12 Best WhatsApp Business Alternatives: Pros, Cons, and Features

With over 2 billion active users globally and a 31.87% market share. That’s WhatsApp Business! The most popular messaging app for companies handling customer support and communications.

WhatsApp offers businesses an easy way to reach and engage with their audience. However, despite its widespread use, it may not match every organization perfectly. 

Some companies may require more robust security features, better integration with existing tools, or advanced collaboration capabilities, features that Whatsapp just lacks despite its ease of use.  

Let’s not waste more time and help you find the right communication solution for your business.

Key takeaways

• CloudTalk, Telegram for Business, Signal, Slack, and Teams are some of the best alternatives to Whatsapp.
• When choosing the best alternative, focus on scalability, security and privacy, integrations, and cost.
• While WhatsApp is a solid option for budding businesses, it won’t provide full support coverage to businesses looking to scale and use automations.

1. CloudTalk

CloudTalk is a cloud-based call center and business phone system designed to enhance customer support across all channels. 

Choose a number from over 160+ supported countries and optimize your workflows with advanced features like IVR, click-to-call, and power dialers. CloudTalk also integrates with over 35 tools for helpdesk, e-commerce, and CRM systems, including HubSpot and Zendesk.

Pros

• Offers advanced AI capabilities
• Intelligent call-routing tools for efficient workflow
• Integrates with a wide range of tools, including HubSpot and Zendesk

Cons

• Initial setup and customization may require technical knowledge
• Pricier compared to basic VoIP services

Key Features

• Call masking to keep personal numbers private
• Intelligent call-routing tools for smooth workflow
• Callback feature that redials until the agent connects
• Call redirecting during busy hours or when out of the office
• High-quality mobile phone calls with guaranteed low latency and minimal jitter

What Type of Business Is It Best For?

CloudTalk is perfect for mid-sized companies looking to grow. It’s typically used in sales for outbound calls and customer service for inbound calls.

Pricing

2. Telegram for Business

Telegram for Business stands out as a robust option to WhatsApp. It offers a secure, fast messaging platform with features designed to meet small business needs.

With Telegram, companies can benefit from large group chats, automated bots, and easy file sharing. Security is a top priority, making it ideal for businesses that handle sensitive information. Companies seeking both speed and security will find Telegram an excellent choice.

Pros

• High security with end-to-end encryption
• Customizable bots for automation
• Supports large group chats

Cons

• May require training to leverage bots effectively
• Limited integration with some business tools
• Not as widely adopted in some regions

Key Features

• Large group chats facilitate team communication and collaboration
• Cloud-based system allows access from anywhere
• End-to-end encryption ensures secure messaging
• Self-destructing messages for added security
• Bots automate tasks and enhance efficiency

What Type of Business Is It Best For?

Security-focused small businesses looking for a fast and reliable messaging solution.

Pricing

3. Signal

Signal offers a robust solution for secure and private communication. 

It is renowned for its top-tier encryption and privacy features, making it ideal for businesses that handle sensitive information and require secure communication channels.

Pros

• High-level encryption for maximum security
• Open-source nature fosters transparency and trust
• User data is kept private with a focus on confidentiality
• Supports voice and video calls with secure encryption

Cons

• Limited integration with other business tools
• Can be less user-friendly for non-technical users
• Smaller user base compared to more mainstream apps

Key Features

• Advanced encryption ensures all communications are secure
• Self-destructing messages add an extra layer of security
• Open-source platform allows for transparency and trust
• Voice and video calls with end-to-end encryption
• Privacy-first design keeps user data confidential

What Type of Business Is It Best For?

It’s especially suited for industries that handle sensitive client information daily. 

Pricing

4. Microsoft Teams

Microsoft Teams integrates seamlessly with Office 365, offering a robust suite of tools for communication and collaboration. 

For businesses already using Microsoft products, it’s a solid option that goes beyond messaging, providing video conferencing, file sharing, and robust integration partners.

Pros

• Seamless integration with Office 365
• Comprehensive collaboration tools for teams
• Easy file sharing with OneDrive and SharePoint

Cons

• Can be complex to set up and manage
• Higher cost compared to some other platforms
• May require training for full utilization of features

Key Features

• Video conferencing supports remote meetings and webinars
• Customizable workspaces and channels for different teams
• Team collaboration tools streamline project management
• Deep integration with Office 365 enhances productivity
• File sharing with OneDrive and SharePoint integration

What Type of Business Is It Best For?

Companies using Microsoft Office Suite need an integrated solution that plays well with their existing tools.

Pricing

5. Slack

Slack is a versatile communication platform that enhances team collaboration and project management. 

