By G. Romio

| 27 Mar 2025

Sales

Sales Coaching Software: The Ultimate Guide for 2025

For every dollar a company spends on training, it receives about $4.53 back. How does 353% ROI sound?

“If you think education is expensive, try ignorance” (Derek Bok). This rings especially true for sales teams. Investing in training will not only make you multiply your money but also keep your business sustainable in the long run.

Don’t fool yourself into thinking that hiring top salespeople is enough. Without proper coaching, even the best reps miss opportunities, mishandle objections, and lose motivation. The result? 40% of employees quit within a year due to poor training.

To build a winning sales team, coaching must be a regular practice—and it doesn’t have to be dull. Sales coaching software is changing the game, turning outdated workshops into an ongoing, real-time process powered by AI insights and call analytics.

With tailored coaching, sales teams refine their skills, close more deals, and strengthen customer relationships. It is no surprise that organizations using sales coaching software are 80% more likely to increase their win rates.

Key takeaways:

A sales coaching software is a platform built to help team leaders track team performance metrics, provide coaching, and refine sales strategies.

It’s an essential tool for teams looking to boost performance and drive better results. It helps identify areas for improvement, deliver targeted feedback, and make training scalable and more effective.
When choosing sales coaching software, ensure it includes key features like AI Analytics and Call Recording, and assess your team’s needs and goals.

With CloudTalk, you turn good sales teams into great ones. See the results for yourself!

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What Is Sales Coaching Software?

Sales coaching software is a digital platform designed to help team leaders provide structured learning to sales representatives. Think of it as a virtual coaching assistant on the sidelines pushing your team to peak performance.

These platforms leverage real-time analytics to track agents’ performance and call monitoring to help supervisors analyze customer interactions. This enables personalized coaching that sharpens skills and fine-tunes sales strategies.

But it doesn’t stop at just tracking numbers. With AI-Powered Conversation Intelligence, sales call coaching software goes beyond traditional data, transforming raw insights into actionable strategies.

Using Sentiment Analysis to gauge customer emotions and AI Trending Topics to identify emerging concerns, supervisors can identify deeper aspects of each interaction. Every call becomes an opportunity to elevate agent performance and customer experience.

Why Is Sales Coaching Software Important?

Why are so many companies investing in sales coaching software? The answer is simple: it transforms the way teams learn, grow, and perform. 76% of sales leaders say that investing in team development is a key factor in driving sales success.

Sales coaching software makes that investment more effective than ever. To make it even clearer, here are some key benefits this tool offers:

Automate performance tracking and feedback: Monitor every call, metric, and team interaction without wasting hours reviewing calls and compiling reports. The software does the heavy lifting, providing insights and pinpointing areas for improvement.

Refine sales pitches and scripts: Persuading customers—especially in cold calls—can be tough. Sales coaching software provides personalized recommendations to refine scripts, adjust tone, and improve pitch delivery for better results.

Leverage AI for smarter selling: AI doesn’t just analyze what is said, but also how it is said. This helps you gauge customer emotions and gives your sales team cues for sales strategies.

Scale coaching without losing personalization: Manual training is time-consuming and difficult to scale. With the software, you can train your entire team as a whole, while ensuring that everyone receives personalized feedback.

Why does this make a difference?

Simply put, sales coaching software will help you close more deals. Companies with a sales enablement strategy see a 49% higher win rate on forecasted deals.

It eliminates guesswork from the sales process, replacing it with concrete data and intelligent suggestions. It’s scalable, efficient, and adaptable to your company’s needs.

The 10 Best Sales Coaching Software for 2025

This best sales coaching software list highlights the top platforms, helping you choose a solution that enhances performance, automates coaching, and drives more sales.

1. CloudTalk

CloudTalk leads the way in AI sales coaching software, purpose-built to enhance the performance of sales and customer support teams. Trusted by more than 4,000 innovative SMBs, CloudTalk enables teams to have meaningful, results-driven conversations.

