Apollo Pricing & Plans: Full Guide 2025

Apollo offers a free plan so you can get a taste of the platform—but what about the paid tiers? Are they actually worth the investment?

Apollo is a prospecting platform focused on the B2B market. It delivers accurate business data for sales and marketing teams. Its extensive database is designed to power lead generation, targeted outreach, and smarter, data-driven decisions.

However, calling isn’t Apollo’s strong suit—and it shows. Its phone capabilities lag well behind industry standards, missing the essential features you might need for efficient, high-impact outreach. 

In this guide, we’ll break down Apollo’s pricing, plans, and key features—so by the end, you’ll be able to answer the big question: Is it the right investment for your business?

Key Takeaways

• Apollo offers four main plans: Free, Basic ($49/user per month), Professional ($79/user per month), and Organization ($119/user per month), with a credit-based pricing structure.

• Apollo excels in providing a robust B2B prospecting software for sales efforts, but disappoints when it comes to the phone calling system. Its dialer is only available in the higher tiers (from $79/user per month). 

• With cold calling being a major factor in the B2B sector, Apollo customers still need to rely on other solutions like CloudTalk to streamline their inbound and outbound calls.

Overview of Apollo Pricing and Plans

Apollo offers four plan tiers with different sets of features: Free, Basic, Professional, and Organization. The table below presents an objective comparison of the resources included in each plan.

Free Plan

Apollo’s Free Plan is the entry-level option for professionals and small businesses looking to explore the platform before investing in a paid plan. It offers basic features for prospecting and sales automation but comes with significant limitations, such as the lack of auto dialers.

Price: $0

Key features:

• Email Integration
• 2 Outreach Campaigns
• Chrome Extension
• Basic filters
  

Best for:

• Freelancers or early-stage startups in the validation phase
• Small teams that need to test the platform before committing to a paid plan
• Users with a very low volume of prospecting

Basic

Apollo’s Basic plan is designed for teams looking to scale their prospecting and engagement operations, offering a higher volume of credits to use the platform and more features. However, this plan also does not include auto dialers, which can hinder expansion efforts.

Price: $49 per user/month (billed annually)

Key features:

• Advanced search filters
• CRM integration
• Meeting scheduling
• 2 Outreach Campaigns
• Data and CRM enrichment
  

Best for:

• Micro businesses with a low volume of prospecting
• Lean teams that need better segmentation and lead management

Professional

Apollo’s Professional plan is designed for teams that require high scalability and automation in their sales process. With a significantly higher volume of credits and AI-powered features, this plan enhances the efficiency of prospecting and lead engagement.

Price: $119 per user/month (billed annually)

Key features:

• Unlimited Outreach Campaigns
• Advanced search filters
• Automatic dialer for U.S. calls
• Call Recording
• Reports and analytics dashboards
  

Best for:

• Mid to large-sized businesses with high-volume prospecting needs.
• Sales teams that handle frequent calls and daily email outreach, requiring a streamlined, efficient system.

Organization

This is the platform’s most advanced solution, offering customization options and the highest credit volume to enjoy the software. The Organization plan provides greater control over prospecting, enhanced security, and seamless integration with CRMs and automation tools.

Price: $119 per user/month (billed annually)

Key features:

• Unlimited Outreach Campaigns
• Automated Workflows
• International dialer
• Advanced search filters
• Call recording
  

Best for:

• Organizations with international operations
• Teams with high-volume prospecting needs

Apollo Limitations

While Apollo is a powerful tool for B2B sales and marketing, the platform has some notable drawbacks. Here’s a closer look at where Apollo falls short.

Calling Capabilities

Apollo’s calling tool is pretty bare-bones. You can make calls through campaigns with contact lists, but that’s where it ends. Basic features like 3-Way Calling, Intelligent Routing, or Ring Groups are missing. 

If your team needs reliable tools to manage calls efficiently, this might feel like a big limitation.

Integration Ecosystem

Apollo integrations don’t go beyond some big-name CRMs like Salesforce and HubSpot. Its options are not as extensive as some competitors that offer seamless connections with a broader range of tools, including advanced marketing automation platforms, chat solutions, or customer service portals.

Credit-Based Pricing Structure

One of the biggest pain points with Apollo’s pricing is its heavy reliance on credits. Almost everything you do on the platform—whether it’s uncovering a customer’s contact information or making a call—requires credits. 

Once you’ve hit your limit, you’re forced to purchase additional credits, which can significantly drive up Apollo costs.

CloudTalk Vs. Apollo: Which Is Better?

When evaluating a provider, it’s essential to compare their offerings within the market. In this case, we’ll be examining Apollo Dialer alongside CloudTalk, ensuring you have the necessary context to make an informed decision.

Short Overview of CloudTalk’s Pricing and Plan

CloudTalk offers five main plans ranging from $19 to $49 per user per month, plus a custom option for more specialized needs. Here’s a breakdown of the choices:

1. Lite: Design for early-stage startups focused on keeping costs low while scaling and companies transitioning from landline to VoIP solutions. For now, it is limited to the Americas (NAM + LATAM).
   
