Top Reasons for Call Center Turnover and How to Reduce It
The cost of replacing an employee can range from half to twice their annual salary—for example, replacing a call center agent earning $40,000 annually could cost up to $80,000, including recruitment, training, and lost productivity.
These figures highlight the critical importance of reducing turnover rates. In this article, we explore the top reasons for call center turnover and share actionable tips to help you retain your agents and save on costly replacements.
Key Takeaways
- High turnover in call centers is caused by stress, low salaries, lack of growth opportunities, and poor training, hurting employee satisfaction and efficiency.
- The consequences of high turnover include increased costs, reduced productivity, a poorer customer experience, and lower team morale. A stable workforce improves service quality, reduces costs, and boosts employee engagement.
- Businesses can reduce turnover by offering better training, positive work culture, flexibility, and growth opportunities. Acknowledging achievements and using technology can further improve retention and performance.
Understanding Call Center Turnover: Average Rates and Key Causes
A healthy turnover rate for any organization, regardless of industry, is generally lower than 10%. Keeping turnover at or below this level suggests a stable workforce where employees are satisfied, engaged, and less likely to leave.
In contrast, the average call center turnover rate is between 30% and 45%, significantly higher than what is considered ideal.
These are the main causes of high call center turnover rates:
- Stressful work environment: Call center agents handle high call volumes, deal with difficult customers, and work under pressure to meet demanding metrics, contributing to emotional exhaustion.
- Low compensation: The average salary for call center agents in the U.S. is approximately $15.41 per hour, prompting them to seek better-paying opportunities.
- Limited career development opportunities: Agents who feel they have no future in the company eventually feel stuck and look for career growth in other organizations.
- Poor work-life balance: Many call centers operate 24/7, requiring night shifts, weekends, and holidays. When combined with policies that don’t allow flexible schedules, remote work, or long hours, balancing personal and professional life becomes challenging.
- Monotonous work: Agents often answer similar questions, resolve recurring issues, and follow predefined scripts for each interaction. Over time, this routine can push them to seek more exciting and innovative opportunities.
- Insufficient training: Agents who don’t receive enough training may feel insecure when handling complex calls or solving problems. This leads to stress and frustration, making them more likely to quit their jobs.
Start the retention process when the person is still open to staying and not after they’ve already told you they’re leaving.
– Jeff Weiner, LinkedIn, Executive Chairman
Nothing is more convincing than putting it to the test.
What Are the Business Risks of High Call Center Turnover?
High turnover in call centers is like constantly replacing parts of an engine while it’s running: not only is it costly and exhausting, but it also slows down the entire system and puts its functionality at risk. Its consequences extend beyond call center operations, affecting the business’s overall performance.
- Increase in operational costs: Hiring a new agent costs $10,000 to $20,000. Replacing just 4-5 agents a month can drain over $100,000—a significant hit to your budget every single month.
- Lower productivity: When an agent leaves, workflow is disrupted, and their knowledge and experience are lost. Time and resources go to hiring and training replacements, slowing efficiency. Meanwhile, remaining team members may feel overworked, further hurting performance.
- Decline in customer satisfaction: During the average 90-day adaptation period, new agents are more likely to make mistakes, give inaccurate responses, and show a lack of confidence, affecting how customers view service quality. Customers also value consistent and familiar interactions, which are hard to provide with a constantly changing team.
- Drop in team morale: 67% of sales professionals are close to burnout, and a high turnover rate doesn’t help at all. It reduces team morale by creating an environment of instability and extra workload. Remaining agents often have to take on the responsibilities of those who leave, increasing their stress and exhaustion.
- Difficulty attracting new talent: High turnover often points to problems like a poor work environment or limited growth opportunities. This can deter new applicants, making hiring even harder and creating a vicious cycle.
How To Calculate Call Center Turnover Rate
The turnover rate is an essential metric, as it helps you evaluate call center employee retention and identify potential issues in the workplace environment.