Best for: Compatible with businesses of all sizes, with a focus on growing SMBs

Key Features:

Pricing Plans:

AI Add-On: $9 /user/month, billed annually.
Lite (For Americas): $19 /user/month, billed annually.
Starter: $25 /user/month, billed annually.
Essential: $29 /user/month, billed annually.
Expert: $49 /user/month, billed annually.
Custom: Contact CloudTalk for a tailored solution.

Pros:

CloudTalk is an easy-to-use dialer that offers smooth connections and crystal-clear audio every time. It provides detailed analytics, helping you keep track of your progress and performance with ease. The platform also includes useful filters for better tracking of important data, making it easier to monitor and improve your work. With its simple interface and powerful features, CloudTalk helps businesses work more efficiently and improve customer interactions.

Martin d. – Sales Representative (Mid-Market – 51-1000 emp.)

Cons:

The only downside I can see is that I have to login separately to access the analytics. Not a huge problem as I don’t use the analytics very often, but it could be better if it was accessible directly from the desktop app.

Leslie B. – Partner Manager (Small-Business – 50 or fewer emp.)

CloudTalk: The assistant coach you always wanted for your team.

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HubSpot Sales Hub

HubSpot Sales Hub is a comprehensive sales software designed to help businesses manage their sales processes more effectively, offering a suite of tools that integrate seamlessly with HubSpot’s CRM platform.

Best for: Businesses of all sizes seeking a unified platform for sales, marketing, and customer service operations.

Key Features:

Contact Management
Deal Pipeline
Email Tracking
Sales Automation
Reporting & Analytics

Pricing Plans:

Free: $0/month – Basic features
Starter: Starting at $15/month/user, billed annually.
Professional: Starting at $90/month/user, billed annually.

Enterprise: Starting at $150/month/user, billed annually.

Pros:

I love the ability it gives our team to understand what works and what doesn’t. It allows for easy coaching on calls and how effective the reps are when contacting clients. Great tool!

Zakary H. – Marketing Manager (Mid-Market – 51-1000 emp.)

Cons:

Many features are unavailable or limited even after paying for Professional. This has required us to pay and integrate other tools to send text messages, emails, phone calls, automation, calendaring, etc. Many of the features or functions we have found included in many competing solutions aren’t available in HubSpot, such as automation (workflows), sending webhooks, being triggers off of webhooks, sending auto emails to Paid Ad forms, etc

Greg B. (Small-Business – 50 or fewer emp.)

Gong.io

Gong.io is a revenue intelligence platform that analyzes sales conversations to provide actionable insights, enhancing team performance and decision-making.

Best for: Mid to large-sized enterprises seeking in-depth analytics to enhance sales performance.

Key Features:

AI-Driven Insights
Call Recording & Transcription
Deal Intelligence
CRM Integration

Pricing Plans:

Gong.io does not publicly disclose its pricing. However, discussions on public online forums suggest that costs range from $5,000 to $10,000 per year.

Pros:

Gong lets me stay focused and engaged in all my meetings by taking all the notes for me. It is extremely beneficial because it allows me to be actively listening to my clients and discover real pain points that they have, leading to business for myself.

Madison K – Sales Development Representative (Enterprise – > 1000 emp.)

Cons:

It’s too complicated and not intuitive at all. Using it is very…discomforting. Searching for calls is not easy, moving around in the calls is not easy, and understanding the pipeline management portion of it is almost impossible. Some people figure it out, but I think most just fumble through and tell tall tales about how easy it is for them to use.

John S. – Senior Account Executive (Mid-Market – 51-1000 emp.)

Chorus

Chorus.ai, now part of ZoomInfo, is a conversation intelligence platform that analyzes sales calls and meetings to provide insights, helping teams refine their strategies and improve performance.

Best for: Sales teams of all sizes aiming to enhance their conversation strategies and improve coaching effectiveness.

Key Features:

Conversation Analytics
Call Recording & Transcription
Deal Intelligence
CRM Integration

Pricing Plans:

Chorus does not publicly disclose its pricing. According to reviews online, pricing typically starts at $8,000 a year, which includes three seats.

