By S. Lucido-Balestrieri

| 28 Aug 2024

Sales

12 Winning Cold Calling Scripts for Cleaning Services That Convert

According to RAIN Group, 82% of buyers have agreed to meetings that began with a cold call. This statistic underscores the potential of cold calling in the cleaning services industry, where each client can significantly impact business growth

A well-structured cold call can make the difference between securing a new contract or missing out.

In this article, we share 12 powerful cold calling scripts for cleaning services to help you turn those calls into successful client meetings. Plus, we’ll cover tips to avoid common mistakes and refine your approach for even better results.

Let’s jump in.

Key takeaways:

Cold calling is a great way to attract new clients for cleaning services. Well-planned scripts that focus on what customers need can turn calls into successful meetings and contracts.
These cold calling scripts will help you present your cleaning services more effectively, customizing your pitch to align with each prospect’s specific needs. However, if you don’t customize the scripts for each prospect, you might seem too generic or pushy, potentially turning potential clients away.
To maximize success in cold calls for the cleaning industry, consistently test and refine your scripts to enhance personalization, address client pain points, and present compelling value propositions
Avoid common mistakes such as failing to follow up, not researching the prospect beforehand, and being too general in your approach. Being empathetic, confident, and persistent can make a significant difference in turning cold calls into contracts.

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Below is a script with a general structure for your cold calls. Afterward, you’ll find customized cold calling scripts for cleaning services tailored to specific scenarios.

General Script Structure

Script

“Hello, I’m [your name], calling on behalf of [your company’s name] cleaning services. We specialize in detailed and personalized home cleaning services. Do you currently have a home cleaning service?”

a) If the prospect say “Yes”: “How has your experience with your current service been?” “Are there any aspects of the service you’d like to improve?”

Value Proposition: “Great! At [your company’s name], we pride ourselves on offering a cleaning service tailored to each home’s specific needs. Thanks to our advanced techniques and eco-friendly products, our clients enjoy a spotless environment.” “We also offer a special discount for new clients who book their first service today. This allows you to try our services at a reduced cost, and if you decide to continue, we can customize the plan to suit your preferences.”

Close:“How about we schedule a quick 15-minute meeting on [insert date/time] to discuss how we can help you maintain your home in perfect condition?”

b) If the prospect says “No,” maintain a friendly tone and ask: “Have you ever considered hiring a professional cleaning service?” “What has prevented you from doing so until now?” “If you’ve used a service before, what were the results?”

Value Proposition:“I completely understand. As a homeowner, I know how important it is to keep your space in order, but finding the time can be challenging. That’s why we offer a service that cleans and fits your schedule and specific needs.” “We offer customized options that fit your routine, allowing you to enjoy a clean home without disrupting your day-to-day activities. Additionally, if you decide to try our services today, we offer an exclusive discount for your first cleaning.”

Close:“If you’re interested, how about we schedule a brief meeting on [insert date/time] to explore how we can help you enjoy a cleaner and more organized home?”

#1 Post-Construction Cleaning

Script

“Hello, I’m [your name], calling from [your company’s name]. We specialize in post-construction cleaning services. Have you recently completed a renovation or construction project at your home?”

If Yes: 

a) How soon are you looking to have the space cleaned?
b) Are there specific areas that need special attention?

Value Proposition:“Our team is experienced in handling the unique challenges of post-construction cleaning, ensuring that your home is spotless and debris-free. We offer competitive rates and flexible scheduling.”

Close:“Would you like to schedule a detailed cleaning service on [insert date/time] to restore your home to its pristine condition?”

#2 Move-In/Move-Out Cleaning

Script

“Hi, this is [your name] from [your company’s name] cleaning services. We offer specialized move-in and move-out cleaning services. Are you preparing to move in or out of a home soon?”

If Yes: 

a) When is your move date?
b) Are there specific areas that need extra attention during the cleaning?

Value Proposition:“We understand how stressful moving can be, so we offer thorough cleaning services to ensure your new or old home is immaculate. Our services are designed to save you time and effort during your move.”

Close:“Can we schedule your move-in/move-out cleaning on [insert date/time]?”

#3 Vacation Rental Cleaning

Script

“Hello, I’m [your name] with [your company’s name]. We provide professional cleaning services for vacation rentals. Do you manage any vacation rental properties?”

If Yes: 

a) How often do you require cleaning between guests?
b) What are the key areas you want to ensure are spotless?

Value Proposition:“Our team specializes in quick turnarounds and ensuring your property is always guest-ready. We offer flexible scheduling to match your rental calendar and ensure guests have a great experience.”

Close:“Would you like to schedule a consultation to discuss how we can keep your rental properties pristine?”

#4 Office Cleaning

Script

“Hi, I’m [your name] from [your company’s name], and we specialize in office cleaning services. Does your office currently have a cleaning service?”

