Top 20 Dialers for Cold Calling Success in 2024
By Andrea Viktória Filová
| 5. April 2024 |
Sales, Features
By A. Viktória FilováAndrea Viktória Filová
| 5 Apr 2024 |
Sales, Features
    By A. Viktória FilováAndrea Viktória Filová
    | 5 Apr 2024
    Sales, Features

    The Best Dialer For Cold Calling In 2024: 20 Providers Explained

    The average cold call conversion rate is 2%. The goal is to drive more outbound sales. How do you do it? Make more and better calls faster with the best dialer for cold calling.

    But there’s no such thing as the “best auto dialer for cold calling”. There are multiple types, each with its own advantages and best use cases. And today, we’ll tell you all about them. Read on to discover the best cold calling software for you!

    Key takeaways:

    • Dialers are types of software that automate the calling process by removing the need for manual dialing and letting agents focus on personalization.
    • The best dialers for cold calling can help you boost calls per day by 3x, increase successful leads and appointments by 50%, and lower call times by 50%.
    • Choosing the best cold calling software requires you to consider your goals, call center size, required features and integrations, and spending budget.

    Why Should You Use A Dialer For Cold Calling?

    After teasing the topic in the previous section, it’s only right that we dedicate some time to fully exploring the benefits of using an outbound dialer. Here’s what you can look forward to after onboarding any type of ADS into your operations.

    • Increased Operational Efficiency:

    Sales dialers significantly increase the efficiency of sales teams by automating the dialing process. Instead of manually dialing each number, agents can focus on engaging with prospects, leading to 3x more calls per day and more opportunities for conversion.

    • Enhanced Customer Engagement:

    By streamlining the calling process, the best sales dialers for cold calling enable agents to spend more time building relationships with prospects. With features like call recording and CRM integration, agents can personalize interactions and provide better service, ultimately improving customer satisfaction and retention and reaching up to a 50% increase in leads and appointments.

    • Improved Lead Management and Conversion Rates:

    Outbound dialers help manage leads more effectively by organizing contact lists, scheduling follow-up calls, and tracking interactions. This structured approach can offer a 98% accuracy in verifying numbers and ensures that no lead falls through the cracks, resulting in higher conversion rates and revenue.

    • Reduced Idle Time for Agents:

    With outbound dialers, agents spend less time waiting between calls, as the system automatically dials the next number as soon as they are available. This minimizes idle time and keeps agents productive throughout their shifts.

    • Compliance and Risk Management:

    Outbound dialers are equipped with features to ensure compliance with regulations such as the Telephone Consumer Protection Act (TCPA) and Do Not Call (DNC) lists. Dialer software helps mitigate the risk of non-compliance and potential legal issues by automatically screening numbers and recording consent.

    Enhance your outbound sales with our tips.

    What Are The Types Of Cold Calling Dialers?

    The world of sales dialers is wide and varied, and it can be difficult to make sense of all the different types. Below, you’ll find a summary of the 6 most common types of cold calling dialers to help get started with finding the best one for you.

    1. Power Dialer

    Outbound dialer that makes one call per agent at a time. Offers a higher level of control over designated call queues. Simple to use and doesn’t require complex algorithms to work.

    When used correctly, can help reach 3x more leads per day.

    Benefits:

    • Pacing Management;
    • Workflow Automation;
    • Low Call Abandonment

    Best for:
    Balanced call campaigns optimized for both reach and personalization.

    Check the pricing of the Power Dialer here.

    2. Smart Dialer

    The most complex of all outbound dialers. Can be used to create highly customized, adaptive call queues and campaigns. Can be integrated with 3rd party tools (CRMs, Helpdesks, etc.) and Click-to-Call.

    When used correctly, can lower call times by <50%.

    Benefits:

    • Intelligent Call Pacing;
    • Adaptive Algorithms;
    • Single-Click Call Queues

    Best for:
    High-value, medium-sized call campaigns optimized for CSAT.

    Learn about the costs of Smart Dialer on this page.

    Check how Power Dialer wins over Predictive dialer

    3. Predictive Dialer

    An outbound dialer able to evaluate and anticipate call center capacity. Can initiate multiple calls simultaneously for each agent to maximize resource utilization.

    When used correctly, it can boost the number of successful calls by <400%.

    Benefits:

    • Capacity Predictions;
    • Number Filtering;
    • Performance Tracking;

    Best for:
    High-volume call campaigns for smaller teams with limited resources.

    4. Preview Dialer

    A more advanced type of sales dialer that places additional control in the agents’ hands by allowing them to preview contact information before initiating the next call.

    Benefits:

    • Better personalization;
    • More agent control;
    • Less burnout;

    Best for:
    Smaller-scale, personalized call campaigns.

    5. VoIP Dialer

    Although they work almost identically, VoIP Dialers differ from standard Auto Dialers in the fact that they’re unique to cloud-based call center software. They’re used to speed up cold calls over the internet to save costs on call charges.

    • International coverage;
    • Simple to use;
    • Cheaper calls;

    Best for:
    Low-cost, international call campaigns.

    Check out how much can VoIP dialer cost you.

    6. Auto Dialer

    The simplest and most common type of dialer. Auto dialers simply follow a pre-defined queue and initiate one call after another to speed up the calling process. They work with both PBX and cloud-based solutions.

    Benefits:

    • Basic call automation;
    • Simple to use;
    • Affordable;

    Best for:
    Low-cost call campaigns.

