Customer story

Boosting Cold Call pickup Rates from 20% to 50%

When Velu, a UK-based consulting agency for local businesses, hit a wall with low cold call pickup rates, they went looking for a more reliable outbound platform. After switching from Aircall and Ringover to CloudTalk, they saw immediate gains: a 40–50% pickup rate, smoother workflows, and easier training for new hires. With CloudTalk powering their outreach, this lean team is building scalable sales processes from day one.

Favourite features

Click to Call

Dashboard Analytics

Call Notes

Call Tagging

Industry

Consulting/Marketing Services

Use Case

Outbound Sales & Cold Calling

Location

United Kingdom

What did Velu achieve with CloudTalk?

40-50% pickup rates (up from 20-30%)

Fewer dropped calls and lower abandonment

Faster Onboarding for New SDRs

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Challenge

Velu leaned on outbound cold calling to scale their client base—but poor call quality, frequent drops, and low pickup rates (20–30%) made growth difficult. Training new hires also became a bottleneck, as previous tools lacked the reliability and ease of use needed to scale efficiently.

Solution

Switching to CloudTalk gave Velu a clean, intuitive interface, reliable outbound performance, and features like Click to Call, Call Tags, and number rotation. With simple onboarding and seamless integrations with tools like Zapier and Monday.com, CloudTalk fit naturally into their workflows.

Results

By adopting CloudTalk, Velu quickly increased pickup rates 40-50% (almost doubling outreach effectiveness), reduced dropped calls and abandonment, improved rep training speed, and gained visibility into KPIs

Outbound Wasn’t Working…Until They Made a Switch

As Velu leaned into cold outreach to grow their consulting business, they hit a major barrier: poor performance from their calling tools.

“We were using Aircall and Ringover before, and the calls just kept dropping. The pickup rate was somewhere around 20–30%, even during ideal calling hours.”

Syon Joshi, Chief Marketing Officer at Velu

This performance bottleneck made scaling tough, especially for a team just starting to train new reps. They needed a tool that could improve pickup rates, simplify number rotation, and integrate easily with their existing stack.

A Cleaner UI, Seamless Setup, and Better Results

For Velu, the value of CloudTalk became obvious from day one. The setup was quick, the interface was intuitive, and it fit naturally into their workflow

“The interface stood out right away. It was simple to navigate, easy to train others on, and just smooth all around.”

Syon Joshi, Chief Marketing Officer at Velu

Right out of the gate, CloudTalk helped them secure a mobile UK number and manage outbound campaigns more efficiently. Velu also appreciated how well CloudTalk integrated with tools like Zapier and Monday.com, creating a seamless outreach workflow across platforms. 

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Building a Scalable Outbound Machine

Velu uses CloudTalk primarily for outbound cold calls, powered by click-to-call. Their day-to-day stack includes:

– Google Sheets for lead lists

– Monday.com for lead and project management

– Zapier for email automation

– CloudTalk for calling, call tagging, and team dashboards

Key features in play:

– Number rotation to avoid burnout

– Click to Call for rapid outbound

– Call Tags to track deal stage

– Dashboard visibility for team KPIs

We use the tag feature a lot to track where leads are in the funnel. And the dashboard helps each rep see where they’re at.

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Syon Joshi – Chief Marketing Office at Velu

Pickup Rates Up. Abandonment Rates Down.

Since switching, Velu has seen measurable improvements:

– 50% pickup rate (up from 20–30%)

– Fewer dropped calls and lower abandonment

– Faster ramp-up for new SDRs

– Improved visibility into rep performance

We were stuck at a 20–30% pickup rate with Aircall. With CloudTalk, we’ve hit 40–50%. That’s made all the difference.

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Syon Joshi – Chief Marketing Office at Velu

This improvement in outbound efficiency has been critical to their early-stage growth — helping reps stay motivated and pipelines stay full.

More Confident Scaling, Less Tool Friction

Looking ahead, Velu plans to expand their outreach beyond the UK and possibly test additional AI features, but only once human-led processes are fully in place.

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