Apollo Pricing Overview
| Plan | Monthly Cost (Annual Billing) | Best For |
|---|---|---|
| Free | $0 | Individuals testing the B2B database |
| Basic | $49/user/mo | Small teams needing CRM integration |
| Professional | $79/user/mo | Teams requiring automated US dialing |
| Organization | $119/user/mo | Large teams needing international dialing & workflows |
Apollo Pricing Summary
Apollo pricing consists of four main tiers: Free, Basic ($49), Professional ($79), and Organization ($119), primarily structured around a credit-based system for data.
Its sales dialer and features like call recording and automated outreach are only available in the higher-paid tiers.
Apollo.io is a sales intelligence platform 1st, telephony stack 2nd, so your team’s priorities will help you decide if it’s the best investment, or if you need a dedicated VoIP phone system.
What Plans Does Apollo Offer?
Apollo offers four pricing plans: Free ($0), Basic ($49/mo), Professional ($79/mo), and Organization ($119/mo); each tier increases your monthly credit limit for lead data and unlocks more features.
While every paid plan allows for CRM integration, you must upgrade to the Professional tier or higher to access the sales dialer.
However, according to G2 Apollo reviews, calling isn’t Apollo’s strong suit—and it shows. Its phone capabilities lag well behind industry standards, missing the essential features you might need for efficient, high-impact outreach.
Still dialing manually? You’re leaving money on the table.
Overview of Apollo Pricing and Plans
Feature Comparison
| Feature | Free | Basic | Professional | Organization |
|---|---|---|---|---|
| Annual Pricing | $0 | $49/user/mo | $79/user/mo | $119/user/mo |
| US Auto Dialer | ✓ | ✓ | ✓ | |
| International Auto Dialer | ✓ | |||
| Automated Workflows | ✓ | |||
| AI Search Intelligence | ✓ | ✓ | ||
| Sequences | 2 | 2 | ✓ | |
| Credits per User/Month | 100 | 5,000 | 10,000 | 15,000 |
| Coaching Insights | ✓ | ✓ | ||
| AI Call Insights | $15/user/mo add-on | ✓ | ||
| CRM Integration | ✓ | ✓ | ✓ | |
| Call Recording | ✓ | ✓ | ✓ | |
| Reports & Dashboards | Basic | Custom | Custom | |
| Advanced Security Settings | 5 | |||
| Priority Email Support | ✓ | ✓ |
What is the Apollo Free Plan?
The Apollo Free plan is a $0 entry-level option designed for individuals to test the B2B database with limited monthly credits . It serves as a validation tool for small teams before they commit to a paid subscription.
Price of the Apollo Free Plan
- Annual Billing: $0.
- Monthly Billing: $0.
Features of the Apollo Free Plan
- Credits: 100 email credits per month.
- Sequences: 2 outbound sales sequences.
- Tools: LinkedIn Chrome extension and basic filters.
Who is the Apollo Free Plan Best For?
This plan is ideal for freelancers and early-stage startups that need to verify data accuracy before investing in a prospecting tool.
What is the Apollo Basic Plan?
The Apollo Basic plan costs $49 per user/month and is designed for lean sales teams that need to scale their lead generation with CRM synchronization. This plan provides a higher volume of credits but does not include automated calling features.
Price of the Apollo Basic Plan
- Annual Billing: $49 per user/month.
- Monthly Billing: $59 per user/month.
Features of the Apollo Basic Plan
- Credits: 1,000 monthly credits.
- Integrations: CRM integration with HubSpot and Salesforce.
- Efficiency: Meeting scheduling and data enrichment.
Who is the Apollo Basic Plan Best For?
The Basic tier is suitable for micro-businesses with low prospecting volumes that require better lead segmentation than the Free plan offers.
What is the Apollo Professional Plan?
The Apollo Professional plan costs $79 per user/month and is the first tier to include a US-only Auto Dialer for automated phone outreach. It is built for teams requiring high scalability and AI-powered automation to improve prospecting efficiency.
Price of the Apollo Professional Plan
- Annual Billing: $79 per user/month.
- Monthly Billing: $99 per user/month.
Features of the Apollo Professional Plan
- Dialer: US Auto Dialer for single-line automated calling.
- Automation: Unlimited outreach sequences and A/B testing.
- Intelligence: Call recording and basic analytics dashboards.
Who is the Apollo Professional Plan Best For?
This plan is appropriate for established businesses that handle frequent cold calling and require a streamlined, automated call flow.
What is the Apollo Organization Plan?
The Apollo Organization plan costs $119 per user/month and is the most advanced tier, offering an International Dialer and comprehensive security controls. It provides the highest degree of customization for global sales operations.
Price of the Apollo Organization Plan
- Annual Billing: $119 per user/month.
- Monthly Billing: $149 per user/month.
Features of the Apollo Organization Plan
- Global Outreach: International dialer with automated workflows.