   Key Features: SMS/MMS, Business Hours, Personalized greetings & Music.
   
   Price: $19 per user/month
   
2. Starter: Ideal for small and micro-businesses, the Starter plan is easy to set up and provides essential features to get your call center operations up and running.
   
   Key Features: Click-to-Call, Voicemail, Call Flow Designer (CFD), Automatic Call Distribution (ACD).
   
   Price: $25 per user/month
   
3. Essential: This plan supports growing SMBs and MMBs by enhancing both inbound and outbound operations with advanced automation and customer experience features.
   
   Key Features: SMS/MMS, Interactive Voice Response (IVR), Skill-Based Routing, Callback, Integrations + Open API
   
   Price: $29 per user/month
   
4. Expert: Geared towards MMB and scaling businesses, the Expert plan equips teams with advanced tools to improve customer interactions, boost productivity, and drive operational efficiency.
   
   Key Features: Power Dialer, Smart Dialer, VIP Queues, WhatsApp Inbound & Outbound Messages, Call Monitoring.
   
   Price: $49 per user/month
   
5. Custom: For companies with complex, large-scale requirements, the Custom plan offers a fully tailored solution, allowing businesses to scale seamlessly and operate across diverse markets.
   
   Key Features: Custom Onboarding, Unlimited Outbound Calls with Flat Rates, Enterprise-Level Security, Developer Suppor
   
   Price: Based on selected features, team size, and other requirements.

Deciding between Apollo and CloudTalk? Here’s a straightforward comparison of both platforms, covering key aspects like cost, flexibility, and features to help you make the best choice for your business needs.

Major Differences

Purpose and Focus

The first key difference between these providers lies in their core purpose. While Apollo does offer a dialer tool, its main focus isn’t on calling. Instead, it’s designed as a B2B prospecting platform, helping users find clients’ information and enrich contact data.

CloudTalk, by contrast, is all about communication and productivity. As an AI-powered business-calling software, it’s designed to empower sales and customer support teams to connect with customers seamlessly. Its ultimate goal is to help companies make customer experience their greatest competitive advantage.

Feature Availability

When it comes to features, CloudTalk stands out as a feature-rich calling software, offering advanced tools to handle your inbound and outbound calls. Features like Power Dialer, Call Monitoring, and Intelligent Routing were made to enhance productivity and customer interactions. 

Apollo, as a prospecting solution, concentrates its efforts on providing tools for data extraction and contacts management. This narrow scope often leaves businesses needing to rely on additional providers to handle customer outreach and engagement, creating extra steps and added costs.

Pricing and Plans

When we talk about pricing, these solutions couldn’t be more different. CloudTalk, with its Lite Plan starting at just $19 per user/month (Americas) and Starter Plan at $25 per user/month, is built to be accessible for small businesses. Its pay-as-you-go model ensures flexibility, allowing companies to scale their plans as their needs grow without breaking the budget.

Although Apollo offers a free plan, its most useful features are only available on the higher-tier plans, which are geared toward larger companies with bigger budgets and aggressive B2B sales strategies. For instance, the US auto dialer is only included from the Professional plan, which starts at $79 per user/month.

Key Takeaways:

Consider CloudTalk if:

• Your business relies on phone communication for sales or support.
• You need tools to improve team collaboration and efficiency.
• Scalability and affordability are key priorities.
• Real-time analytics and international accessibility are important.

Consider Apollo if:

• You prioritize data-driven lead generation.
• Access to verified contact information is critical for your campaigns.
• You want insights into buyer intent and market trends.
• Your sales and marketing teams need enriched data for outreach.

Apollo’s Best Features

Here’s what users appreciate most about Google Voice:

• Prospecting Automation: Allows you to create automated email sequences, helping scale your lead outreach.

• Built-in Dialer: Available only in higher-tier plans, it enables direct calls to leads without the need for external tools.

• AI-Powered Lead Intelligence: Analyzes data to recommend the best contacts based on buying intent and engagement.

• Advanced Reporting: Only available in advanced plans, these detailed dashboards help track performance metrics and optimize sales strategies.

Apollo Pros & Cons

A Database Won’t Drive Your Revenue

Apollo helps you find the right prospects—and gives you the data you need to reach out with confidence. It’s a solid tool for building your B2B pipeline.

But here’s the catch: finding leads is only half the battle. Once you have those contacts, the real work starts—picking up the phone and making the calls.

In B2B sales, cold calling is still a major player. In fact, 82%¹ of buyers say they’re open to meetings when approached proactively, and 57% of C-level decision-makers prefer to be contacted by phone. That means your ability to call leads is key.

And that’s where Apollo falls short. While it offers a dialer in its higher-tier plans, it’s not built for high-volume calling or teams that rely heavily on voice outreach.

If you want to compete in the B2B space, you need more than just contacts—you need a modern calling system. The right features let you reach prospects faster, make smarter decisions, and create a professional experience every time you dial.

And that’s why CloudTalk is here. It gives you the edge to turn your calls into conversations that drive results. So, before you spend a fortune on contact lists, improve your communication.

Sources:

1. 23 Cold Calling Statistics