Invoca Plans & Pricing: Full Guide 2025

Invoca promises to revolutionize call tracking and conversation intelligence with AI-powered insights, real-time analytics, and seamless integrations—but how much does it actually cost? 

For businesses looking to turn inbound calls into conversions, Invoca offers a suite of plans designed to fit different needs. But does its pricing justify the investment? And are there any additional costs you should know about?

In this guide, we’ll break down Invoca’s pricing structure, uncover the true cost of scaling with the platform, and compare its value against more flexible alternatives. 

Key Takeaways

• Invoca pricing is not publicly available—businesses must contact sales for a custom quote, and costs increase with usage and add-ons.
• AI-powered analytics and advanced call routing require add-ons, making Invoca plans more expensive than they first appear.
• Long-term contracts are required for most Invoca plans, limiting flexibility compared to VoIP providers with monthly billing options.
• Hidden fees can add up—exceeding call limits, premium integrations, and advanced IVR features often require higher-tier pricing.
• CloudTalk offers transparent pricing with built-in AI, making it a cost-effective alternative to Invoca.

Overview of Invoca Plans and Pricing

Invoca offers a range of AI-powered call tracking and conversation intelligence solutions tailored to businesses of all sizes. Its plans are structured to accommodate different needs, from basic call tracking to advanced AI-driven analytics and routing. Pricing is not publicly disclosed and varies based on usage, integrations, and additional features.

Invoca also provides a 30-day free trial, allowing businesses to explore its capabilities before making a commitment.

Invoca Pricing Plans at a Glance

Pro plan

The Pro Plan is Invoca’s entry-level offering, designed for small to mid-sized teams that need AI-powered call tracking and conversation intelligence without committing to an enterprise-level investment.

• How Much Does It Cost?

Pricing is only available upon request.

What’s Included?

• 6,000 annual local or toll-free numbers
• Call tracking with dynamic number insertion
• Call recording and voicemail detection
• Custom IVRs for call routing
• Offline conversion imports

Available Add-Ons

• Signal AI for advanced call analytics
• PreSense for caller intent prediction
• Automated quality assurance
• Advanced IVR features
• Premium integrations (Salesforce, Adobe Experience Cloud)

Best For

• Small to mid-sized teams needing call tracking and analytics
• Marketing teams focused on lead attribution
• Sales teams optimizing inbound call performance

Enterprise plan

The Enterprise Plan is designed for scaling businesses and larger teams that require advanced call tracking, AI-powered insights, and deeper integrations. This plan expands on the Pro Plan by offering enhanced analytics, advanced reporting, and enterprise-grade security features to improve marketing and sales efficiency.

How Much Does It Cost?

Pricing is only available upon request.

What’s Included?

• 12,000 annual local or toll-free numbers
• Advanced analytics and reporting tools
• Premium integrations, including Salesforce and Adobe Experience Cloud
• Enhanced digital data capture
• SAML single sign-on (SSO) for secure user authentication

Available Add-Ons

• Signal AI for deeper call intelligence
• Automated quality assurance for compliance and performance monitoring
• Advanced IVR customization
• Affiliate marketing suite for tracking partner-driven conversions

Best For

• Growing businesses needing enhanced analytics and reporting
• Enterprise sales and marketing teams that rely on data-driven call insights
• Organizations requiring premium integrations with CRM and marketing tools

Elite plan

The Elite Plan is Invoca’s most advanced offering, designed for large enterprises and high-volume call operations that require AI-driven automation, intelligent call routing, and deep analytics. This plan includes the most comprehensive set of features, providing businesses with the tools to optimize inbound call handling and maximize marketing ROI.

How Much Does It Cost?

Pricing is only available upon request.

What’s Included?

• 18,000 annual local or toll-free numbers
• AI-powered call routing and data-driven decision-making
• SIP integration for seamless VoIP connectivity
• PreSense for real-time caller intent insights
• Affiliate marketing suite for tracking partner-driven conversions

Available Add-Ons

• Signal AI for conversation intelligence and sentiment analysis
• Automated quality assurance for compliance monitoring
• Additional integrations, including Adobe Experience Cloud
• Custom API enhancements for tailored automation

Best For

• Large enterprises needing full-scale AI-driven call tracking
• Call centers and agencies handling high inbound call volumes
• Organizations requiring complex routing and deep analytics

Performance Professional Plan

The Performance Professional Plan is tailored for pay-per-call programs that need robust call tracking, campaign management, and payout automation. It provides essential tools for optimizing performance marketing efforts and maximizing call-driven conversions.

How Much Does It Cost?

Pricing is only available upon request.

What’s Included?

