Flagship Feature

Turn Missed Calls into Leads with Branded Caller ID

Increase answer rates and build trust by displaying your business name and logo on outbound calls. Branded Caller ID ensures customers recognize your calls, leading to more conversations.

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Make Your Calls Impossible to Ignore

Up to 75% Higher Answer Rates

3 out of 4 customers say they’re more likely to pick up when a familiar brand name is displayed.

Get More Callbacks

Branded calls stand out, making it easier for prospects to know who to call back.

Show Up Exactly How You Want

Set your display name, logo, and call reason to ensure customers instantly recognize your calls.

We’ve helped thousands of global companies

Case studies featuring customers who are building faster.

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Revolutionizing Revolut’s Efficiency and Saving 40+ Hours

“Thanks to CloudTalk’s reliability, we could improve sales teams’ performance and close more deals than we could have ever imagined.”

Jamie Devlin
Head of Operations

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Increasing productivity for 200 customer support agents

“With CloudTalk’s Analytics I now get to see every step of the way. We can find discrepancies and gain a much better understanding of our teams.”

Nelly Donnelly
Service Delivery Manager

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Delivering success for Glovo’s customer support team

“CloudTalk improved our team’s cost and efficiency. The script feature allows us to lead the calls in a much more systematic way.”

Yohann Bensadoun
Global Supply Growth

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Scaling outbound calls for MyHeritage 158 sales agents

“We have seen a significant increase in our outbound call volume. We can now reach out to more prospects and customers than ever before.”

Elay Sasson Call
Center Manager

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What is a Branded Caller ID?

Branded Caller ID is a feature that allows businesses to display their name—and, optionally, a logo—on outgoing calls. Instead of appearing as an unknown or random number, your business name is clearly visible to the recipients.

This enhances trust, credibility, and engagement while reducing the likelihood of your calls being ignored or marked as spam.

With Branded Caller ID, businesses of all sizes can boost their answer rates and improve customer interactions without requiring complex integrations.

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How Does Branded Caller ID Work?

When a call is placed, Branded Caller ID works by registering your business information with phone carriers and caller ID solutions. These services ensure your name is displayed on supported devices instead of just a phone number.

Unlike traditional CNAM (Caller Name) databases, which offer limited control and inconsistent results, Branded Caller ID gives businesses the ability to:

Display a fully branded caller name and, on supported devices, a logo or reason for calling.
Reduce the chances of being flagged as spam by verifying caller legitimacy.
Ensure greater consistency across mobile networks that support enhanced caller ID.

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Benefits of Branded Caller ID

Stand Out the Moment You Call

Skyrocket Answer Rates

People are far more likely to answer when they recognize the caller. Instead of showing up as just another random number, Branded Caller ID puts your business name front and center—so your calls get answered, not ignored.

Increase Trust and Awareness

First impressions matter. 7 out of 10 people don’t trust unknown callers for fear of being scammed. Branded Caller ID makes your business look legit and professional from the first ring. Every call reinforces your brand, so customers trust you before they even pick up.

Drive More Callbacks

Ever called back an unknown number? Don’t let your business blend in with anonymous callers. When customers see your brand, they know it’s worth calling back. No more missed opportunities—just more chances to connect and close deals.

Unlock More Opportunities to Win

Unanswered calls slow down your team’s productivity. Branded Caller ID helps customers recognize your business and respond. As a result, your sales and support teams connect to more customers and have more chances to win.

Features in Sync

Navigate Your Calls with Confidence

Equip your team with the right tools to reach the right people—faster.

The Winning Trio for Smarter Outbound Calls

Imagine your outbound calls as a fleet setting sail. To navigate successfully, you need a recognizable flag, a powerful engine, and a skilled navigator—which is exactly what Branded Caller ID, Sales Dialer with Local Presence Dialing, and Answering Machine Detection (AMD) provide.

Branded Caller ID acts as your flag, ensuring your business is instantly recognized and trusted. Sales Dialers + Local Presence Dialing power your outreach, efficiently connecting with more contacts in less time. AMD serves as your navigator, filtering out voicemails so your team focuses on real connections.

Together, this trio transforms outbound calling from a hit-or-miss effort into a precision-guided strategy, maximizing connections and ensuring your message reaches the right people at the right time.

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Features

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Flagship Feature

Number Porting

Transfer old business numbers from more than 100 countries easily and maintain your connections and corporate identity.

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Toll-Free Numbers

Boost inbound calls by making it easy for international customers to reach you—free of charge or at local rates, no matter where they are.

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Flagship Feature

Virtual Caller ID

Generate caller IDs with appropriate local area codes or with numbers your customers are already familiar with.

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Automatic
Outbound Numbers

Automatically display a number that matches the country of the recipient for every international call.

Learn more

Frequently asked questions

Everything you need to know about the product and billing.

What is Branded Caller ID?

Branded Caller ID is a technology that allows companies to display their name, logo, and sometimes the reason for calling on recipients’ phones during outbound calls, enhancing brand recognition and trust.

How does Branded Caller ID differ from traditional Caller ID (CNAM)?

Traditional Caller ID (CNAM) often displays inconsistent or outdated information due to reliance on external databases. In contrast, Branded Caller ID provides businesses with greater control over the displayed information, ensuring consistent and accurate branding across supported devices.

Which mobile carriers support Branded Caller ID?

Support for Branded Caller ID varies by country and carrier. In the United States, carriers like Verizon, T-Mobile, and AT&T offer this service. For non-U.S. numbers, providers such as Hiya facilitate Branded Caller ID services.

How can my business set up Branded Caller ID?

Setting up Branded Caller ID with CloudTalk is simple. Businesses can register their name and branding through CloudTalk’s platform, and our system integrates with telecom providers to display your identity on outbound calls. CloudTalk guides you through verification and customization for a hassle-free setup.

Will Branded Caller ID ensure my calls aren’t marked as spam?

While Branded Caller ID significantly reduces the likelihood of calls being labeled as spam by displaying verified business information, it does not guarantee complete immunity from spam labeling. Maintaining compliant calling practices is essential.

What are the benefits of using Branded Caller ID?

Utilizing Branded Caller ID can lead to higher answer rates, improved customer trust, and enhanced brand recognition, as recipients are more likely to engage with calls from identifiable and trusted sources.

Are there any device compatibility issues with Branded Caller ID?

While many modern smartphones support Branded Caller ID features, some older devices or specific models may not display the enhanced information. It’s advisable to consult with your service provider regarding device compatibility.