To calculate it, use the following formula:
Let’s assume you’re analyzing turnover in your call center over a quarter:
Period data:
- At the beginning of the quarter: 200 agents
- At the end of the quarter: 200 agents (no staff increase)
- Agents who left during the quarter: 60 agents
- Agents who join during the quarter: 60 agents
Step 1: Calculate the average number of employees:
Average = (200 + 200) / 2 = 200
Step 2: Apply the formula:
Turnover Rate = (60 / 200) × 100 = 30%
When calculating the call center turnover rate, consider these key aspects:
- Time period: Choose a consistent time frame for analysis (e.g., monthly, quarterly, or annually).
- Voluntary vs. involuntary turnover: Break down the turnover rate to spot trends (e.g., resignations vs. dismissals).
- Industry standards: As mentioned, average turnover rates for call centers typically range from 30% to 45%, depending on the location and industry.
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10 Tips To Reduce High Call Center Turnover
High turnover rates in call centers severely impact a company’s financial performance. Every time an employee leaves, costs like recruitment, training, productivity losses, and customer dissatisfaction impact ROI.
Let’s look at a real-life example to make its impact clearer.
REAL-LIFE EXAMPLE
Imagine a call center with 100 agents and an annual turnover rate of 40%. This means that 40 agents leave the company each year.
Let’s assume that recruiting, training, and covering productivity losses cost an average of $10,000 per agent.
The total annual turnover cost would be: 40 agents × $10,000/agent = $400,000
Now, imagine that after analyzing this data, you implement employee retention strategies in your call center and reduce the turnover rate to 20%.
With this new rate, only 20 agents leave the company each year.
The new turnover cost would be: 20 agents × $10,000/agent = $200,000
This means that if turnover previously cost you $400,000 per year, it now costs $200,000, allowing you to save $200,000 annually. As a result, you’re cutting operational costs in half, significantly improving your ROI.
Want to achieve these impressive savings? Start reducing your turnover rate with the following tips.
Turn Challenges into Opportunities!
#1 Optimise your recruiting and hiring process
Screening valuable candidates can reduce turnover rates by up to 20%, especially in call centers, where high turnover often results from hiring people who lack the right skills or don’t fit the company culture.
QUICK TIP
You can record phone interviews automatically, making it easy to review them later with your team and assess candidates’ responses and behavior more effectively.
Finding and retaining top talent doesn’t happen overnight. It requires intentional planning and continuous effort, but the payoff is more than worth the investment.
Matt Herman, Enhance Health, CEO
#2 Improve Training and Onboarding Programs
Companies offering comprehensive training programs have 218% higher income per employee than those without formalized training. Better training helps agents grow professionally, improve their skills, and feel more prepared for their tasks.
QUICK TIPS
With a real-time dashboard, you can view real-time agent performance data, including average handling time and total calls. This analysis helps identify areas for improvement and tailor training to each agent’s specific needs, enhancing their professional growth.
#3 Reward and Recognize Good Work
84% of employees feel more motivated when they receive recognition for their work. A simple pat on the back can make agents feel valued and gives them a boost to keep performing at their best.
QUICK TIPS
Detailed analytics provide insights into agent performance, including call resolution rates, customer satisfaction scores, and call volume handled. Using this data, you can identify top performers who consistently exceed expectations.
Recognizing hard work and celebrating achievements is a strategic approach that can greatly impact employee retention.
Thomas Smale, FE International, CEO
#4 Foster a Positive Work Culture
Strong and positive company cultures experience a 65% lower turnover rate than those with a weaker culture. When the workplace is positive, with strong communication and a culture of respect, employees feel more satisfied, engaged, and motivated to stay.
QUICK TIPS
Supervisors can use call monitoring and whispering features to provide real-time coaching to agents. This creates a supportive learning environment where employees feel guided rather than criticized, promoting mutual respect and growth.
#5 Leverage Technology
Using technology like call center software reduces turnover by streamlining daily tasks and enhancing the agent experience. It automates repetitive processes like call routing and data entry, ensuring agents spend more time on meaningful interactions rather than tedious tasks.
QUICK TIPS
With CloudTalk’s click-to-call feature, agents can make calls directly from their CRM or helpdesk software without dialing manually. This saves time and reduces errors, allowing agents to handle more interactions in less time.