- Security: Single Sign-On (SSO) and advanced user permissions.
- Customization: Personalized onboarding and higher API access thresholds.
Who is the Apollo Organization Plan Best For?
The Organization plan is ideal for businesses with international operations that need advanced call management and deep customization.
What is Not Good About Apollo.io?
Apollo lacks some calling tools that many growing teams find essential like intelligent call routing and ring groups. Let’s have a closer look:
Apollo Calling Capabilities
Apollo’s calling tool is pretty bare-bones. You can make calls through campaigns with contact lists, but that’s where it ends. Basic features like 3-Way Calling, Intelligent Routing, or Ring Groups are missing.
If your team needs reliable tools to manage calls efficiently, this might feel like a big limitation.
Apollo Integrations
Apollo integrations don’t go beyond some big-name CRMs like Salesforce and HubSpot. Its options are not as extensive as some competitors that offer seamless connections with a broader range of tools, including advanced marketing automation platforms, chat solutions, or customer service portals.
Apollo Credit-Based Pricing Structure
One of the biggest pain points with Apollo’s pricing is its heavy reliance on credits. Almost everything you do on the platform—whether it’s uncovering a customer’s contact information or making a call—requires credits.
Once you’ve hit your limit, you’re forced to purchase additional credits, which can significantly drive up Apollo costs.
The All-In-One Phone System Made for Growing Teams.
CloudTalk Vs. Apollo: Which Is Better?
CloudTalk is best for high-volume sales teams that need a dedicated business phone system with 99.99% uptime and coverage in 160+ countries.
While Apollo is an excellent sales intelligence tool for finding data, its calling features are restrictive and often more expensive due to per-minute fees and higher-tier paywalls.
Comparison of Features: CloudTalk vs Apollo
CloudTalk vs Apollo
| Feature | CloudTalk | Apollo |
|---|---|---|
| Price (Starting) | $19/user/month | $49/user/month |
| Auto-Dialer Access | Included from $49/user | Only from $79/user |
| Calling Reach | 160+ countries | Primarily U.S.-centric |
| AI Insights | Built-in conversation intelligence | Basic call recording & summaries |
| Setup Speed | Under 5 minutes | Moderate (requires data setup) |
Price of CloudTalk vs. Apollo
CloudTalk is significantly more affordable for growing teams, starting at $19/user/month compared to Apollo’s $49 entry-level Basic plan.
- Cost Efficiency: CloudTalk’s sales dialer is available at lower tiers than Apollo’s Professional plan.
- No Credit Traps: Unlike Apollo, which burns credits to reveal phone numbers, CloudTalk uses simple per-user pricing.
Features of CloudTalk vs. Apollo
CloudTalk provides enterprise-grade tools like IVR, skill-based routing, and real-time monitoring that Apollo lacks.
- Sales Acceleration: CloudTalk’s Power Dialer and Smart Dialer are purpose-built for high-velocity outreach.
- Data vs. Voice: Apollo is a “database-first” tool; CloudTalk is a “conversation-first” tool designed to close deals over the phone.
Global Coverage of CloudTalk vs. Apollo
CloudTalk wins on international reach, offering local phone numbers in 160+ countries while Apollo’s dialer is largely limited to the U.S. and Canada.
Carrier Quality: CloudTalk partners with Tier-1 telecom operators to ensure crystal-clear call quality.
Local Presence: CloudTalk allows you to use international numbers to boost pickup rates globally.
Who is CloudTalk Best For?
CloudTalk is ideal for outbound sales teams that prioritize talk time and need a reliable, scalable platform for cold calling.
CloudTalk vs Apollo
| Feature | CloudTalk | Apollo |
|---|---|---|
| Auto-Dialer | From the Expert Plan ($49/user/mo) | From the Expert Plan ($49/user/mo) |
| AI Conversation Intelligence | As Add-On from $9/user/mo | From the Free Plan |
| B2B Prospecting Search | Not Available | ✓ |
| International Numbers | 160+ countries | 40+ countries |
| Call Flow Designer | From the Starter Plan ($25/user/mo) | Not Available |
| Interactive Voice Response (IVR) | From the Essential Plan ($29/user/mo) | Not Available |
| Domestic Calls | 500 / 1,000 / Unlimited based on plan, worldwide | Unlimited minutes while using computer audio |
| Toll-Free Numbers | Available in all plans | Not Available |
| Number Porting | Available in all plans | Available in all plans |
| Integrations | [integration_tools] third-party providers | 21 third-party providers |
| Workflow Automation | From the Essential Plan ($29/user/mo) | From the Professional Plan ($79/user/mo) |
| Call Monitoring | From the Expert Plan ($49/user/mo) | Not Available |
Major Differences between CloudTalk and Apollo
Purpose and Focus of CloudTalk and Apollo
The first key difference between these providers lies in their core purpose. While Apollo does offer a dialer tool, its main focus isn’t on calling. Instead, it’s designed as a B2B prospecting platform, helping users find clients’ information and enrich contact data.
