Discover the Best Conversational Marketing Software for 2025

Conversational marketing can increase qualified leads by 40% and conversational landing pages at a rate of 320% more than regular landing pages¹. The question is, why?

Traditional marketing methods like cold emails and static lead forms are becoming less effective as consumers demand immediate, personalized interactions. Conversational marketing software addresses this need by utilizing AI-powered chatbots and real-time messaging. 

By integrating these tools, businesses can replace outdated strategies with dynamic conversations, meeting the modern consumer’s expectations for prompt and relevant communication.

In this article, we’ll explore 11 leading conversational marketing software options for 2025 that can help your business stay ahead in this evolving landscape.

11 Best Conversational Marketing Software by Category

Before we dive into the details, have a look at the table for a quick comparison:

Live Chat Platforms – Best for Human-Assisted Conversations

For complex sales inquiries and customer support, live chat bridges the gap between automation and human interaction. Sales and support reps can jump in when AI chatbots need assistance.

CloudTalk 24/7 Support – Best for sales & service teams

CloudTalk’s call center software delivers 24/7 support with advanced IVR capabilities, allowing businesses to create self-service options that help customers find answers quickly. With intelligent call routing, incoming inquiries are automatically directed to the right agent or department, ensuring seamless, round-the-clock assistance.

This makes CloudTalk a powerful conversational marketing tool for sales teams and customer support agents looking to enhance efficiency and provide faster, more personalized responses.

Key Features

• Extract Key Topics: Identify common customer pain points and buying triggers to refine marketing messaging.
• Automate Call Summaries & Tags: Speed up follow-ups with AI-generated summaries that highlight key sales and engagement points.
• Analyze Sentiment: Detect customer sentiment shifts to personalize responses and improve conversion rates.
• Transcribe Calls Automatically: Convert voice interactions into searchable text to track trends and optimize campaigns.
• Search Transcripts by Keyword: Pinpoint customer concerns, objections, and product interests to enhance marketing strategies.
• Integrate with CRM Systems: Sync AI-driven insights with CRM data for a seamless view of customer interactions.

Pricing Plans:

• AI Add-On: 9 /user/month
• Lite (For Americas): 19 /user/month
• Starter: 25 /user/month
• Essential: 29 /user/month
• Expert: 49 /user/month
• Custom: Contact CloudTalk for a tailored solution.

Best For

Sales teams and customer support agents who need AI-powered live chat with seamless voice integration to improve lead conversion and customer engagement.

Zendesk Chat – Best for customer service teams

Zendesk Chat is a conversational marketing and customer support solution that combines AI chatbots and live agent assistance to help businesses engage customers in real-time.

 It integrates seamlessly with Zendesk’s help desk software, allowing support teams to manage live chat, automate responses, and track customer interactions all in one place.

Key Features

• Personalize Conversations Across Channels: Engage customers seamlessly via chat, social messaging, email, and voice.
• Automate Interactions with AI Agents: Use AI-powered bots to handle routine inquiries and free up human agents for complex issues.
• Optimize Customer Self-Service: Empower customers with a knowledge base and AI-driven help center to find answers instantly.
• Track and Organize Conversations: Use ticketing and intelligent routing to ensure the right agent handles each request.
• Gain Actionable Insights: Leverage analytics and reporting to refine customer engagement strategies.
• Integrate with Your Tech Stack: Sync Zendesk with CRM, marketing, and sales tools for a seamless customer experience.

Pricing Plans: 

• Team: $19/user/month
• Professional: $55/user/month
• Enterprise: $115/user/month

Best For

Customer service teams using Zendesk Help Desk who need AI-assisted live chat to improve customer support efficiency and automate responses.

LivePerson – Best for enterprise businesses

LivePerson is an AI-powered conversational marketing and customer engagement platform designed to help businesses automate customer interactions, improve sales conversions, and enhance support efficiency. 

With AI chatbots, live chat, and real-time agent coaching, LivePerson enables companies to provide seamless, data-driven conversations across multiple channels, including web, messaging apps, and voice assistants.

