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Scaling SMBs Internationally:
A Tactical Guide to Global Expansion
Taking your SMB international? Sounds exciting, but also a little terrifying.
The good news? You don’t need deep pockets or a massive team to make it work. With the right strategy, tools, and mindset, expanding globally is totally doable.
This playbook walks you through it, step by step: how to pick the right markets, build a team that actually works across time zones, and keep costs under control.
Chapter 1
Why International Expansion is a Big Deal for SMBs (and Totally Doable)
Global expansion isn’t just for big corporations anymore. SMBs now have the tools to compete. Here’s why—and how you can make it happen.
Chapter 2
Choosing the Right Markets for Expansion
Not every market is worth your time. Learn how to find real demand and avoid costly mistakes.
Chapter 3
Defining Your Market Entry Strategy
Expansion without a plan is a mess. This chapter helps you map out your approach to new markets.
Chapter 4
Setting Goals & Benchmarks
Clear goals keep you on track. Learn how to measure progress and adjust as needed.
Chapter 5
Structuring Teams for International Calling Success
One-size-fits-all teams don’t work. Here’s how to structure sales and support for global growth.
Chapter 6
Setting Up Tools to Enable Calling Across Regions
Time zones, compliance, call quality – get the tools that make international calls smooth.
Chapter 7
Integrating Calling Into a Multi-Channel Expansion Strategy
Calls alone won’t get you there. Learn how to combine email, ads and automations for better reach.
Chapter 8
Managing Costs and Improving Efficiency
Expansion is an investment, but it shouldn’t drain your budget. Smart cost-saving strategies here.
Chapter 9
Measuring Success With Call-First Metrics
Launched? Now track results, tweak what’s not working, and refine your approach.
Chapter 10
Bringing It All Together
Global growth isn’t a giant leap; it’s a series of smart, small moves. Here’s how to take them.