CloudTalk, by contrast, is all about communication and productivity. As an AI-powered business-calling software, it’s designed to empower sales and customer support teams to connect with customers seamlessly. Its ultimate goal is to help companies make customer experience their greatest competitive advantage.
Feature Availability of Apollo and CloudTalk
When it comes to features, CloudTalk stands out as a feature-rich calling software, offering advanced tools to handle your inbound and outbound calls. Features like Power Dialer, Call Monitoring, and Intelligent Routing were made to enhance productivity and customer interactions.
Apollo, as a prospecting solution, concentrates its efforts on providing tools for email extraction and contacts management. This narrow scope often leaves businesses needing to rely on additional providers to handle customer outreach and engagement, creating extra steps and added costs.
Pricing and Plans of CloudTalk and Apollo
When we talk about pricing, these solutions couldn’t be more different. CloudTalk, with its Lite Plan starting at just $19 per user/month (Americas) and Starter Plan at $25 per user/month, is built to be accessible for small businesses. Its pay-as-you-go model ensures flexibility, allowing companies to scale their plans as their needs grow without breaking the budget.
Although Apollo offers a free plan, its most useful features are only available on the higher-tier plans, which are geared toward larger companies with bigger budgets and aggressive B2B sales strategies. For instance, the US auto dialer is only included from the Professional plan, which starts at $79 per user/month.
Key Takeaways:
Consider CloudTalk if:
- Your business relies on phone communication for sales or support.
- You need tools to improve team collaboration and efficiency.
- Scalability and affordability are key priorities.
- Real-time analytics and international accessibility are important.
Consider Apollo if:
- You prioritize data-driven lead generation.
- Access to verified contact information is critical for your campaigns.
- You want insights into buyer intent and market trends.
- Your sales and marketing teams need enriched data for outreach.
CloudTalk vs. Apollo: Which is right for you?
Short Overview of CloudTalk’s Pricing and Plan
CloudTalk offers five main plans ranging from $19 to $49 per user per month, plus a custom option for more specialized needs. Here’s a breakdown of the choices:
- Lite: Design for early-stage startups focused on keeping costs low while scaling and companies transitioning from landline to VoIP solutions. For now, it is limited to the Americas (NAM + LATAM).
Key Features: SMS/MMS, Business Hours, Personalized greetings & Music.
Price: $19 per user/month - Starter: Ideal for small and micro-businesses, the Starter plan is easy to set up and provides essential features to get your call center operations up and running.
Key Features: Click-to-Call, Voicemail, Call Flow Designer (CFD), Automatic Call Distribution (ACD).
Price: $25 per user/month - Essential: This plan supports growing SMBs and MMBs by enhancing both inbound and outbound operations with advanced automation and customer experience features.
Key Features: SMS/MMS, Interactive Voice Response (IVR), Skill-Based Routing, Callback, Integrations + Open API
Price: $29 per user/month - Expert: Geared towards MMB and scaling businesses, the Expert plan equips teams with advanced tools to improve customer interactions, boost productivity, and drive operational efficiency.
Key Features: Power Dialer, Smart Dialer, VIP Queues, WhatsApp Inbound & Outbound Messages, Call Monitoring.
Price: $49 per user/month - Custom: For companies with complex, large-scale requirements, the Custom plan offers a fully tailored solution, allowing businesses to scale seamlessly and operate across diverse markets.
Key Features: Custom Onboarding, Unlimited Outbound Calls with Flat Rates, Enterprise-Level Security, Developer Suppor
Price: Based on selected features, team size, and other requirements.
Related articles
-
Read About Smart Dialer
-
Learn More About Power Dialer
-
Check Our AI Dialer
A Database Won’t Drive Your Revenue
Apollo helps you find the right prospects—and gives you the data you need to reach out with confidence. It’s a solid tool for building your B2B pipeline.
But here’s the catch: finding leads is only half the battle. Once you have those contacts, the real work starts—picking up the phone and making the calls.
In B2B sales, cold calling is still a major player. In fact, 82%¹ of buyers say they’re open to meetings when approached proactively, and 57% of C-level decision-makers prefer to be contacted by phone. That means your ability to call leads is key.
And that’s where Apollo falls short. While it offers a dialer in its higher-tier plans, it’s not built for high-volume calling or teams that rely heavily on voice outreach.
If you want to compete in the B2B space, you need more than just contacts—you need a modern calling system. The right features let you reach prospects faster, make smarter decisions, and create a professional experience every time you dial.
And that’s why CloudTalk is here. It gives you the edge to turn your calls into conversations that drive results. So, before you spend a fortune on contact lists, improve your communication.
Start your 14-day free trial and see why 4,000+ businesses made the switch.
The All-In-One Phone System Made for Growing Teams.
Sources:
Frequently asked questions
