16. December 2019 Blog

The Most Comprehensive CRM Software Comparison (2021)

Equip your sales team with the best CRM system and unlock its full potential in 2021.

Building strong relationships is not easy, whether they’re professional or personal ones. It often requires a lot of time and effort. Luckily, there are plenty of tools that can help businesses build long-lasting relationships with clients. One notable kind of tool is the Customer Relationship Management (CRM) system.

What is a CRM tool?

CRM tools, or Customer Relationship Management tools, enable businesses to build strong customer relationships, manage all relevant customer data simultaneously, and increase the effectiveness of the sales team. Basically, the main objective of any CRM is to help you collect, process and analyze data coming from various communication channels such as websites, phone calls, emails, social media, and others, keeping them all in one place. 

It’s also an important part of any sales process because it can help with acquiring new customers and retaining your old ones. It is important to note that 91% of companies with more than 11 employees use it, and they do so with great success. 


CRM is often referred to as an absolute essential for every sales team out there. That’s hardly surprising, given that 50% of researched sales teams reported improved productivity with a CRM, while mobile access to a CRM is said to increase sales force productivity by an average of 14.6%.


HOT NEWS! We put together downloadable step-by-step buyer's guide on how to choose the best call center software in 2020.


Recognising the importance of the customer relationship management system is one thing, but choosing the best one for your needs is a completely different story. As we wanted to make our list as objective as possible, we decided to compare CRM systems based on several important factors such as user reviews, customer types, pricing, and the possibility of tool integration, just to name a few. Read on to see it for yourself.

CRM software you might want to consider in 2020 (Sorted alphabetically)

1. Act!

Act! is a CRM and marketing automation system. The main purpose of this advanced tool is to help the sales team improve their workflows and turn more leads into customers. The company was established 30 years ago, so they definitely know what they’re doing! 

Customer Types: Small and medium businesses

Customer review: 3.7/5 * (592 reviews in Capterra

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: Starts from $25/user/month

2. Affinity

Affinity is a relationship intelligence software, designed with the goal of taking the traditional CRM system to the next level. By using AI and natural language processing, it helps sales teams to grow their network and increase their number of completed deals. Thanks to the ability to quickly interpret sales team data, it’s also possible to identify top-performing agents. 

Customer Types: Venture Capital, Private Equity, Commercial Real Estate, Sales Teams

Customer review: 4.8/5 * (29 reviews in G2

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: N/A

3. AgileCRM

Agile CRM is a cloud-based CRM software that integrates core functionalities of all important departments like sales, marketing, service, and web engagement into a single unified system. In fact, this all-in-one platform ensures that all relevant data is in one place and all the employees are on the same page. Moreover, this system can streamline their tasks, enhance communication and improve productivity. 

Customer Types: Small Business, Medium Business

Customer review: 4.2/5 * (346 reviews in Capterra

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: Starts from $8.99/month/user

4. amoCRM

amoCRM is a messaging-powered CRM, which was created especially for SMEs. This powerful software makes it easier to have a personalized one-on-one conversation with customers through calls, emails and most importantly messengers, such as WhatsApp, from a single app.

Customer Types: Freelancers, Small Business, Medium Business

Customer review: 4.5/5 * (131 reviews in Capterra

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: Starts from $15.00/month/user

 

 

5. Apptivo CRM 

Apptivo CRM is a cloud-based platform of integrated business apps, and a very affordable option for any business out there. Basically, Apptivo's apps let you manage any task easily, from sales and marketing to billing & support, or pretty much anything in between. That’s precisely why any business can make good use of it.

Customer Types: Businesses of all shapes and sizes

Customer review: 4.4/5 * (381 reviews in Capterra

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: Starter plan is for FREE, Premium from $10/user/month

 

 

6. Capsule CRM 

Capsule CRM is an easy-to-use and web-based CRM system that was created especially for small businesses. It helps with keeping track of prospects and leads, improving communication, and setting the right priorities for any business. At the same time, it also allows for the management of the sales pipeline and keeping an eye one the deals, bids, proposals, etc.

Customer Types: Small and medium-sized businesses 

Customer review: 4.4/5 * (86 reviews in Capterra

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: Free Plan (Up to 2 users), Professional Plan from $18 per user/month

 

7. Creatio    

CRM Creatio suite is a software, which was designed for CRM and business process automation purposes. It is an all-in-one solution that helps to boost sales results and employee productivity, and to streamline company processes and the organizing of CRM data. This solution consists of 3 modules for the following departments: marketing, sales and customer service.