• 6,000 annual local or toll-free numbers
• Call tracking with dynamic number insertion
• Custom IVRs for routing and lead qualification
• Campaign bundling and syndication for performance marketers
• Offline conversion tracking and attribution

Available Add-Ons

• Advanced IVR customization for lead filtering
• Automated quality assurance for compliance monitoring
• Additional AI-powered analytics for deeper insights

Best For

• Affiliate and performance marketers running pay-per-call programs
• Businesses that rely on call-based lead generation
• Marketing teams looking to track and optimize conversion rates

Performance Enterprise Plan

The Performance Enterprise Plan is designed for high-volume pay-per-call businesses that require customizable call routing, AI-driven insights, and advanced campaign management tools. It expands on the Performance Professional Plan with more scalability, automation, and deeper analytics.

How Much Does It Cost?

Pricing is only available upon request.

What’s Included?

• 12,000 annual local or toll-free numbers
• Dynamic call routing, including real-time webhook automation
• Advanced IVR features for lead qualification
• Call whisper functionality for better agent preparation
• Enhanced digital data capture and conversion tracking

Available Add-Ons

• AI-powered analytics for lead scoring and optimization
• Expanded API capabilities for custom automation
• Affiliate marketing suite for managing partner-driven calls

Best For

• High-volume pay-per-call networks managing large-scale campaigns
• Businesses needing real-time call routing and data integration
• Marketing teams looking for in-depth performance insights

CloudTalk vs. Invoca Comparison Table

Understanding how these platforms compare across key capabilities helps illuminate their distinct approaches to business communications. Let’s take a look at a side-by-side comparison of these approaches and let their core values reveal themselves:

Uncovering Invoca’s Additional Charges

While Invoca offers powerful AI-driven call tracking and analytics, its pricing model lacks transparency, and several hidden fees can increase the total cost beyond the base subscription. Here are some key hidden charges businesses should be aware of:

1. Call Volume Overages
   
   Invoca’s pricing structure includes a Base Call Volume (BCV) limit for each plan. If a business exceeds its allocated call volume by more than 10%, it may be automatically upgraded to a higher pricing tier, leading to unexpected cost increases.
2. AI and Analytics Add-Ons
   
   Many of Invoca’s most powerful AI features, including Signal AI for conversation analytics and PreSense for predictive caller intent, are not included in standard plans and require additional fees.
3. Advanced IVR & Call Routing
   
   While Invoca integrates with Salesforce, Adobe Experience Cloud, and other CRMs, access to these integrations often requires premium pricing or an enterprise-level plan. Businesses needing deep CRM connectivity may face extra costs.
4. 4. IVR and Routing Upgrades
   
   Basic interactive voice response (IVR) and call routing are included in higher-tier plans, but advanced IVR customization, intelligent call routing, and affiliate marketing tools may require additional fees.
5. 5. Long-Term Contract Requirements
   
   Invoca typically does not offer month-to-month plans. Instead, businesses are often required to commit to annual contracts, making scaling or switching providers difficult without financial penalties.

Invoca Best Features

While Invoca offers strong automation and analytics, some advanced features require higher-tier plans or add-ons.

#1. AI-Powered Conversation Analytics

• Invoca’s Signal AI analyzes call transcripts to detect intent, keywords, and sentiment.
• Helps automate lead scoring and optimize marketing campaigns based on real call data.
• What Could Be Better? Signal AI is not included in all plans, requiring an add-on for full functionality.

#2. Seamless Marketing & CRM Integrations

• Connects with Salesforce, Adobe Experience Cloud, Google Ads, and other marketing platforms.
• Enables real-time attribution by linking phone calls to digital ad campaigns.
• What Could Be Better? Advanced integrations may require premium pricing, making them less accessible for smaller teams.

#3. Advanced IVR & Call Routing

• Allows businesses to customize call flows and route calls based on real-time data.
• Helps improve lead qualification and conversion rates by directing calls to the right agents.
• What Could Be Better? More advanced IVR capabilities require add-ons or higher-tier plans.

#4. Performance-Based Call Tracking for Pay-Per-Call Marketers

• Designed for affiliate and performance marketers, enabling campaign bundling and payout tracking.
• Automates call qualification and revenue attribution to streamline performance marketing.
• What Could Be Better? Some automation features require additional setup and may come with extra costs.

Invoca pros and cons

When evaluating Invoca, its feature set is robust, but pricing complexity and required add-ons may pose challenges. Below is a technical breakdown of its strengths and limitations:

Invoca offers powerful AI and tracking capabilities, but pricing complexity and reliance on add-ons

Invoca vs. CloudTalk: CloudTalk Takes the Lead on Pricing

Invoca wants you to commit before you even see the price tag. You won’t find clear numbers on their site—just a sales call and a “custom quote” that can end up being more than what you expected. And if you actually want their best AI features? Get ready to pay for add-ons, upgrades, and higher-tier plans.

CloudTalk does things differently. Transparent pricing. No surprises. No sales calls just to find out the cost. Everything you need—AI analytics, advanced routing, integrations—comes standard in affordable plans.

The choice is simple: You can chase down a price with Invoca, or just get what you need with CloudTalk.