Known for its channels, direct messaging, and extensive integrations with various productivity tools, Slack helps companies in every sector streamline their communication and become more efficient.

Pros

• Intuitive interface that’s easy to use
• Supports a wide range of third-party integrations
• Channels and direct messaging improve team communication

Cons

• Higher pricing for advanced features
• Can become cluttered with heavy usage
• Limited video conferencing capabilities compared to some Whatsapp competitors

Key Features

• Channels organize conversations by topic, project, or team
• Customizable notifications to prioritize important messages
• File sharing and search functionality within the platform
• Direct messaging for quick and private conversations
• Extensive integrations with popular productivity tools 

What Type of Business Is It Best For?

It’s particularly suited for tech companies, creative agencies, and organizations that communicate in real-time and integrate with other tools.

Pricing

6. Wire for Business

Wire provides a secure communication platform designed for both personal and business use. 

With features like end-to-end encryption, video conferencing, and team collaboration tools, Wire is an excellent choice for businesses that prioritize security and privacy.

Pros

• Cross-platform support 
• Strong emphasis on security and privacy
• GDPR-compliant, ensuring data protection standards

Cons

• Limited integrations with third-party business tools
• Higher cost compared to some other platforms
• User interface can be complex for new users

Key Features

• File sharing with encrypted storage
• Secure video conferencing and voice calls
• End-to-end encryption for all communications
• Team collaboration tools to streamline projects
• Cross-platform support for seamless communication on any device

What Type of Business Is It Best For?

Wire is ideal for businesses that handle sensitive information and require high levels of security and privacy.

Pricing

7. Viber for Business

Viber offers a versatile messaging platform designed to facilitate casual and engaging business communication. 

Some of Viber’s best features are its group chats, file sharing, and multimedia messages. Viber provides a dynamic and interactive environment for team interactions and customer interactions.

Pros

• User-friendly interface that’s easy to navigate
• Group chats enhance team collaboration
• Secure with end-to-end encryption

Cons

• Limited integration with other business tools
• Less suited for formal business communication
• May lack some advanced features found in other platforms

Key Features

• Multimedia messages, including stickers and gifs, to enhance communication
• Group chats allow for team discussions and collaboration
• File sharing for easy exchange of documents and media
• Voice and video calls for more direct communication
• End-to-end encryption for secure messaging

What Type of Business Is It Best For?

Businesses looking for a more casual and engaging communication tool that fosters a friendly and interactive environment.

Pricing

8. Threema Work

Threema Work is built for secure business communication, offering features like encrypted messaging, file sharing, and group chats. 

It prioritizes data privacy and ensures compliance with stringent security standards, 

Pros

• Allows for caller anonymity 
• Strict compliance with international security standards
• Top-tier encryption ensures maximum data security

Cons

• Limited integration with other business tools
• Higher cost compared to some other platforms
• May have a steeper learning curve for new users

Key Features

• Group chats to enhance team collaboration
• Encrypted messaging to protect sensitive information
• Compliance with strict security standards for data privacy
• File sharing capabilities to facilitate secure document exchange
• Call anonymity ensures user privacy and prevents metadata tracking

What Type of Business Is It Best For?

Security-conscious companies that handle sensitive information and require high levels of data protection.

Pricing

9. Mattermost

Mattermost is an open-source messaging platform designed for secure communication and collaboration. 

It is particularly suited for tech companies and development teams because it offers extensive integration capabilities –especially with DevOps tools– making it a powerful choice for technical environments.

Pros

• High level of customization due to open-source nature
• Strong security features with end-to-end encryption
• Extensive integrations with DevOps and IT tools

Cons

• Can be complex to set up and maintain
• May require in-house technical expertise for customization
• Limited out-of-the-box features compared to some commercial solutions

Key Features

• Open-source platform offering customization and flexibility
• Multi-platform support for desktop, mobile app, and web
• Integrations with  tools like GitLab and Jenkins
• Secure messaging with end-to-end encryption
• File sharing and searchable message history

What Type of Business Is It Best For?

It’s particularly suited for organizations that want to integrate their messaging tools with DevOps processes and require extensive control over their communication infrastructure.

Pricing

10. Zoho Cliq

Zoho Cliq provides a robust platform for real-time messaging, file sharing, and seamless integration with Zoho’s suite of business tools. 

Implement custom bots and commands to automate routine tasks, such as sending reminders, creating tasks in Zoho Projects, or updating records in Zoho CRM. Businesses can also use Zoho Cliq’s analytics to gain insights into the support team.