Key Features

• Generate AI-Powered Insights: Use LLM-driven Generative Insights to uncover key trends and customer sentiments in conversations.
• Measure Performance with Report Center: Track AI and human-powered interactions across all channels to optimize engagement.
• Turn Conversations into Actionable Data: Leverage Analytics Studio to analyze sales calls and messaging interactions for better decision-making.
• Understand Customer Behaviors: Gain deeper insights into buying triggers and preferences through AI-driven conversation analysis.
• Optimize Conversational AI Strategies: Use real-time performance tracking to refine chatbot automation and human-agent workflows.
• Improve Sales and Marketing Alignment: Extract key trends from conversations to tailor messaging and sales outreach.

Pricing: Available per request

Best For

Enterprise businesses looking to automate customer interactions, improve sales conversions, and leverage AI-powered analytics for better engagement.

AI Chatbots – Best for Automating Lead Generation & FAQs

AI chatbots handle 24/7 customer engagement, answering FAQs, qualifying leads, and even scheduling demos—all without human involvement. They’re ideal for businesses looking to capture leads instantly and move them through the funnel.

Drift – Best for B2B sales & lead qualification

Drift is an AI-powered conversational marketing platform designed to engage website visitors in real-time, qualify leads, schedule sales meetings, and drive conversions. 

It replaces static lead forms with AI chatbots and live chat, ensuring businesses can connect with potential customers instantly. Drift is widely used in B2B sales and marketing automation, helping teams accelerate their sales pipeline.

Key Features

• Prioritize High-Intent Buying Signals: Engage and convert high-intent buyers instantly with AI-driven recommendations and automated workflows.
• Recognize and Qualify Leads Instantly: Use Drift Intel to identify visitors and personalize outreach—without relying on traditional lead forms.
• Automate Personalized Conversations: Bionic Chatbots provide accurate, AI-powered responses, reducing manual chatbot upkeep.
• Engage Buyers in Real Time: Live chat and Drift Fastlane qualify and connect leads instantly to sales reps, eliminating delays.
• Turn Web Traffic into Conversations: Conversational landing pages and Drift Engage uncover visitor intent and increase conversions.
• Track ROI and Performance: Drift Reporting provides insights into pipeline growth and revenue generated through chat interactions.

Best for: 

B2B companies looking to automate lead qualification and accelerate sales pipeline

Intercom – Best for customer support automation

Intercom is a conversational marketing and customer support platform that combines AI chatbots, live chat, and help desk automation. It enables businesses to engage with customers in real-time across multiple channels, providing a seamless mix of automated and human-assisted conversations. 

Intercom is widely used for customer support, sales, and onboarding automation, making it a powerful tool for businesses looking to scale personalized interactions.

Key Features

• Generate AI-Powered Insights: Identify customer pain points and improve engagement strategies.
• Automate Repetitive Tasks: Build workflows to handle customer routing, ticket management, and proactive support.
• Enhance Self-Service with Knowledge Hub: Centralize and optimize support content to assist customers and AI agents.
• Deliver Personalized, Timely Messaging: Automate onboarding, education, and proactive support with targeted messages across multiple channels.
• Integrate with Apps: Connect Intercom with CRMs, marketing tools, and custom workflows to enhance customer interactions.
• Optimize Agent Performance: Use AI-driven reporting and automation to improve efficiency and streamline customer support.

Pricing:

• Essential: $29/user/month
• Advanced: $85/user/month
• Expert: $132/user/month

Best For

Businesses looking for a scalable customer support and engagement platform with AI-powered automation and live chat.

Chatfuel – Best for small businesses & startups

Chatfuel is a no-code chatbot platform designed for businesses looking to automate customer interactions on websites, Facebook Messenger, Instagram, and WhatsApp. 

It helps businesses answer FAQs, qualify leads, and drive engagement without needing technical expertise. Chatfuel is ideal for small businesses and eCommerce brands looking for an affordable way to enhance customer communication.

Key Features

• Integrate with Your Tech Stack: Utilize Chatfuel’s API to seamlessly connect with your store, CRM, or CDP, enabling real-time data synchronization and personalized customer interactions.
• Automate Personalized Conversations: Leverage AI-powered chatbots to engage customers, answer FAQs, and drive conversions across platforms like Facebook Messenger, Instagram, and WhatsApp.
• Segment Your Audience: Analyze user behavior and preferences to create targeted campaigns, delivering messages that resonate with specific customer segments.
• Enhance Functionality with Integrations: Expand your chatbot’s capabilities by connecting with over 2,000 apps through platforms like Zapier, facilitating automation and streamlining workflows.