Customer Types: Businesses of all shapes and sizes

Customer review: 4.6/5 * (160 reviews in G2

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $25/user/month

8. Copper

Copper is a cloud-based CRM system that was designed with usability and flexibility in mind. This software combines productivity features, collaboration solutions, and analytics tools in one convenient interface. Its user-friendly layout can help to improve all customer interactions and enhance the effectiveness of your sales and marketing strategies.

Customer Types: Small and medium-sized businesses 

Customer review: 4.6/5 * (436 reviews in G2

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $19 per user/month

 

 

9. Freshsales

Freshsales is a highly intuitive UI CRM software that was developed for businesses of all sizes. Its main aim is to help these businesses attract, manage, close, and nurture their leads. This software offers powerful features, including AI-based lead scoring, intelligent workflow automation, and customizable visual reports and dashboards.

Customer Types: Businesses of all shapes and sizes 

Customer review: 4.7/5 * (417 reviews in G2

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $12 per user/month

Recommendation: Magento 2 Freshsales integration by Mageplaza.

10. Hubspot CRM

HubSpot CRM is a free and simple CRM, which was designed for both sales teams that want to get started with a CRM system quickly without making much of a change in their existing workflow, as well as companies that are just starting to recognize the value of CRM tools. HubSpot CRM is very user-friendly and flexible: once the business grows, it can scale with it. When needed, the HubSpot system can be used for other departments such as marketing or customer support.

Customer Types: Small and medium-sized businesses (10 - 200 employees)

Customer review: 4.3/5 * (4573 reviews in G2

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: Free Plan, Starter Plan from $50 per user/month

 

 

11. Insightly 

Insightly is an easy-to-use CRM system, featuring native integrations with Gmail, Office 365, MailChimp, and other popular applications. This user-friendly software helps to manage contacts at every stage of the sales process, track customer relationships, monitor the sales pipeline, and keep track of the overall sales team performance. 

Customer Types: Businesses of all shapes and sizes

Customer review: 4.1/5 * (538 reviews in G2

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $29 per user/month

12. Less Annoying CRM

Less Annoying CRM is a simple, all-in-one CRM, designed especially to meet the small business owner’s needs. This single web app allows for managing contacts, leads, notes, calendar, to-do’s, and plenty of other stuff, too. This tool is defined by its simplicity, affordability, and outstanding customer service capabilities. 

Customer Types: Small businesses, Freelancers

Customer review: 4.9/5 * (319 reviews  in G2

Tool integration: Yes, learn more here.

Pricing: from $10 per user/month

13. Mothernode

Mothernode is an all-in-one CRM system that helps businesses grow their sales and improve the automation of their marketing activities. Moreover, it offers expansion modules like sales orders, purchase orders, invoicing, quotes and more. This software offers its customers features that promote growth — and it's more than capable of growing along with you as you scale up. 

Customer Types: Small and medium-sized businesses

Customer review: 4.5/5 * (37 reviews in G2

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $49/users/month

14. NetHunt CRM 

NetHunt is a smart CRM for Gmail and Google Apps users: it automatically turns emails into CRM records. NetHunt is basically a smart inbox, which provides sales reps with relevant leads data inside every email. Thanks to this software, it’s possible to easily organize customer support and make good use of human resources.

Customer Types: fits any company, team size, and activity. It's ideal for Gmail and Google Apps users, start-ups, small and medium businesses.

Customer review: 4.8/5 * (67 reviews in Capterra

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $24/users/month

15. Nimble 

Nimble is a simple and user-friendly CRM, designed especially for customers using Office 365 & G Suite. It automatically combines contacts, communication histories, email inboxes, and calendar appointments with over 160 SaaS business app contacts and social media profiles (including LinkedIn, Twitter, Facebook) into one unified team relationship manager.

Customer Types: Small and medium-sized businesses, operating especially in the field of services, retail, software development and finance. 

Customer review: 4.4/5 * (1395 reviews in Capterra

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $19/users/month

16. Nutshell

Nutshell is a simple and easy-to-use CRM software, which was created with smaller companies in mind. It helps sales reps be more successful by solving the biggest challenge that sales teams have: integration with existing software programs. Nutshell was designed especially for sales teams working in smaller companies, as it easily integrates with the software they usually use, including Google G Suite/Gmail and Microsoft Office/Outlook.