Pros:

The automated summaries, easily being able to share recordings, and having it automaticlaly flag risks and mark all prospect questions so I can review them.

Meena S. – Chief of Staff (Mid-Market – 51-1000 emp.)

Cons:

The UX is awful. Can’t search, can’t see what’s happening in real time, no support. Was told to take a video of an issue and send it over for analysis. Terrible customer service.

Maddie K. – Account Executive (Mid-Market – 51-1000 emp.)

Enthu.AI

Enthu.AI is sales coaching software equipped with advanced analytics and conversation AI that helps you coach and nurture your sales teams.

Best for: Designed for call centers and customer care businesses, it helps find specific call moments that warrant agent coaching and training.

Key Features:

Call Transcription
Playback Library
Exhaustive Call Filtering
Custom Feedback Forms
Moment Analysis

Pricing Plans:

Enthu.AI does not publicly disclose its pricing. Our team couldn’t find any mentions of the pricing online.

Pros:

Enthu stands out with it’s simplistic yet stylish interface. Making a technical application easy to use for non-technical users whilst providing an empowering and seamless experience.

Fazal S. (Mid-Market – 51-1000 emp.)

Cons:

It still lacks the customer word cloud trends and specific metric coaching points that I have seen in other leading analytics products.

Alex M. (Mid-Market – 51-1000 emp.)

Salesloft

Salesloft is a sales engagement platform that streamlines workflows, amplifies engagement with prospects, and boosts sales performance through data-driven insights.

Best for: Sales teams seeking a comprehensive platform for managing customer relationships and optimizing sales processes.

Key Features:

Sales Cadence
Email Tracking
Dialer & Messenger
Analytics & Reporting

Pricing Plans:

Salesloft does not publicly disclose its pricing. According to reviews online, it costs around $1,000/user/year with a minimum of 3 seats. Using the dialer comes with a $200/user/year extra.

Pros:

I do like the ability to stay engaged with my prospects. I like running the Cadence platform, and the features that are automated. I do like how I can update in Salesloft and it updates into Salesforce. I love how I can track opens of the email.

George P. – Sr Director, Franchise Sales (Mid-Market – 51-1000 emp.)

Cons:

The setup takes time, and the reporting features could be more customizable to fit our needs better. Some other features are also locked into upgrading to a higher subscription which limits our ability to its potential.

Clifford T. – Director of Client Success (Small-Business – 50 or fewer emp.)

Avoma

Avoma is a meeting intelligence platform that assists sales teams before, during, and after meetings by providing features like automatic recording, transcription, collaborative note-taking, and AI-generated notes.

Best for: Sales teams focused on collaborative workflows and detailed conversational analysis.

Key Features:

AI Meeting Assistant
Conversation Intelligence
Collaboration Tools
CRM Integration

Pricing Plans:

AI Meeting Assistant: $19 /user /month, billed annually.
Conversation Intelligence: $59/user /month, billed annually.

Revenue Intelligence: $79 /user /month, billed annually.

Pros:

Avoma is one of the tools I use on a daily basis. AI grading & feedback on calls. Helpful to pay attention to things you may forget or identify opportunities you can improve on when leading or partaking in calls. The feedback helps to level up the customer support you are able to provide.

Haley M. – Partner Success Specialist (Mid-Market – 51-1000 emp.)

Cons:

We see Avoma show up late, drop from calls randomly and sometimes just not show up. If there are two account holders on one call, we have seen it show up twice. We have also seen in the system it shows it is joining but there is no Avoma on the call. These are not rescheduled calls for the most part but long standing, reoccurring meetings.

Aleshia R. – Client Director (Mid-Market – 51-1000 emp.)

Clari

Clari is an AI-driven sales operations platform that provides sales forecasting and deal management solutions, helping teams increase efficiency and revenue.

Best for: Sales teams seeking AI-driven insights for forecasting and pipeline management.

