Verji is the market’s leading encrypted communication SaaS for Norway’s accounting, auditing, legal, and real estate sectors. Its old VoIP system couldn’t integrate with its CRM, which slowed every call and SMS down with manual work. After switching to CloudTalk with a native HubSpot integration, they cut operating costs, reduced repeat callers, and raised agent satisfaction — within three months.
About Verji
Verji is the market leader in Norway for the accounting, auditing, law firm, and real estate industries, which rely on it to communicate in line with GDPR and government regulations.
The name Verji comes from an Old Norse word meaning protection. That idea sits at the center of the product: secure, clear, and straightforward communication for sectors where a data breach carries real legal and financial weight.
Challenge
When a Phone System Can’t Talk to Your CRM
Under the Personal Data Act and GDPR, a business found in breach of data protection rules can face a fine worth up to 4% of its turnover. Verji’s clients, encrypted communication isn’t a preference — it’s a compliance requirement. They have to operate with tools that meet GDPR and their own internal policies.
That raised the bar for every system the company ran, including its phone software.
Manual Routines and Wasted Time
In a world of 24/7 accessibility, Verji faced the same pressure as every other business: be reachable whenever customers need you. It had adopted a VoIP system to keep up, but the system proved unsuitable.
The core problem was integration. The old phone software couldn’t connect to Verji’s CRM, which created inefficient routines for calling customers and sending SMS. Instead of fixing operational problems, the tool added to them.
Verji needed a different system — one with the integrations and automation to raise productivity and cut the time lost to manual processes and IT overhead.
Solution
One Integrated Platform Across Support and Sales
Verji’s priority was a single call center platform that could simplify day-to-day operations both inside the company and in client relationships. Because Verji works across several industries, the software had to bring every tool and channel together into one fully integrated system.
CloudTalk delivered that, with a native HubSpot integration as the backbone.
The HubSpot Integration That Tied It Together
Connecting HubSpot to CloudTalk automated Verji’s workflows and tracked the metrics that mattered. The integration runs two-way real-time synchronization, syncs SMS into HubSpot, and lets agents click to call contacts directly from HubSpot.
That connection removed the copy-paste work that the old system forced on the team, letting agents run their business processes from a single interface.
The Features Verji’s Team Relied On
A handful of CloudTalk features became part of Verji’s daily routine:
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Agent Reporting gave each agent personalized feedback based on their own data, so they could see their strengths and weaknesses and improve.
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Call Tagging let the team sort calls into categories and identify call types at a glance — and count exactly how many support, customer, or booking calls came in over any period.
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Click-to-Call removed the lengthy copy-paste process and ran every call from one interface, made possible by the HubSpot integration.
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Call Statistics put inbound and outbound volumes, unanswered calls, and voicemail counts in one place, helping Verji understand customer behavior and tailor service accordingly.
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Real-Time Dashboard gave managers up-to-date call center status in a single tab, supporting decisions made in the moment.
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Voicemail routed every inbound call to voicemail outside business hours or when agents were busy, so no call went unanswered and every team stayed on top of customer needs.
Results
Efficiency Gains Across the Whole Company
Choosing CloudTalk improved efficiency not just on the sales and support teams, but across the entire company. CloudTalk began tracking communication metrics — inbound and outbound call volume, average call abandonment rate, and average time in queue — which let Verji focus on the areas that needed work.
The HubSpot integration kept productivity high. Notes, tags, ratings, contacts, and full communication history now sync automatically between both systems, so the team always has current client information.
After just three months, CloudTalk helped Verji lower operating costs, reduce the number of repeat callers, and improve agent satisfaction. The platform became an essential part of the company, resolving issues that previous providers couldn’t.
Takeaway
For Verji, the win wasn’t a single feature — it was finally running support, sales, and client data on one connected system. CloudTalk turned a compliance-heavy, manual operation into an efficient one the whole company could build on.
