When paid ads stopped delivering, Tillväxtbyggarna needed a new way to grow — one they could actually control. Outbound calling was the answer, but only with the right infrastructure behind it. After switching to CloudTalk, the Sweden-based construction marketing company generated 130+ qualified opportunities and achieved nearly 100% revenue growth in just six weeks. What started as an experiment became the engine the business now runs on.
About Tillväxtbyggarna
Tillväxtbyggarna is a Sweden-based marketing company helping construction businesses grow through tailored marketing systems and implementation. Founded by Joshua Niyonzima, the company specialises in making marketing accessible for construction firms — combining upfront delivery with ongoing software built to fit their typically tight margins. The team is lean, and growth depends on sharp sales processes and direct communication.
Problem
When Paid Ads Stopped Delivering
For a while, Meta ads were enough. The leads came in, the pipeline moved. But as more competitors entered the market with the same offers, the returns started to dry up.
The market became very saturated. Everybody had the same offer — it became very hard to stand out.
As costs climbed and differentiation collapsed, the team needed a channel they could own. Outbound calling was the obvious move — but making it work meant finding tooling that could actually keep up.
Evaluation
Finding a Tool That Makes Outbound Viable
Joshua tested several alternatives before landing on CloudTalk. Most fell short for the same reasons — wrong pricing model, missing features, or both.
Most of them were either too expensive, didn’t have the right features, or had hidden costs like per-minute pricing.
For a business betting on high call volumes, unpredictable costs made scaling a non-starter. CloudTalk stood out because it didn’t complicate the basics.
It’s easy to get Swedish numbers, campaigns are really easy, and there are no surprises in pricing.
Solution
Turning Cold Calling Into a Repeatable Process
With CloudTalk in place, the team built a structured outbound system covering three workflows: working through prospect lists via outbound campaigns, confirming appointments before meetings to improve show rates, and re-engaging leads through follow-ups.
Call recordings became central to how the team operates — not just as a reference, but as a training resource.
It’s really helpful to just listen to the calls and remember exactly what we talked about.
When someone handles objections really well, I can save that call and use it to train others.
Analytics gave the team a way to keep improving. By tracking call volume, pickup rate, and where conversations drop off, Joshua could refine the script and adjust delivery in real time.
We look at where we lose interest in the call and adjust the script and tonality.
Results
From Experiment to Revenue Engine in Weeks
The results came faster than expected. Within six weeks of going live with CloudTalk:
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130+ qualified sales opportunities generated
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~40 meetings booked
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100% increase in revenue
We got almost a 100% increase in revenue after switching to outbound with CloudTalk.
Beyond the immediate numbers, the team had also built a pipeline of future deals — signed agreements not yet started, with more in the works.
And that’s still with deals planned to start later — we already have signed agreements waiting.
Takeaway
For Tillväxtbyggarna, the shift to outbound wasn’t just a tactical change — it was a structural one. CloudTalk gave the team a foundation they could build a repeatable sales motion on, and the results followed quickly.
You just open CloudTalk and start dialing — that’s really what changed everything.