Pros

• Task automation capabilities increase efficiency
• Deep integration with Zoho’s suite of tools
• User-friendly interface

Cons

• Limited integrations outside the Zoho ecosystem
• Some features may require a learning curve
• Paid plans can be relatively expensive

Key Features

• Task automation to boost productivity
• File sharing to streamline document exchange
• Real-time messaging for instant communication
• Seamless integration with Zoho’s business tools
• Customizable channels for organized team communication

What Type of Business Is It Best For?

Businesses that are already using Zoho products and in need of an unified communication platform.

Pricing

11. Flock

Flock offers a comprehensive communication platform featuring messaging, video conferencing, and collaborative tools. With its user-friendly interface, 

Flock is an excellent choice for small to medium-sized businesses that need efficient and effective communication solutions.

Pros

• Easy-to-use interface
• Integration with popular business apps 
• Affordable pricing plans suitable for smaller businesses

Cons

• Limited advanced features compared to larger platforms
• May require additional integrations for specific business needs
• Video conferencing quality can vary with network conditions

Key Features

• Messaging for real-time communication
• File sharing for easy document exchange
• Video conferencing for remote meetings and collaboration
• Team collaboration tools to streamline project management
• Integration with popular business apps like Google Drive and Trello

12. Textmagic

Textmagic is a powerful tool for business communication and SMS marketing, offering a straightforward, scalable solution designed to meet the needs of small to medium-sized businesses.

With Textmagic, companies can easily send bulk text messages, set up automated responses, and track the performance of their campaigns. Its focus on simplicity and reliability makes it ideal for businesses that require a robust messaging platform without the complexity of traditional marketing tools.

Pros

• User-friendly interface with easy setup and operation
• Comprehensive SMS features, including bulk messaging and two-way communication
• Real-time analytics to monitor campaign performance

Cons

• Pricing can be high for large-scale campaigns
• Lacks comprehensive multimedia capabilities.
• Dependent on mobile network reliability for consistent performance.

Key Features

• Bulk messaging for efficient outreach to large audiences
• Two-way communication to engage customers directly via SMS
• Automation tools to schedule messages and automate responses
• Real-time analytics to track open rates, clicks, and overall campaign success
• API access for integrating SMS functionality with your existing systems

What Type of Business Is It Best For?

Small to medium-sized businesses focused on SMS marketing and customer communication, looking for a simple yet powerful messaging solution.

Pricing

Why Might You Need a WhatsApp for  Business Alternative?

Switching from WhatsApp for Business to an alternative can address some of the platform’s limitations and provide you the tools and feature set you need rather than bloating you with stuff you don’t.

If you’ve encountered issues like security concerns, integration limitations, or lack of advanced collaboration tools, the time is nigh for you to make a decision. 

Let’s take a closer look at some compelling reasons to consider a WhatsApp alternative:

• Enhanced Security and Privacy: If you handle sensitive data, you might need stronger security features. Look for options with end-to-end encryption and strict data protection compliance.
  
• Integration with Business Tools: Seamless integration with your CRM and project management tools can streamline operations. Alternatives to WhatsApp for companies often offer better compatibility with your existing software.
  
• Advanced Collaboration Features: Boost team productivity with enhanced collaboration tools. Real-time document editing, task management, and dedicated team channels can make a big difference.
  
• Scalability and Customization: Growing businesses need flexible solutions. Choose platforms that can scale with you and offer customization to fit your unique needs.
  
• Cost Efficiency: Budget-friendly options are crucial. Find a solution that provides the features you need without breaking the bank.

How to Pick The Right WhatsApp for a Business Alternative

Choosing the best WhatsApp alternative can greatly boost your company’s communication and productivity. 

The table below highlights key areas to focus on when selecting an alternative platform. It includes real-world examples and what to do if you’re facing a similar situation.

Better Access to Data Can Solve More Than 60% of Failed Customer Support Calls 

According to IBM, better access to data could have solved more than 60 percent of failed customer support calls.

Leveraging the right contact center tool and mixing the human touch with data and AI, companies can place the right information in front of their customers in real-time. This approach can turn a failed customer interaction into a business win

While WhatsApp Business offers solid benefits, it can’t compete with best-in-class platforms like CloudTalk. With CloudTalk, you get comprehensive features such as WhatsApp Inbound Messages and WhatsApp Outbound Messages, ensuring you retain the functionality you are accustomed to.

Whether you’re looking for enhanced privacy, better collaboration, or top-notch AI-powered insights, CloudTalk can be the platform that replaces WhatsApp and propels your business to the next level.  

Sources

• Whatsapp Business – Market Share, Competitor Insights in Communication
• Reinventing the contact center How AI enhances experiences during turbulent times