TripleTen LATAM runs large-scale outbound sales across Latin America — and their previous tool was costing them conversations. Low contact rates, poor call quality, and zero visibility into team performance made consistent coaching nearly impossible. Since switching to CloudTalk, the team went from 1,500 to 2,000 meetings booked per month, increased daily call volume by 25%, and lifted their contact rate by 30% — all while cutting call review time in half.
About TripleTen LATAM
TripleTen is an online technology academy offering intensive bootcamps designed to help students transition into high-demand tech careers.
The LATAM division operates large-scale outbound sales teams, with approximately 50 SDRs across multiple teams. Marianela Santander leads one of these teams — 15 SDRs focused on engaging and converting inbound and marketing-generated leads across Latin America.
Problem
No Recordings. No Visibility. No Way to Coach.
Before CloudTalk, the team’s biggest obstacle wasn’t generating leads — it was reaching them. Their previous VoIP tool had limited local number flexibility, which hurt contact rates across a region where local presence matters.
We had a lot of problems with contactability and reaching our leads.
Making it worse: there was no way to review what happened on those calls. Managers couldn’t listen back, couldn’t spot patterns, and couldn’t coach with any objectivity.
Reviewing calls required listening to full recordings manually, which was very time-consuming.
The team had no way to course-correct. Problems repeated, and performance stayed stuck.
Evaluation
How the Search Started
The push for a new solution came from internal reporting. SDRs were flagging the same friction points repeatedly — contact rate, call quality, visibility — and managers acted on it.
The managers were aware of these problems. We did a lot of reports, and they did the research. CloudTalk was presented to us as the solution.
CloudTalk addressed both core problems directly: local number assignment to improve contactability across Latin America, and analytics and recordings that gave managers real visibility for the first time.
Solution
A Faster, Smarter Outbound Workflow
Today, CloudTalk is embedded in every part of TripleTen LATAM’s outbound motion. SDRs use it for prospecting, lead qualification, follow-ups, and SMS — while managing pipeline in their CRM in parallel.
The feature that moved the contact rate most was automatic local number assignment. By rotating numbers based on a prospect’s country, the team could reach leads more effectively across the region.
We call a lot of lists across all of Latin America. We need to switch numbers. That’s what we do.
On the coaching side, AI transcription changed how the team reviews performance — removing the need to replay full recordings and making feedback faster and more consistent.
AI-powered call transcription allows us to review conversations without listening to full recordings.
For Marianela, the analytics dashboard became a daily management tool — checked up to four times a day to track call volume, talk time, and team activity.
One of the biggest wins has been the ability to analyze team calls and identify patterns and areas for improvement.
Coaching shifted from instinct-based to fully data-driven. The result was faster feedback loops and more consistent execution across the team.
Results
More Calls, Better Conversations, Stronger Numbers
The numbers moved fast.
We have like a 30% more contact rate than we had before with this tool.
-
30% increase in contact rate — driven by local number assignment across Latin America
-
25% increase in daily call volume — from 200 to 250 calls per day
-
33% increase in monthly meetings booked — from 1,500 to 2,000
-
~50% reduction in call review time — thanks to AI transcription
-
~90% individual quota attainment — SDRs consistently hitting performance targets
For individual SDRs, the efficiency gains translated directly into stronger personal output.
On a personal level, I have been able to meet my performance metrics approximately 90% of the time, thanks to the efficiency and clarity CloudTalk provides.
The app itself reduced onboarding friction too. SDRs picked it up quickly, with no heavy training required.
The app is intuitive. We don’t need a super training about that.
Takeaway
For TripleTen LATAM, the shift wasn’t just about higher numbers — it was about moving from guesswork to a system that compounds. Better contact rates feed better conversations. Better coaching feeds better performance. And all of it is now visible, measurable, and repeatable.
We have more opportunities to contact and more opportunities to convert those leads.