If Yes: 

a) How has your experience with your current service been?
b) Are there any areas you feel need more attention?

Value Proposition:“We offer customized cleaning plans for offices, focusing on high-traffic areas and ensuring a clean and healthy work environment for your employees.”

Close:“Can we schedule a meeting on [insert date/time] to discuss how we can enhance your office’s cleanliness?”

#5 Carpet Cleaning

Script

“Hello, this is [your name] from [your company’s name]. We specialize in professional carpet cleaning services. Do you have carpets that could use a deep clean?”

If Yes: 

a) How often do you have your carpets cleaned?
b) Are there specific stains or areas of concern?

Value Proposition:“Our deep cleaning techniques remove tough stains and allergens, leaving your carpets looking and feeling like new. We use eco-friendly products that are safe for both children and pets.”

Close:“Would you like to schedule a carpet cleaning service on [insert date/time]?”

#6 Window Cleaning

Script

“Hi, I’m [your name] from [your company’s name]. We offer professional window cleaning services. Would you like your windows cleaned to enhance your home’s appearance?”

If Yes: 

a) How often do you have your windows cleaned?
b) Are there any hard-to-reach windows that require special attention?

Value Proposition:“Our window cleaning service ensures streak-free, sparkling windows, enhancing the natural light in your home. We offer both interior and exterior window cleaning.”

Close:“Can we schedule a window cleaning service for you on [insert date/time]?”

#7 Upholstery Cleaning

Script

“Hello, this is [your name] from [your company’s name]. We specialize in upholstery cleaning. Do you have any furniture that could benefit from a deep clean?”

If Yes: 

a) What type of upholstery do you need cleaned?
b) Are there any stains or odors you’re concerned about?

Value Proposition:“Our upholstery cleaning service revitalizes your furniture, removing stains and odors and extending the life of your pieces. We use gentle, effective methods that are safe for all fabrics.”

Close:“Would you like to schedule an upholstery cleaning on [insert date/time]?”

#8 Eco-Friendly Cleaning

Script

“Hi, I’m [your name] from [your company’s name]. We offer eco-friendly cleaning services that are safe for your family and the environment. Are you interested in green cleaning options for your home?”

If Yes: 

a) Have you used eco-friendly cleaning services before?
b) Are there specific areas of your home you’re concerned about regarding chemical use?

Value Proposition:“We use non-toxic, biodegradable, effective yet safe products for your home and the planet. Our green cleaning service is perfect for families with children and pets.”

Close:“Can we schedule a green cleaning service for you on [insert date/time]?”

#9 Seasonal Cleaning

Script

“Hello, I’m [your name] from [your company’s name], offering seasonal deep cleaning services. With the new season approaching, would you be interested in thoroughly cleaning your home?”

If Yes: 

a) How often do you do a seasonal deep clean?
b) Are there specific areas that need more focus during the cleaning?

Value Proposition:“Our seasonal cleaning service prepares your home for the new season, tackling areas that might be overlooked during regular cleaning. We focus on deep cleaning and refreshing your entire space.”

Close:“Would you like to schedule your seasonal cleaning for [insert date/time]?”

#10 Emergency Cleaning

Script

“Hi, this is [your name] from [your company’s name]. We offer emergency cleaning services for unexpected situations. Do you need immediate cleaning assistance?”

If Yes: 

a) What’s the situation that requires cleaning?
b) How quickly do you need the cleaning service?

Value Proposition:“Our team is available on short notice to handle any emergency cleaning needs, whether it’s after a party, an unexpected event, or an accident. We ensure a swift response and thorough cleaning.”

Close:“Can we send a team over to assist with your cleaning needs today?”

#11 Event Cleaning

Script

“Hello, I’m [your name] from [your company’s name], and we provide event cleaning services. Are you planning an event that will require pre or post-event cleaning?”

If Yes: 

a) What type of event are you hosting?
b) Would you need cleaning before, after, or both?

Value Proposition:“We handle both pre-event setup and post-event cleanup, ensuring your venue is spotless before your guests arrive and quickly restored after the event. We offer flexible scheduling to fit your event timeline.”

Close:“Can we schedule a consultation to discuss your event cleaning needs on [insert date/time]?”

#12 Real Estate Cleaning

Script

“Hi, I’m [your name] from [your company’s name]. We offer specialized cleaning services for homes on the market. Are you currently preparing a property for sale or rent?”

If Yes: 

a) When is the property scheduled to be shown?
b) Are there specific areas that need extra attention?

Value Proposition:“Our real estate cleaning service ensures that properties are show-ready, creating a great first impression for potential buyers or renters. We focus on making every corner of the property shine.”

Close:“Would you like to schedule a cleaning service to prepare your property for its next showing on [insert date/time]?”