Pricing:

• Business: From $23.99
• Enterprise: From $300

Best For

Small businesses and eCommerce brands looking to automate FAQs, lead capture, and customer engagement on social media and messaging apps.

Conversational Email Tools – Best for Automated Follow-Ups & Retargeting

Conversational marketing isn’t just about chat—email plays a crucial role in nurturing leads. These tools use AI to personalize emails, automate responses, and re-engage prospects based on past interactions.

HubSpot Conversations – Best for inbound marketing automation

HubSpot Conversations is a conversational marketing and customer engagement tool that helps businesses automate chats, emails, and lead nurturing through AI-driven messaging. 

As part of the HubSpot CRM ecosystem, it allows teams to manage customer conversations across live chat, chatbots, and email automation, ensuring a seamless experience from first contact to conversion.

Key Features

• Unified Conversations Inbox: Manage emails, live chats, and social media messages in one centralized inbox.
• Multi-Channel Integration: Connect email, live chat, Facebook Messenger, and forms for seamless communication.
• Automated Chatflows: Create live chat or AI-powered bots to engage website visitors and qualify leads.
• Customizable Routing: Automatically assign conversations to specific teams or users based on rules.
• Contact & Ticket Management: Create and track contacts, assign tickets, and manage conversations efficiently.
• Conversation Analytics: Monitor team response times, chat performance, and bot efficiency with built-in reporting.

Pricing:

• Starter: $15/month/user
• Professional: $792/month 

Businesses using HubSpot CRM that want to automate conversations across live chat, chatbots, and email to improve customer engagement and lead nurturing.

ActiveCampaign – Best for personalized email engagement

ActiveCampaign is an AI-driven email marketing and sales automation platform that helps businesses engage leads, personalize conversations, and automate follow-ups. It combines conversational email marketing, CRM integration, and AI-powered workflows to create highly targeted and personalized customer journeys.

Key Features

• AI-Powered Email Generation: Instantly create personalized, high-converting emails with AI-generated content and subject lines.
• Advanced Email Automation: Automate drip campaigns, abandoned cart emails, and follow-ups to nurture leads and increase conversions.
• Dynamic Content & Segmentation: Tailor email content and messaging based on user behavior, preferences, and engagement history.
• High-Deliverability Email Infrastructure: Ensure emails land in inboxes with industry-leading deliverability monitoring and optimization.
• Seamless CRM & E-commerce Integrations: Connect with Salesforce, Shopify, WooCommerce, WordPress, and 900+ other apps for a unified workflow.

Pricing

• Starter $15/month
• Plus: $49/month
• Pro: $79/month
• Enterprise: $145/month

Best For

Businesses looking for AI-powered email automation and conversational marketing tools to streamline lead nurturing, retargeting, and customer engagement.

Social Media Messaging AI – Best for Facebook, Instagram & WhatsApp

Social media is a huge driver of conversational sales. AI-powered messaging tools automate responses, answer DMs, and guide users through a purchase journey on platforms like Facebook Messenger, Instagram, and WhatsApp.

ManyChat – Best for Facebook Messenger & Instagram DMs

ManyChat is a conversational marketing platform designed to automate customer interactions on Facebook Messenger, Instagram, and WhatsApp. It enables businesses to engage leads, answer FAQs, and drive sales through social media chatbots. 

With a no-code chatbot builder and AI-powered automation, ManyChat helps eCommerce brands and service providers convert social media conversations into sales.

Key Features

• No-code chatbot builder for Messenger, Instagram, and WhatsApp.
• AI-driven automation for lead capture, FAQs, and customer support.
• eCommerce integrations with Shopify, WooCommerce, and payment processors.
• Omnichannel messaging across social media, SMS, and email.
• Pre-built templates for quick chatbot setup and automation.

Pricing:

• Pro: $15/month
• Elite: Custom

Best For

eCommerce brands, influencers, and businesses using social media messaging for customer engagement, lead generation, and sales automation.