Key Features:

Revenue Operations
Pipeline Management
Forecasting
Deal Intelligence

Pricing Plans:

Clari does not publicly disclose its pricing, and our team couldn’t find an accurate mention of it online.

Pros:

I really appreciate the simplicity of Clari. The tool is built in a way that makes it easy for everyone to use and understand. The new forecasting methodology has been well received by our teams, and the functionality is solid. Everything rolls up correctly, which is crucial for our weekly calls with the lines of business teams in the U.S.

Eric M. – GTM Sales Operations Analyst (Mid-Market – 51-1000 emp.)

Cons:

The AI and predictive capabilities have become very unreliable, and in some cases very misleading. To the point where three monthly projections don’t even add up to quarterly projections. We have been on the phone with Clari data scientists, and they have no answers.

Michael C. (Mid-Market – 51-1000 emp.)

ExecVision

ExecVision is a conversation intelligence platform focused on transforming call recordings into actionable insights, aiming to enhance sales and customer service team performance.

Best for: Organizations looking to improve their sales and support teams through data-driven coaching and performance analysis.

Key Features:

Call Recording & Transcription
AI-Powered Analytics
Coaching Tools
Performance Dashboards

Pricing Plans:

ExecVision does not publicly disclose its pricing. According to reviews online, pricing typically starts at $1,254 per license per year.

Pros:

This software is such an amazing training tool. Not only does it allow you to review your own calls, but you can also review calls from teammates which helps when you want to review successful calls made by trailblazers on your team. It allows you to focus on what works on calls, and really tighten up your talk tracks.

Marlowe T. – Employee Engagement Strategist

Cons:

Glitchy highlighting feature, not having the reviewable calls in salesforce, and consistent difficulty in finding calls with feedback provided. […] Additionally, since it is synced with salesloft, it keeps us from being able to review general calls with gatekeepers. If we don’t know who we are calling then the call can’t be logged in salesloft so it can’t be pushed to execvision. We then can’t learn best practices for gleaning info from gatekeepers. This is a large part of our prospecting, so it limits usage.

Evan R. – Director, Business Development

Showpad Coach

Showpad Coach is a sales coaching and onboarding platform designed to equip sales teams with the knowledge and skills necessary to excel, offering tools for onboarding, training, and continuous learning.

Best for: Mid-market to enterprise-level companies aiming to enhance their sales training programs and improve team performance.

Key Features:

Training Content
Certifications
Video Coaching
Analytics & Reporting

Pricing Plans:

Showpad does not publicly disclose its pricing. Our team couldn’t find any mentions of the pricing online.

Pros:

It is one of the easiest way to coach your team. It helps especially with the new employees for onboarding and training period. Customer support is also great, when you have a problem you are able to reach an expert.

Mine K. – Area Sales Manager (Mid-Market – 51-1000 emp.)

Cons:

The reporting capabilities aren’t as intuitive as we would like but LearnCore has expressed that this is on their roadmap. I would like to see a dashboard capability at the teamleader (manager, and manager’s manager) level. Course creation can be cumbersome for the subject matter expert if their webcam or system configuration is not set up properly. This is the same for learners who are trying to record their pitch.

Colin A. – Senior Director (Enterprise – > 1000 emp.)

Key Features to Look For in Sales Coaching Software

If you are looking for solutions in the sales coaching software market, be careful not to overlook some essential tools for developing your team. Here are the key features to look for when evaluating your options:

AI-Driven Insights

Sales coaching software should leverage AI-powered analytics to provide real-time feedback and speech analysis during calls, such as Sentiment Analysis. This helps sales reps adjust their approach, recognize patterns, and refine their messaging.

Call Recording & Transcription

A must-have feature for training and performance improvement, automatic Call Recording and Call Transcription allow teams to review past conversations, identify strengths, and pinpoint areas for improvement.

Performance Analytics

Look for software that tracks and analyzes key metrics such as conversion rates, Talk-to-listen Ratio, and deal progression. Detailed Analytics provide insights into what works and what doesn’t, helping managers tailor coaching efforts to maximize results.