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4 Key Components of Effective Cold Calling Scripts for Cleaning Services

A well-structured script acts as a guide, keeping you focused on the main goals of the call, like qualifying the prospect and presenting the sales offer clearly. To do this, make sure to include these essential parts in your scripts:

#1 Introduction and Personalization

Start the call with a friendly greeting and a personalized comment that shows you’ve researched their business. If the prospect’s name is available, use it and briefly introduce yourself and your company.

Also, clearly state the purpose of your call so it’s understood from the beginning.

For example, “I’m calling to share how our professional cleaning services can help maintain a spotless and healthy environment in your home/business.”

#2 Qualification and Needs Assessment

Engage the prospect by asking about their current cleaning needs or pain points. Questions like, “What challenges are you currently facing with your cleaning routine?” help tailor the conversation to their needs.

Listen carefully to their responses and adjust your proposal to focus on how your services can address their specific issues.

#3 Value Proposition

Start by offering something useful and building a connection with the potential client, and emphasize the benefits of your services.

For example, “We use eco-friendly products to ensure a safe environment for your family,” or “Our flexible scheduling means we can clean at a time that’s most convenient for you.”

#4 Call to Action and Next Steps

End the call with a clear next step. This could be scheduling an appointment, offering a free estimate, or arranging an in-person consultation.

Also, assure them you’ll follow up with an email or additional information discussed during the call.

4 Common Mistakes to Avoid When Cold Calling for a Cleaning Business

When making cold calls for a cleaning business, avoid these frequent mistakes:

Tailor your approach properly: Not knowing your target market or the needs of your prospects can make your calls less effective. Use tools like LinkedIn or company websites to gather insights on potential clients before making your call. Use tools like LinkedIn or company websites to gather insights on potential clients before making your call.
Trying to sell to anyone: Your goal is to sell the product to the decision-maker, not just whoever answers the phone. If someone else picks up, ask to speak to the person who handles the cleaning contracts. If you get to talk to that person, be as brief as possible, as they likely have a busy schedule.
Being too generic: Instead of listing all your services, focus on specific benefits that address the prospect’s needs.
Not following up: 80% of sales require five follow-up calls after the initial contact, so persistence is key in sales. Many leads require multiple interactions before converting into clients, so don’t give up after just a couple of calls.

6 Effective Tips for Cold Calling as a Cleaning Business

We’ve already covered the mistakes to avoid. Now, let’s focus on what you should do to increase the chances of success with your cold calls:

Know your market: Identify your target market and research potential clients before making calls. Focus on recently opened or changed ownership businesses, as they are more likely to need cleaning services.
Be empathetic: Start each call with a friendly introduction and focus on building a relationship, not just selling. Actively listen to the client’s needs and find common ground to foster trust.
Offer incentives: Consider offering special offers or discounts during your calls to attract potential clients. This could include a percentage off their first cleaning or a complimentary service.
Show confidence and enthusiasm: How you express yourself is just as important as what you say. Speak with confidence and enthusiasm about the benefits of your services, which will make the prospect feel more secure in the conversation.
Ask open-ended questions: Use open-ended questions to understand the prospect’s needs better. Questions like “What challenges are you facing with your current cleaning services?” will allow you to tailor your proposal more effectively.
Handle rejection: Remember that each “no” brings you closer to a “yes.” Instead of taking rejection personally, focus on learning and continuously improving with each interaction. For example, use objections to refine your approach, ensuring a better resonance with potential clients.

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The Secret to Mastering Cold Calling for Cleaning Services

Now, it’s time to put these scripts to the test and see how they can transform your cold-calling success.

However, remember that persistence is crucial—making a minimum of six cold calls can boost contact rates by 70%, highlighting the importance of staying consistent in your efforts to secure new clients.

FAQs

How do you craft a sales pitch for a cleaning business?

Here’s a concise way to pitch a cleaning service:
– Highlight reliability, expertise, and commitment to quality.
– Emphasize time-saving benefits, healthier environments, and customized solutions.
– Showcase industry-specific experience and offer a satisfaction guarantee.
– Close with a clear call to action for scheduling a consultation or trial.

How do you convince customers to use cleaning services?

To effectively convince customers to use your cleaning services, focus on key benefits:
– Emphasize the time and energy saved by using professional cleaning services.
– Highlight the superior quality and thoroughness of a professional clean.
– Explain how a clean environment promotes health and productivity.
– Offer a risk-free trial or satisfaction guarantee to build trust and demonstrate value.

What are good comments about cleaning services?

Here are some positive comments that can be made about cleaning services:
– Reliability, attention to detail, and professionalism are evident.
– Noticeable improvements in cleanliness are consistently achieved.
– The service consistently meets or exceeds expectations.
– Friendly and efficient staff contribute positively to the environment.