show that you’ll support them when they struggle.

    Here are some ways you can support your team:

    • Be there for them: What might seem like a minor issue to you could be incredibly frustrating for them—especially if it’s a recurring problem with a client that never seems to get resolved.
    • Listen without judgment or interruption: Active listening and acknowledging their feelings nurtures a supportive environment and they can assess the situation from a different perspective.
    • Take some responsibilities off their plate: If you notice your team is struggling with high call volumes or irate customers, step in and help them better manage their workload. 

    8. Use Data to Enhance Feedback

    Data is a fantastic tool that can help provide unbiased information about what’s working and what isn’t.

    When you have data, it’s easier to make informed decisions about what to do next. You don’t have to rely on your feelings or those of other people — you turn to the qualitative and quantitative datasets to help point you in the right direction and determine the necessary course of action.

    For hard skills, data can help track progress and performance on projects and daily tasks, which provides insight into the current onboarding process and internal training practices.

    If multiple new employees on the same team are making errors in a specific process, it could be an issue with the current controls, or the training was insufficient to ensure a smooth transition of tasks.

    On the other hand, data also sheds light on evaluating soft skills such as communication, problem-solving, and teamwork.CloudTalk’s performance tracking features provide real-time insights into agent activity. Key functionalities include detailed Call Analytics, such as call duration, resolution time, customer satisfaction ratings, and agent performance metrics. These tools allow you to pinpoint specific areas where agents excel or need improvement, enabling better and more data-driven decision-making.

     CloudTalk's Analytics feature

    Call Monitoring and live coaching features also help you offer immediate feedback during calls, guiding agents in real-time to better handle complex situations. Additionally, Agent Reporting and Real-Time Dashboards make it easy to track trends over time, ensuring a proactive approach to performance management.

    These features can help identify patterns in agent behavior, tailor training programs to address specific weaknesses, and even implement personalized development plans. 

    9. Try the Sandwich Method (+ – +)

    The sandwich method is an effective way to give negative feedback at work, should the need arise. It is a tasteful way of providing feedback, plus it sounds tasty. So make sure to get the ingredients right.

    Start by sharing positive employee feedback first, followed by negative or constructive feedback, and then end with even more positive feedback to show your appreciation for what they’re doing right. This way, the person receiving feedback doesn’t feel attacked or defensive — they feel supported and encouraged.

    As a manager, it’s important to be mindful of the recipient’s self-confidence. Merely pointing out someone’s mistakes without any positive reinforcement could have a damaging effect on their morale.

    To ensure that your critique is well-received, it’s beneficial to be honest, and encouraging. Note that this doesn’t mean that you have to say they are doing great work even when they aren’t. 

    Avoid giving false compliments. Instead, focus on acknowledging their strengths while helping them to improve their weaknesses. This way, the person you speak to will be aware of their abilities and strive to improve. 

    Let’s take a look at an example.

    Positive: “The content you covered in your presentation was great.

    Area of improvement: “However, I think your slides’ design and color palette could use some improvement. The slides were difficult to understand, and the visuals did not showcase the content well.”

    Positive: “Despite this, the overall flow of the presentation was good. With some modifications to the slides, I think this could be an excellent presentation. Please reach out to the design team for some advice, and they will be able to help you take things to the next level. I’m looking forward to seeing the finished product!”

    We all make mistakes — that’s just part of life. When someone you work with makes a mistake, try to see things from their perspective and provide empathy.

    For example, if they’re struggling with a task, maybe they’re new to the job, have been given conflicting instructions from another manager, or are simply having a bad day. It never hurts to ask how you can help them. 

    Importance of Meaningful Workplace Feedback

    Let’s look at some specific examples that prove just how important workplace feedback really is.

    Improves Motivation in the Workplace

    When you provide your team with high-quality constructive criticism, it’ll encourage them to work harder and perform better to meet your expectations. This kind of accountability helps them feel like they’re part of something bigger than themselves — and that’s exactly what they want. 

    Increases Employee Performance

    Feedback is an essential part of our development as people. It helps us grow and change by identifying what we’re doing well and where we need to improve. Without feedback, we’d never know when we are making solid progress or when we need to change course.