#6 Provide Professional Development Opportunities
Employees with access to professional development opportunities have a 34% higher retention rate than those without such opportunities. If agents feel their employer is committed to helping them grow professionally, it gives them a sense of purpose.
QUICK TIPS
Use features such as Skill-Based Routing to match agents with calls that align with their expertise. As they gain confidence handling these calls, they can gradually be assigned more complex scenarios, helping them expand their skill set in a controlled, supportive way.
When employees are given opportunities to learn, grow, and pursue their goals, they feel valued and engaged. Moreover, organizations that prioritize employee development tend to attract and retain top talent more effectively, as individuals are drawn to companies invested in their personal and professional growth.
Dr. Charles Tawk, Meirc Training & Consulting, Partner
#7 Offer Flexible Schedules
Companies offering remote work flexibility experience a 25% lower employee turnover rate compared to those that don’t. Remote work flexibility significantly impacts turnover by allowing agents to balance their work and personal lives, reducing stress and increasing job satisfaction.
QUICK TIPS
Implement a cloud-based system so agents can log in and handle calls from anywhere with an internet connection. This will allow agents to work remotely, offering them the flexibility to balance personal commitments while staying effective on the job.
#8 Establish Transparent Communication Channels
Companies with high-performing communication practices are 50% more likely to have lower turnover rates. When employees feel informed about company goals, expectations, and changes, they are more likely to feel connected to their work and valued by leadership.
QUICK TIPS
Call Notes feature allows agents to leave detailed notes after calls, which are accessible to the entire team. This promotes collaboration by ensuring everyone has the context they need to continue serving customers effectively.
#9 Communicate Your Vision
Companies with leaders regularly communicating their vision and goals have 50% higher employee engagement levels. No matter their role, everyone in your company deserves to understand the organization’s vision and future goals. Clear communication of this vision helps them see how their efforts contribute to overall success.
QUICK TIPS
Share a story in a team meeting about how a customer praised an agent for solving a complex issue, explaining how that interaction built loyalty and aligned with the company’s mission of excellent customer service.
#10 Conduct Exit Interviews
80% of companies using exit interviews find they help identify why employees leave, improving retention and workplace culture. These interviews reveal key issues, allowing organizations to fix problems and reduce turnover.
QUICK TIPS
Ask questions like, “What prompted your decision to leave?” to gain detailed and honest insights into the reasons behind an employee’s departure. Open-ended questions encourage departing employees to share their thoughts freely, offering a clearer picture of their experiences, concerns, and motivations.
For example, you might follow up with questions such as:
- “What aspects of your role or work environment did you find most challenging?”
- “Were there any resources, tools, or support that could have made your experience better?”
Say Goodbye to High Turnover with the Right Tools
Reducing call center turnover starts with understanding and addressing the root causes effectively. Investing in top-quality call center software is one of the smartest moves. It simplifies workflows, eliminates repetitive tasks, and equips your agents with the tools they need to be more efficient and satisfied. This single decision will save you time, money, and unnecessary stress.
Looking for the technology to make it happen? CloudTalk is designed to tackle high turnover with features like AI-powered analytics, automated workflows, Power Dialer, and seamless CRM integrations. This means more engaged agents, reduced costs, and a team that stays with you longer.
Start for free and continue with 50% off for the first month!
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FAQs
What is call center attrition?
Contact center attrition refers to the rate at which employees leave their positions within a call center over a specific period.
How do you calculate the call center attrition rate?
Calculate the call center attrition rate with this formula: (Attritions / Average employees) x 100.
Do call centers typically have a high agent turnover?
Yes, call centers typically experience high turnover rates, averaging between 30% and 45% annually.
What is the difference between turnover and attrition in a call center?
In call centers, turnover refers to employees leaving and being replaced, while attrition involves agents leaving without replacement, leading to a reduced workforce.
How do you control attrition in BPO?
You can reduce BPO attrition by improving training to prepare employees effectively and offering flexible work options to enhance work-life balance and satisfaction.
How do you control attrition as a team leader?
Team leaders can reduce attrition by fostering open communication to address issues early and offering career growth opportunities to keep employees engaged and motivated.