Sprinklr – Best for social media customer support

Sprinklr is an AI-driven social media and customer engagement platform that helps businesses manage conversations across multiple social channels, automate responses, and improve customer interactions. 

It centralizes WhatsApp, Twitter, Instagram, Facebook Messenger, and more into a unified customer inbox, making it easier for teams to track, respond, and analyze customer interactions at scale.

Key Features

• AI-powered social messaging automates responses and prioritizes urgent inquiries.
• Unified inbox consolidates customer messages across multiple social platforms.
• Sentiment analysis and predictive analytics provide deep insights into customer intent.
• Omnichannel support for WhatsApp, Twitter, Facebook, Instagram, and SMS.
• Seamless CRM integration with tools like Salesforce and HubSpot.

Best For

Enterprises and large brands looking to centralize social media customer conversations, automate responses, and leverage AI for customer insights.

Voice Assistants & Conversational IVR – Best for Phone-Based Automation

For call-heavy businesses, voice AI and conversational IVR help automate phone interactions—routing calls, answering FAQs, and assisting customers without needing a live agent.

CloudTalk – Best for AI-powered phone automation

CloudTalk is a conversational sales and customer support platform that combines AI-powered phone automation, IVR (Interactive Voice Response), and omnichannel communication.

It enables businesses to automate inbound and outbound calls, intelligently route customers, and enhance agent productivity. With smart AI workflows, real-time analytics, and 35+ integrations, CloudTalk is an ideal solution for scaling phone-based customer engagement.

Key Features

• Intelligent Call Routing: Automate call distribution with skill-based routing and IVR menus to connect customers with the right agent instantly.
• AI-Powered Speech Analytics: Use sentiment analysis and topic extraction to gain insights from every call and improve customer interactions.
• Automated Call Transcription & Summaries: Convert calls into searchable text with AI-generated summaries and keyword tagging for easy reference.
• Conversational IVR: Enable self-service options with interactive voice response (IVR), allowing customers to navigate support without agent assistance.
• Real-Time Call Monitoring & Coaching: Track talk/listen ratios, sentiment shifts, and agent performance to improve sales and support conversations.
• CRM & Helpdesk Integration: Sync with Salesforce, HubSpot, Zendesk, and more to log AI-driven call insights and enhance customer engagement.

Best For

Sales and customer support teams needing AI-powered phone automation, IVR, and intelligent call routing to improve efficiency and customer experience.

What is Conversational Marketing Software?

A potential customer lands on your site with a question that could lead to a sale. They briefly check the page to see if there’s a quick answer to their question. But instead of an instant response, they get a static lead form—and leave. 

Today’s buyers expect real-time conversations, not long wait times. They want answers now, whether they’re on your website, WhatsApp, or social media. That’s where conversational marketing software comes in. 

AI chatbots qualify leads, live chat provides human support, and omnichannel messaging keeps conversations flowing across platforms. The result? Higher conversions, better customer experiences, and more revenue.

Let’s have a look at the three main components of conversational marketing software. 

• AI Chatbots: Handle FAQs, collect leads, and provide 24/7 customer support, ensuring only high-quality prospects reach sales reps—saving time and boosting efficiency.
• Live Chat: For complex inquiries and high-value sales, live chat connects customers with human agents for personalized, real-time assistance where AI falls short.
• Omnichannel Messaging: Seamlessly connect with customers across websites, social media, WhatsApp, and SMS, delivering consistent, real-time engagement across all platforms.

Why Use Conversational Marketing Software?

Imagine it’s Friday night, and you’re browsing an online store, looking for the perfect gift. You have a quick question about shipping times, only to find that customer support is offline. Frustrated, you abandon their cart and head to a competitor.

Now imagine a different scenario: an AI-powered chatbot instantly answers your question, offers a discount, and even recommends a complementary product. Sale closed—without human intervention.

This is the power of conversational marketing software—it engages customers in real time, reduces friction, and drives conversions. Businesses using the best conversational marketing software see higher conversion rates and faster response times.