Customer Types: Small-business outbound sales teams

Customer review: 4.1/5 * (412 reviews in G2

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $22/users/mont

17. Odoo

Odoo is a fully integrated and customizable open-source suite. It offers several business applications including sales, CRM, project management, manufacturing, inventory, accounting and other business needs in one software solution. The great advantage of Odoo is that it was designed to meet the needs of companies of all sizes and budgets.

Customer Types: Small and medium-sized businesses

Customer review: 4.2/5 * (332 reviews in Software Advice

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $20/users/mont

18. Pipedrive

Pipedrive is a very user-friendly CRM system, built by salespeople who understood the needs of every sales rep. The great advantage is that it’s easy to organize business leads in a way that gives an excellent overview of all sales activities and which deals the team should be focusing on. Moreover, it enables sales teams to plan and monitor their sales activities thanks to a very intuitive interface. 

Customer Types: Small Business, Medium Business, Freelancers

Customer review: 4.3/ 5 * (1240 reviews in G2)

Tool integration: Yes, find all integration partners in the Pipedrive Marketplace.

Pricing: from $12.50/user/month

 

 

19. Pipelinedeals 

PipelineDeals is built around an easy-to-use, user-friendly and customizable CRM. It provides plenty of features which focus on different business areas like sales, or customer support & service. The primary goal of this software is to give any business the power to build game-changing relationships with their customers and prospects. 

Customer Types: Organizations of all sizes, in all industries.

Customer review: 4.3/ 5 * (841 reviews in G2)

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $25/user/month

20. Salesboom CRM

Salesboom CRM is a simple, all-in-one software that helps to unify various departments within a business, like sales, marketing, and customer service. It is a perfect fit for SMEs, which need to be aware of every penny they spend and what they get in return.

Customer Types: Businesses of all shapes and sizes

Customer review: 4.4/ 5 * (31 reviews in Capterra)

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $14.70/user/month

21. SalesFlare

Salesflare is an intelligent CRM for small B2B businesses and startups. It automatically fills out your address book and keeps track of all interactions with customers from sources like email, social media, company databases, phone and calendar. It creates automated customer timelines that display everything you need to know in order to retain customers and convert leads.

Customer Types: Small B2B businesses and startups

Customer review: 4.7/ 5 * (114 reviews in G2)

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $30/user/month

22. SalesForce

SalesForce is a robust and customizable CRM platform that is suitable for any business. It allows you to keep real-time customer information and activity centralized and easy-to-access. Moreover, insights with dashboards and reports help with better team management. This CRM can be easily connected to thousands of business apps and extended to every department.

Customer Types: Businesses of all shapes and sizes

Customer review: 4.4/ 5 * (13 329 reviews in Capterra)

Tool integration: Yes, find all integration partners in the SalesForce Marketplace.

Pricing: from $25/user/month

 

23. SalesMate

With Salesmate CRM you can speed up the sales processes and offer customers a personalized experience. You’ll also be able to manage your contacts effectively and keep track of all related sales activities. This tool is perfect for automating your email and text campaigns. You’ll know what happens to your emails once you hit send. Small businesses appreciate flexibility and scalability, and Salesmate meets these needs.

Customer Types: Startups, Small and Medium Businesses, Enterprises

Customer review: 4.7/ 5 * (51 reviews in Capterra)

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $15/user/month

24. Sellsy

Sellsy CRM is a platform that offers various functionalities: invoicing, time tracking, help desk, ERP, and Point of Sale, and many others. To make the experience user-friendly, it employs simple visual indicators and drag-and-drop functionality. The main goal of this CRM system is to help businesses create pipeline views that enable them to instantly see the status of sales opportunities. 

Customer Types: Small Business, Medium Business, Freelancers

Customer review: 4.5/5 * (29 reviews in Capterra)

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $50 per 5 user/month

25. SugarCRM

SugarCRM is a customizable and open-source platform that helps companies of all sizes and needs with accurate account management of sales-related tasks. The main aim of this platform is to help companies move their performance in the right direction.

Customer Types: Businesses of all shapes and sizes, especially medium to large enterprises.

Customer review: 3.7/5 * (554 reviews in G2)

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $40/user/month

26. Thryv 

Thryv is an all-in-one management software that gives small businesses the ability to gather all important information about their prospects and customers from multiple online sources. This CRM system boosts efficiency by allowing businesses to organize all of their information in the way they see fit.

Customer Types: Small Business, Freelancers

Customer review: 4.3/5 * (58 reviews in G2)

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: N/A

27. Tubular

Tubular is a flexible sales pipeline software for collaborative sales teams. It helps to capture leads from multiple sources, and nurture them through the pipeline. Moreover, it allows managers to visualize sales funnels and forecasts and enjoy advanced smart sales reports.