Integrations

Integration with CRM platforms and sales enablement tools ensures a streamlined workflow. The right software should sync data effortlessly, making it easier for sales reps to track customer interactions, log insights, and access important information.

Having a smart sales team is not as difficult as you think.

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How to Choose the Right Sales Coaching Software

Finding the right sales coaching software isn’t as easy as it sounds. You probably know that the right tool will lead your team to peak performance and fuel long-term growth—but not every platform delivers on all fronts.

Some software comes packed with AI-driven insights but lacks CRM or VoIP integrations. Others are budget-friendly but don’t scale as your team grows. Sales leaders often find themselves stuck, trying to figure out what actually makes a difference.

If you’re in the process of choosing a platform, focus on what really matters for your team—not just today, but in the long run. To make things easier, here are a few key questions to help you find the perfect fit.

How Will AI Features Benefit Your Team?

Analyze your team’s need for AI capabilities. Even if you don’t need them right now, it’s important to think a few steps ahead. Perhaps a platform that offers them as an additional future set might be the ideal place to start.

Do You Need CRM or VoIP Integrations?

Integration with CRM and VoIP systems is crucial for sales efforts. If your team relies on existing sales tools, ensure that the software connects easily with platforms like HubSpot or Salesforce for example.

What is Your Available Budget?

Sales coaching software comes in a range of pricing plans. Choose a cost-effective option that aligns with your business needs, ensuring the best value for your investment.

What Are Your Scalability Needs?

Whether you’re a small business or a large enterprise, choose a solution that can scale to accommodate more users, advanced features, and expanding sales operations. A flexible platform will ensure long-term efficiency.

How Easy Is It to Use and Implement?

A powerful tool is only valuable if your team can use it effectively. Look for a user-friendly interface, easy setup, and minimal training requirements. A complex system with a steep learning curve can slow down adoption and reduce effectiveness.

How Efficient Is Customer Support?

Technical issues can arise, so make sure the software provider offers strong customer support, onboarding assistance, and training resources. Quick access to help can make a big difference in long-term success.

Stop Fishing for Leads and Start Closing More Deals

The sales process isn’t like fishing, where you simply cast a hook and wait for a bite. It takes more than luck and patience—it’s a structured, strategic process built on relationships where every step matters in converting a lead into a customer.

The right tools, well-defined strategies, and ongoing training ensure that your team is always prepared to “snag” the best leads. When companies implement a robust sales enablement strategy, 84% of reps are able to successfully achieve their goals².

You don’t have to keep casting blindly, hoping for a bite. CloudTalk helps you see exactly where deals are won or lost, understand customer reactions, and coach your team to have conversations that actually close deals.

No gimmicks, no fluff—just the right support to help your sales team succeed.

Finally, no more cross-platform comparisons. Meet your next phone system.

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Sources:

What did you find in this article?

What is the best sales coaching software for small teams?

It all depends on your business needs. Research sales coaching software reviews to see what users are saying about those platforms and look for solutions that provide user-friendly, scalable software with AI-driven insights, call recording, and CRM integrations to assist small teams in enhancing sales performance.

How does AI improve sales coaching?

AI provides real-time feedback, speech analysis, and performance insights, helping reps refine their pitch, improve engagement, and close more deals.

What’s the difference between conversational intelligence and sales coaching software?

Conversational intelligence analyzes calls, while sales coaching software provides training tools, feedback, and insights to improve rep performance.

How can I measure the ROI of sales coaching tools?

Track conversion rates, rep productivity, deal progression, and coaching impact to assess how the software improves sales performance and efficiency.

What are the best integrations for sales coaching platforms?

Top integrations include CRM (Salesforce, HubSpot), VoIP, email tracking, and sales enablement tools to streamline workflows and enhance coaching.

What is the top sales coaching software?

For businesses that rely heavily on calling functionalities, CloudTalk is the top choice, offering AI-powered coaching features, real-time analytics, and seamless CRM integration.