• Higher Conversion Rates: AI bots engage leads instantly, preventing drop-offs and guiding them through the buyer’s journey without delays.
• Faster Response Times: No more unanswered questions—conversational marketing AI provides real-time responses, keeping potential customers engaged.
• Cost Savings: Automated conversations reduce the need for large support teams, cutting staffing costs while improving efficiency.
• Personalization at Scale: Conversational marketing tools remember past interactions, offering tailored recommendations across websites, social media, and messaging apps.

Let’s break it down further with a quick comparison table:

Who Uses Conversational Marketing Software?

Conversational marketing software is used across industries to automate engagement, improve customer interactions, and increase conversions. Here’s how different industries leverage these tools:

• SaaS Companies: AI chatbots qualify leads, schedule product demos, and nurture prospects without manual intervention. Automated chat sequences answer FAQs and guide users through free trials.
• E-commerce: Chatbots and AI-powered messaging provide instant product recommendations, handle FAQs, and recover abandoned carts. Social media messaging tools engage customers directly on Instagram, WhatsApp, and Facebook Messenger.
• Customer Support Teams: AI chatbots automate ticketing, handle routine inquiries, and escalate complex issues to human agents. Live chat enables faster resolutions while reducing agent workload.
• B2B Sales Teams: Conversational sales platforms capture and qualify leads in real-time, reducing the sales cycle. AI-driven chatbots engage prospects at key touchpoints, boosting pipeline efficiency.
• Retail & Brick-and-Mortar Stores: Omnichannel messaging tools connect online and offline shopping experiences, helping customers book in-store appointments, check product availability, and receive post-purchase support.
• Financial Services & Banking: AI-powered assistants automate customer inquiries, loan applications, and account management, offering 24/7 support without increasing staff costs.
• Healthcare & Telemedicine: Conversational AI helps patients schedule appointments, access medical advice, and receive automated reminders, improving patient engagement and reducing wait times.
• Travel & Hospitality: AI chatbots assist customers with booking, itinerary management, and customer support inquiries, providing instant, 24/7 assistance.

How to Choose the Right Conversational Marketing Software

Finding the right conversational marketing platform can feel like trying to pick the perfect coffee in a city full of cafés—so many options, but only one that truly fits your taste. Some tools are built for high-volume customer support, while others are designed to boost sales and lead generation. So how do you choose?

1. Define Your Goals

Before selecting software, determine what you need it for:

• Lead Generation: Do you need AI chatbots to qualify leads and book meetings?
• Customer Support: Are you looking to automate FAQs, ticketing, or live chat?
• Sales Enablement: Do you need a tool that helps sales teams engage prospects in real time?

2. Check Integrations

A conversational marketing platform should seamlessly connect with your existing tech stack. Look for:

• CRM compatibility (Salesforce, HubSpot, etc.).
• Marketing automation tools (ActiveCampaign, Marketo).
• Social media & messaging app integrations (WhatsApp, Instagram, Facebook Messenger).

3. Evaluate AI Capabilities

Not all AI chatbots are created equal. Consider:

• Does the AI learn over time, or is it rule-based?
• Can it handle complex conversations or just basic FAQs?
• Does it offer sentiment analysis and predictive responses?

4. Compare Pricing & Scalability

• Does it offer flexible plans with automation and AI upgrades?
• Is it cost-effective for your business size and needs?
• Can it scale as your team grows?

Checklist: Find Your Best-Fit Conversational Marketing Software:

80% of Routine Questions Can Be Answered via Conversational Marketing Bots²

Every minute your team spends answering basic, repetitive questions is a minute they’re not closing deals or engaging high-value prospects. Yet, most routine customer inquiries can be handled by conversational marketing bots.

By automating FAQs, lead qualification, and customer support with AI-driven chatbots, businesses can reduce response times, improve efficiency, and increase conversions without adding extra workload to their teams. 

Instead of losing leads to slow follow-ups or overwhelming support agents with repetitive tasks, conversational marketing software ensures instant, seamless engagement across multiple channels.

That means more deals closed, faster customer resolutions, and a better overall experience. The businesses that adopt AI-powered conversational marketing tools today won’t just keep up with customer expectations—they’ll outperform their competitors and scale smarter.

Source:

1. Outsetbusiness.com
2. IBM.com