Customer Types: Businesses of all shapes and sizes

Customer review: 5/5 * (31 reviews in Capterra)

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $9/user/month

 

 

28. vCita CRM 

vCita is an all-in-one customer service and business management software that was created especially for service providers. This cloud-based solution allows users to manage their everyday business activities such as calendar and online scheduling, client portal, client management, billing and invoicing, lead generation, and email and SMS marketing, all at the same time. 

Customer Types: Small and medium businesses — specifically professionals such as lawyers, accountants, educators, consultants, fitness trainers, coaches, photographers, among others. 

Customer review: 4.4/5 * (163 reviews in Capterra)

Tool integration: Yes, it is possible via Zapier.

Pricing: from $15/user/month

29. Vtiger

Vtiger is an all-in-one CRM system that was designed especially for small businesses. Vtiger allows the users to thrive by spending less time on tedious tasks, allowing them to focus on work that moves their business forward. Moreover, it is able to deliver great sales automation capabilities, email marketing functionalities and inventory management. 

Customer Types: Small Business, Medium Business

Customer review: 4.3/5 * (325 reviews in G2)

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $10/user/month

30. Zendesk Sell

Zendesk Sell (formerly Base CRM) is an intuitive, web-based sales CRM platform built specifically for B2B and B2C sales professionals. It is a powerful, all-in-one sales automation solution that enables sales teams to enhance their processes, productivity, and pipeline visibility by automatically capturing and visualizing data.

Customer Types: B2B Sales Leaders leading 20 - 250 salespeople

Customer review: 4.3/5 * (383 reviews in G2)

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: from $19/seat/month

 

 

31. Zoho CRM

Zoho CRM is an enterprise-ready CRM software with advanced features like page layouts, sandbox, and customization options that include conditional fields, lead scoring and business process mapping. Moreover, Zoho CRM offers the possibility to expand multichannel support for phone, email, live chat, social media, and in-person. Furthermore, it helps any sales team to spend more time selling and less time performing repetitive tasks. 

Customer Types: Small Business, Medium Business, Enterprises

Customer review: 3.9/5* (1,624 reviews in G2)

Tool integration: Yes, find all integration partners in the Marketplace.

Pricing: Free Plan (up to 3 users), Standard Plan from $12/user/month

 

 

32. Onpipeline CRM

Onpipeline CRM allows you to build and visually customize your sales pipeline with minimal need for training. This easy to use cloud-based CRM also integrates your emails and calendars, as well as automates recurring tasks. 

Onpipeline CRM lets you create and send customized quotes. Furthermore, it gains and organizes leads from 3rd parties through web forms. 

Other features include lead management, call tracking and recording, permissions management, API access, custom reporting, and more.

Customer Types: Small Business and Medium Businesses 

Customer review: 4.5/5* (2 reviews in Capterra)

Tool integration: Yes. Find all integration partners in the Marketplace.

Pricing: Free 30-day trial, From $12 per user/per month

 

As you can see, there are plenty of CRM systems at your disposal. If you’re looking for the one that can serve your business best, you should first consider your needs and your budget, and then take it from there. The list above should definitely help you get started. 

CRM Software that integrates with CloudTalk

We recommend connecting your CRM to a business phone system that makes it easier for your sales team to contact their leads. Here’s a list of CRM softwares with native CloudTalk integrations (including a quick integration overview):

  • Pipedrive - 2-way realtime data synchronization for both deals and contacts, click to call features, see caller's details before picking up the phone, etc.
  • Hubspot - Caller's details before picking up the call, click to call feature, synchronization for deals, 2-way sync, tickets and contacts, etc. 
  • Zoho CRM - Access recordings without ever leaving Zoho, click to call feature, sync is done for both deals and contacts, 2-way real-time synchronization (Calls, Notes, Contacts, Recordings, Tags), etc. 
  • Salesforce - Handle calls without ever leaving Salesforce, 2-way real-time synchronization (Calls, Notes, Contacts, Recordings, Tags), access recordings directly in Salesforce, click to call feature, etc. 
  • Zendesk Sell - Handle calls without ever leaving Zendesk Sell, 2-way sync (Calls, Notes, Contacts, Recordings, Tags), click to call features, see caller's Zendesk Sell details before picking up the call, etc. 
  • Or connect with another 1500+ thanks to CloudTalk + Zapier integration

CloudTalk helps thousands of companies grow better every year. Start with 14-days FREE trial now (no credit card required).