    Studies by Harvard Business Review show that employees who get feedback at least once a month are more likely to improve than employees who receive feedback only on occasion. 

    So, if you’re looking for ways to improve call center agent performance, providing regular feedback is your best friend. 

    Builds the Employee’s Personality

    We are the sum of our experiences. When it comes to the workplace, feedback is the foundation for how we manage our careers and grow as professionals.

    When you share feedback with your team, it’s not just meant to help them improve in their current role — it’s also meant to build up their overall professional skill set so that they can move into other positions at your company and eventually advance in their career. 

    Creates Better Relationships

    Getting employees to open up about their experience at your company and how they feel about it can be tough. But by asking them questions and listening to what they say, you can start building a better relationship with your team that’ll help you make more informed decisions, lead them toward success, and create a more productive work environment overall.

    Feedback helps foster your employees’ growth and provides validation that you care about their success. 

    Encourages Company Growth

    Your business isn’t a one-person show. It is a machine made up of many employees working together. Without regular maintenance, the machine won’t run properly.

    Constructive feedback is the grease your company needs to keep growing, with 92% of employees believing it helps improve their overall performance.

    Food for thought

    💡Food for thought: Understanding feedback types

    Feedback can be powerful for growth when used properly. Here’s a quick breakdown:

    Constructive feedback focuses on improvement. It addresses specific behaviors and provides actionable suggestions. Example: “Your report had great insights, but double-check the data for accuracy next time.”

    Positive feedback reinforces good work by highlighting strengths and achievements, motivating continued success. Example: “Your presentation was clear and engaging—great job explaining complex concepts!”

    Negative feedback points out mistakes but often lacks guidance on how to improve. Without solutions, it can be discouraging. Example: “Your report had too many errors.”

    For effective feedback, focus on constructive comments, blend in positive reinforcement, and avoid negative feedback that isn’t solution-oriented. 

    How to Respond to Feedback at Work

    Now that we understand the importance of feedback in the workplace, let’s dive into the best way to respond. 

    Remember, feedback is a two-way street. These tips can go a long way when you are receiving positive or negative feedback from your employees. 

    Sometimes it’s just hard to know the best way to respond, especially when the feedback has a negative tone. Here are a few tips to help you respond to feedback at work:

    Implement the feedback. Next time, try a different approach or strategy when doing something similar at work to show your boss or co-worker that you’re listening and trying new things to improve. 

    Ask questions about the feedback so that you understand it better.

    Take time to process and reflect on the feedback before responding — especially if it’s negative.

    Employees are 3.6X More Likely To Do Outstanding Work With Regular Feedback*

    It’s clear employees are willing to go above and beyond due to a healthy feedback loop. But, according to Gallup, 80% of employees who report receiving meaningful feedback within the past week are also fully engaged at work. 

    This makes creating a strong feedback loop priceless for your operations. It helps employees feel good about their work and motivates them to do more. Meanwhile, constructive feedback helps people learn from their mistakes, grow as employees, and improve on areas of weakness.

    CloudTalk adds a whole dimension to feedback at work: From real-time insights and KPI monitoring to identifying potential skill gaps that need addressing. This way, you can make sure everyone learns from their feedback and track the changes that lead to enhanced personal and business performance.

    Drive real change with actionable feedback

    Sources:

    *OakEngage. Employee feedback statistics you need to know. 2024.

    *Gallup. How Effective Feedback Fuels Performance. 2024.

    FAQs about feedback at work

    How do you give peer feedback at work?

    Giving peer feedback at work requires a focus on growth. Highlight strengths, address specifics with solutions, and choose the right time and setting.

    How do you give negative feedback at work?

    With negative feedback, ensure that you are focused on offering examples of problematic behaviors or situations, followed by the improvement plan.

    How do you create a feedback culture at work?

    Creating a feedback culture at work consists of fostering trust, and open communication. With feedback loops, continuous, two-way feedback is encouraged.

    What is positive vs. negative vs. constructive feedback?

    Positive feedback focuses on strengths while negative feedback focuses on potential shortcomings. Constructive feedback blends elements of both.