    How much does Auto Dialer cost? Read here.

    How does an Auto Dialer compare to the Predictive Dialer?

    How To Choose The Best Dialer For Cold Calling?

    As should be clearly evident, despite sharing the same designation as sales dialers, each type is very different. If you want to find the one that’s right for you, you’ll need to consider the following aspects of your business.

    1. Assess Your Business Needs and Goals

    Before investing in an outbound dialer, take the time to assess your business needs and objectives. Consider factors such as the size of your sales team, the nature of your outbound campaigns, and your target audience.

    Are you focusing on high-volume cold calling, or do you prioritize personalized interactions with leads? 

    Understanding your unique requirements will help you narrow down your options and choose a dialer that meets your business goals.

    2. Understand Your Call Volume & Agent Capacity

    Evaluate your call volume and agent capacity to determine the scalability and efficiency requirements of your outbound dialer.

    If you anticipate high call volumes and have a large team of agents, you may benefit from a predictive dialer that can automatically adjust dialing rates based on agent availability.

    Conversely, if you have a smaller team or variable call volumes, a progressive or power dialer may be more suitable for pacing calls to match agent capacity effectively.

    3. Look for Must-Have Features

    Depending on the size and goal of your call center, you should prioritize providers with different sets of features – whether they be automation for outbound or inbound calls, personalization, analytics, or something else.

    Write down a list of features that you absolutely must have and go through your list of potential solutions. Make sure to keep a close eye on where they fall in the pricing plans, as some might be locked behind higher tiers.

    4. Consider 3rd Party Integrations

    Integration with your existing CRM (Customer Relationship Management) and software platforms is essential for seamless operations and data management.

    Choose an outbound dialer that offers robust integration capabilities with popular CRM systems, such as Salesforce, HubSpot, or Zoho CRM. CloudTalk offers more than 36!

    This ensures that your sales team can access relevant customer information, track interactions, and sync data effortlessly, streamlining workflow and enhancing productivity.

    5. Keep an Eye on Compliance

    Compliance with regulatory requirements, such as the Telephone Consumer Protection Act (TCPA) and General Data Protection Regulation (GDPR), is paramount when selecting an outbound dialer.

    Ensure that the dialer software you choose is equipped with features to support compliance, such as automatic DNC (Do Not Call) list scrubbing, call recording consent management, and opt-out mechanisms.

    Additionally, prioritize data security by selecting a dialer that offers robust encryption protocols, secure data storage, and regular security updates to safeguard sensitive customer information.

    6. Consider Your Budget

    There’s a lot you need to account for when trying to establish how much the best cold calling software will cost you. The type of provider (PBX vs. cloud-based), features, integrations, and numbers all have a part to play.

    Some things a lot of first-time buyers fail to account for are the correlation between pricing plan and the number of users (pricing is usually per user), billing method (monthly vs. annual), actual call and SMS costs, and additional hardware (microphones, phones, laptops, etc.). Don’t make the same mistake!

    Compare the top contact center software providers

    The Best Cold Calling Dialers For 2024

    1. CloudTalk
    2. Dialpad
    3. Nextiva
    4. 8×8
    5. RingCentral
    6. Ooma
    7. Vonage
    8. Aircall
    9. OpenPhone
    10. Talkdesk
    11. JustCall
    12. 3CX
    13. Genesys
    14. Five9
    15. GoToConnect
    16. Ringover
    17. Twilio
    18. Zendesk

    Conclusion

    In your quest for sales success, finding the perfect tools is key. Through our journey exploring the top cold calling dialers for 2024, you’ve uncovered a variety of options tailored to skyrocket your outbound sales efforts. From CloudTalk to JustCall, each provider offers unique features custom to your diverse business needs.

    So whether you’re aiming to amp up successful calls, increase leads and appointments, or streamline your sales processes, the perfect cold calling dialer awaits. Seize the power of technology to revolutionize your outbound sales approach in 2024 and beyond.

    FAQs

    What is cold calling in sales?

    Cold calling in sales is a technique where sales representatives make unsolicited phone calls to potential customers who have not expressed prior interest in the product or service being offered. The goal is to initiate a conversation, pitch the product or service, and ultimately persuade the prospect to make a purchase or take some desired action.

    Is cold calling still effective?

    The effectiveness of cold calling can vary depending on various factors such as the industry, target audience, and the skill of the salesperson. While some argue that cold calling has become less effective due to factors like caller ID, spam filters, and changing consumer preferences, others maintain that it can still be a valuable tool when used strategically alongside other sales techniques. Ultimately, its effectiveness depends on how well it’s executed and integrated into a broader sales strategy.

    What is cold calling software?

    Cold calling software refers to tools and platforms designed to streamline the process of making cold calls. These software solutions often include features such as auto-dialing, call recording, CRM integration, lead management, and analytics. They aim to improve efficiency, increase call volume, and provide insights to enhance the effectiveness of cold-calling campaigns.

    What is the best cold-calling software?

    Determining the best cold-calling software can depend on specific business needs, budget constraints, and desired features. Some popular options in the market include CloudTalk, AircallRingCentral8×8, and Justcall.

    Each of these platforms offers a range of features to support cold-calling efforts, such as call tracking, email integration, and workflow automation. Evaluating these options based on factors like ease of use, scalability, and compatibility with existing systems is essential before choosing the best fit for a particular organization.