Boost Answer Rates with Outbound Automatic Number Identification

Reach more customers and make every call feel local. CloudTalk’s outbound ANI (Automatic Number Identification) automatically displays the most relevant outbound caller ID based on your customer’s location or campaign—helping you increase pick-up rates, strengthen trust, and expand your reach effortlessly.

Auto-select the most relevant number based on your customer’s country or region
Make a connection before you even say hello by calling from a local outbound ANI
Enjoy global coverage without the cost of setting up physical locations

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Win More Customers with Smarter Calling

Boost Pick-Up Rates by Up to 4x

Calls from a familiar, local number are much more likely to be answered. Outbound ANI auto-displays the right number, increasing pick-up rates and first-contact success.

Cut Costs Without Sacrificing Reach

Forget expensive physical offices or international numbers. Outbound ANI lets you appear local in multiple markets, reducing telecom expenses while keeping your global presence strong.

Maximize Marketing ROI

Assign different numbers to campaigns, regions, or product lines. Track which calls perform best, fine-tune your outreach strategy, and optimize spend with data-driven insights.

We’ve helped thousands of global companies

Case studies featuring customers who are building faster.

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Revolutionizing Revolut’s Efficiency and Saving 40+ Hours

“Thanks to CloudTalk’s reliability, we could improve sales teams’ performance and close more deals than we could have ever imagined.”

Jamie Devlin
Head of Operations

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Increasing productivity for 200 customer support agents

“With CloudTalk’s Analytics I now get to see every step of the way. We can find discrepancies and gain a much better understanding of our teams.”

Nelly Donnelly
Service Delivery Manager

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Delivering success for Glovo’s customer support team

“CloudTalk improved our team’s cost and efficiency. The script feature allows us to lead the calls in a much more systematic way.”

Yohann Bensadoun
Global Supply Growth

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Scaling outbound calls for MyHeritage 158 sales agents

“We have seen a significant increase in our outbound call volume. We can now reach out to more prospects and customers than ever before.”

Elay Sasson Call
Center Manager

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What Is Outbound ANI?

Outbound ANI stands for Automatic Number Identification—a smart call center feature that picks the best automatic phone number for each outgoing call to boost answer rates

It works by choosing the best number to display based on factors like the customer’s location, the purpose of the call, or predefined call routing rules. With ANI telephony, businesses improve pick-up rates, customer trust, and campaign management without manual intervention.

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How Does Automatic Number Identification Work?

When your agents place an outbound call, CloudTalk’s Automatic Number Identification system analyzes the call’s destination, your rules, and available numbers. It then selects the ideal outbound ANI—whether a local ANI, a department-specific line, or a campaign number—ensuring the recipient sees a familiar, trusted number.

This improves engagement, simplifies number management, and ensures your calls are answered more often.

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Benefits of Outbound ANI

Unlock More Benefits of Outbound ANI

Boost Operational Efficiency Through Automation

Forget manually switching numbers. Automatic caller ID selection runs automatically in the background, letting agents stay focused on conversations. It eliminates the hassle of number assignment, reducing admin work and human error.

Stay Compliant and Protect Your Brand

Use owned, registered numbers instead of temporary or rented ANIs to stay compliant with telecom regulations and avoid being flagged as spam, preserving your brand reputation and keeping your outbound calls effective over time.

Enhance Customer Experience with Personalized Calls

Outbound ANI auto-selects the best number based on location, campaign, or department, delivering a tailored, local experience for every customer. Integrated with your CRM, it gives agents instant access to caller details, reducing handle times and improving service quality.

Upgrade Call Routing and Resolution Rates

Use ANI data to automatically route incoming and return calls to the right agent or department. This cuts down transfers, speeds up resolutions, and improves first call resolution rates, keeping both customers and teams happy.

Apply Outbound ANI in These Use Cases

Sales teams: Allows outbound sales teams to reach more prospects with local automatic numbers that increase answer rates and conversions.
Support teams: Helps support teams call from familiar service numbers, speeding up issue resolution and building trust.
Marketing teams: Enables marketing teams to assign unique outbound numbers per campaign and track results to optimize engagement.
Call centers: Lets call centers manage multiple regions, campaigns, and departments efficiently with smart number selection.
Financial services & healthcare: Allows financial services and healthcare sectors to verify callers securely and protect sensitive outbound communications.
Emergency services: Helps emergency services display the correct outbound ANI for compliance and fast, reliable emergency responses.