Summary

After a wave of acquisitions across Europe and Africa, cybersecurity provider Integrity360 needed to unify their global sales ops. They turned to CloudTalk to replace inconsistent calling tools and streamline team performance across regions.

The result? Pickup rates tripled, average talk time increased, and their team gained visibility they never had before. We spoke with Alan Graysmark, Head of Quality and Enablement at Integrity360, about the critical role that call quality, number reputation, and CRM integration played in the transition.

About Integrity360

Integrity360 is a leading cybersecurity specialist with teams across the UK, Ireland, South Africa, and continental Europe. The company provides managed security services, technical consulting, and threat protection for organizations of all sizes.

Guided by a Security First approach, Integrity360 empowers clients to make informed decisions about their cyber risk, helping turn cybersecurity from a blocker into a business enabler. Following a series of acquisitions, the company now operates with a truly global sales force, spanning Cape Town, London, Dublin, Benelux, Kenya, and beyond.

Problem

Spam-marked numbers and muddy call quality were slowing everything down

Before CloudTalk, Integrity360’s sales teams were using various disconnected tools and it was causing issues.

Our numbers were often getting marked as spam. We’d reset them, make a few hundred calls, and the problem would start again. It was killing productivity and hurting our credibility on first contact.
Alan Graysmark
Head of Outbound Demand Generation, Integrity360

Even worse, the call quality was so poor that Alan, who also handles quality assurance, thought their expensive headsets were broken.

There were echoes, crackles, just bad audio. At one point, we were about to replace our equipment — turns out it wasn’t the gear. It was the carrier.
Alan Graysmark
Head of Outbound Demand Generation, Integrity360

Evaluation

Choosing CloudTalk’s Seamless Salesforce integration, Real Mobile Numbers, and Analytics

When it came time to choose a new solution, the team didn’t take shortcuts. The decision went all the way to the top.

Our chairman was involved. We did proof-of-value tests with two or three vendors, but CloudTalk stood out — especially for its Salesforce integration and ability to provide local mobile numbers.
Alan Graysmark"
Head of Outbound Demand Generation, Integrity360

That mobile-first approach was critical.

With CloudTalk, we could get real mobile numbers in-region, not just landlines. It made a huge difference in deliverability and how prospects responded.
Alan Graysmark"
Head of Outbound Demand Generation, Integrity360

Integration was another make-or-break feature.

Solution

Mobile numbers, clean audio, and insights that actually drive coaching

Once implemented, the results were immediate. Teams in Cape Town, London, Dublin, France, Benelux, Kenya, and beyond were onboarded and calling through CloudTalk’s native dialer in Salesforce.

Alan’s favorite feature? The analytics.

I love the sentiment data, It tells me if our reps are following the 80/20 rule, letting the customer talk more. I can see talk time, call quality, sentiment… it makes my job in QA so much easier.
Alan Graysmark"
Head of Outbound Demand Generation, Integrity360

And with CloudTalk’s call quality improvements, reps are making better first impressions.

It’s like the person is in the room with you. That clarity matters. You only get one shot at a first call, and now ours sound world-class.
Alan Graysmark"
Head of Outbound Demand Generation, Integrity360

Results

Immediate lift in pickup rates, better talk time, and fast support when needed

In just a few weeks, Integrity360 saw real, measurable outcomes:

  • 3× increase in pickup rates for SDRs
  • Longer, more productive talk times thanks to clearer audio
  • Dramatically faster support, from 2–3 day delays to near-instant responses
We tripled our pickup rates within the first few weeks of using CloudTalk, that alone was a game-changer.
Alan Graysmark, Head of Outbound Demand Generation at Integrity 360

Even their internal workflows saw improvement.

The call launches directly from Salesforce, which saves tons of time. In sales, seconds matter.
Alan Graysmark
Head of Outbound Demand Generation, Integrity 360

Takeaway

For Integrity360, switching to CloudTalk wasn’t just about clearer calls, it was about unifying global teams, improving efficiency, and gaining actionable insight into every conversation.

With mobile numbers that actually connect, seamless Salesforce integration, and analytics that drive coaching, CloudTalk gave their sales org the visibility and control they were missing.

Looking ahead: smarter scoring, stronger partnership, and maybe more time for golf
With CloudTalk already boosting pickup rates and talk time, Alan is excited about what’s next — especially features like built-in call scoring.

Beyond features, it’s the partnership that stands out. With responsive support and ongoing innovation, CloudTalk has become more than just a vendor.