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Novocall Review 2026:
Features, Pricing & User Feedback
Considering Novocall? Discover what real users say about its callback widget, pricing, and feature limits — plus see how CloudTalk compares as a full phone system.
What is Novocall?
Novocall is a cloud-based callback widget designed to help small businesses convert website visitors into inbound sales calls.
Founded in Singapore in 2017, the company's core product is a click-to-call popup that visitors can use to request an instant or scheduled callback — connecting them to a sales rep within seconds.
Beyond the widget, Novocall offers a basic outbound dialer, call tracking for marketing attribution, virtual phone numbers, and two adjacent products: TimeSync (appointment scheduling) and NovoChat (WhatsApp messaging).
The platform integrates with HubSpot, Salesforce, Google Calendar, Slack, and Facebook Lead Ads, with most CRM integrations gated behind higher-tier plans.
For very small businesses that want a simple "request a callback" button on their website, Novocall solves a narrow but real problem.
What are Novocall's key features?
- Click-to-call website widget with customizable triggers, design, and per-page configuration
- Instant and scheduled callback requests with email, SMS, and WhatsApp reminders
- Basic outbound dialer and call tracking for marketing attribution
- Virtual phone numbers in 42 countries (limited coverage in Africa and parts of LATAM)
- Integrations with HubSpot, Salesforce, Google Calendar, Slack, and Facebook Lead Ads
- TimeSync for appointment scheduling and NovoChat for WhatsApp Business automation
What users say about Novocall?
Based on 140+ verified reviews from G2, Capterra, GetApp, and Trustpilot.
😊 What Users Love
- Setup is genuinely fast — most users report a working widget on their site in 15–20 minutes
- Customizable callback widget with per-page triggers, design control, and language options
- Responsive support team frequently called out by name in reviews — fast replies, even after hours
- Effective for capturing inbound leads from web traffic, especially for high-ticket SMB use cases
- Marketing attribution and call tracking are useful for connecting ad spend to actual phone conversions
I got the lifetime deal, so the pricing was great. The development team keeps updating the tool, which is really good. It has almost everything that Calendly has. They've improved the design in the last month, and now it looks more professional.
😤 What Users Hate
- No native voicemail on any plan — a baseline phone system feature is simply missing
- Per-minute call credit costs aren't published — final monthly bill is unpredictable
- Plan naming is inconsistent across the site (Starter/Pro/Custom vs. Pro/Team/Business) — confusing to budget around
- Many CRM integrations (HubSpot, Salesforce, webhooks) gated to higher tiers
- "Powered by Novocall" branding can't be removed without upgrading — feels like a freemium trap
- Limited country coverage — 42 countries, with notable gaps in Africa and parts of LATAM
- Most public reviews date back to 2018–2021; recent activity and product velocity are unclear
I can't integrate with my google calendar. The last thing I want is for a prospect to schedule a call with me and me not be able to return the call. Inability to handle different company names for different widgets and clients drives me nuts.
What people are saying about Novocall on Capterra
See what real users are saying about Novocall — honest reviews, real experiences, and feedback from teams who have used it.
Novocall helps me a lot to get my phone ringing by pro-actively prompt the set visitors to contact me with their booking requests.
CEO
Marketing and Advertising
We're quite happy and it's really good for B2B clients as saving our time, efforts and money. Sometimes the clients got afraid of getting a call from an international number.
Software Engineer
IT
Still deciding if it was worth it.
Owner
Marketing and advertising
Novocall
2026 Spring LeaderLooking for a Novocall Alternative?
See why 5,500+ businesses switched to CloudTalk for superior call quality and AI-powered features.
Top-rated on G2
Consistently rated highly on G2, CloudTalk helps teams ramp faster, avoid complexity, and rely on a phone system that works as expected from day one.
100+ integrations
Your CRM, helpdesk, and sales tools already talk to each other. CloudTalk just joins the conversation and makes it way more productive.
Coverage in 160+ countries
From next door to across the globe, CloudTalk keeps your calls clear, local, and ready to grow with your business.
CloudTalk vs Novocall: Side-by-Side
See how CloudTalk delivers superior performance where it matters most.
Why Choose CloudTalk Over Novocall
See how CloudTalk delivers superior performance where it matters most
Businesses That Switched to CloudTalk
Real results from real companies that made the move—and never looked back.
“In the old platform, there was no automatic ticket creation. We had to manually check the logs to see which calls were missed and whether they were followed up. It made it difficult to track exactly how many calls we missed or managed to handle.”
“Once we switched to CloudTalk, our missed calls dropped by 23%. That’s not just a number; that’s customers we’re able to connect with before it’s too late.”
Vendor Operations Manager at Aspire
Before: “It was a combination of dropped calls, long connection times, and support that just wasn’t available when we needed it”
“I literally made a telephony comparison spreadsheet. If a solution didn’t tick all our boxes, I didn’t even want to talk to them.”
The choise was clear: CloudTalk.
Customer Experience Manager (Global) at RateMyAgent
“We were stuck at a 20–30% pickup rate with Aircall. With CloudTalk, we’ve hit 40–50%. That’s made all the difference.”
"We use the tag feature a lot to track where leads are in the funnel. And the dashboard helps each rep see where they’re at."
Chief Marketing Office at Velu
Frequently Asked Questions
Not really. Novocall is primarily a click-to-call website widget designed to convert visitors into inbound sales calls. It does include some adjacent features — a basic outbound dialer, virtual numbers, and call tracking — but it's missing baseline phone system functionality like native voicemail and affordable call recording. CloudTalk, by contrast, is a true cloud-based business phone system with the full feature set included.
Novocall's Pro plan starts around $49/month on annual billing. The catch: per-minute call credit costs aren't published anywhere on the pricing page. Industry estimates for similar callback platforms run $0.02–$0.10 per minute, so your real monthly bill is the subscription plus an unpredictable usage charge. CloudTalk's pricing starts at $25/user/month with all core features included and no additional credit costs.
Novocall offers a basic outbound dialer, but it lacks the automation modern outbound teams need — no power dialer, no parallel dialer, no voicemail drop. CloudTalk includes Power Dialer, Parallel Dialer (10 lines at once), Preview Dialer, and AI Sales Dialer in the core platform — designed for teams that need to scale outreach.
Novocall offers local numbers in 42 countries, with reviewers specifically flagging gaps in Africa and parts of LATAM. CloudTalk gives you local numbers in 160+ countries with multi-carrier infrastructure, automated rotation, branded caller ID, and built-in spam remediation — purpose-built for global teams.
Novocall integrates with HubSpot, Salesforce, Google Calendar, Slack, and Facebook Lead Ads, but most CRM integrations are gated to higher-tier plans. CloudTalk offers 100+ certified integrations with real-time two-way sync available on all plans — every call logged, every ticket created, automatically.
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Reviews
1,500+
Reviews
260+
Customers
5,500+