With prices ranging from around $120 to over $8,000 per year, choosing between phone systems can be daunting. A poor choice could cost you a lot of cash flow.
Despite the wide choice of business communication methods available, phone calling refuses to fade away. Sure, there are some situations when live chat works better, but telephone is still the preferred channel for more complex issues—so say 81% of service professionals.
Price is a big deal when picking a phone system for your small business—it directly impacts your budget and the value you’re getting. For businesses with tight resources, overspending can mean cutting back on other important areas like marketing or growing your team.
However, the price tag alone doesn’t tell the whole story. When assessing costs, it’s important to consider factors like scalability, available features, maintenance expenses, and installation fees. These elements significantly influence your business’s cash flow and determine whether the system will truly meet your needs in the long run.
In this article, we’ll explore the factors that play a significant role in determining phone system prices and the value each can bring to your business.
Key Takeaways
- Phone system pricing is influenced by several factors, including the type of technological infrastructure, the number of users, and the features offered. However, beyond the price, it’s crucial for small businesses to assess the value each factor brings to their operations and long-term growth.
- Cloud-based solutions often emerge as the most cost-effective option, offering advanced features like AI tools and seamless scalability at predictable monthly rates. 68% of small enterprises prefer the cloud owing to its cost advantages.
- CloudTalk stands at the forefront of cloud-based phones, offering innovative features that empower businesses to stay ahead of the curve and consistently meet the evolving needs of their customers.
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Types of Business Phone Systems & How Much They Cost
The annual cost of a small business phone system can be all over the map—ranging from around $120 to more than $8,000. With such a surprisingly wide gap, it’s easy to see how overwhelming the task of finding the best solution can be.
To choose the right provider, it’s important first to understand what’s behind this variety of prices. For phone systems, many factors come into the equation when doing the math: underlying technology, number of users, the features you need, and more.
To make the decision easier, we’ve broken down the key factors you need to understand before committing to a phone system. We’ll start by exploring the various types of phone systems available today and then unpack the main elements that influence their pricing. Finally, we’ll reveal how AI and automation can combine to propel your business to new heights.
Traditional Landline Systems
Landlines work by sending analog signals along copper wires or fiber-optic cables. This connects your handsets to the PSTN, which is the traditional landline network. When the system is installed, each handset (or just the base, if it’s a cordless phone) is plugged into your provider’s wiring via a wall jack.
A traditional landline—also known as an on-premises system– is an analog phone setup that’s connected to the Public Switched Telephone Network (PSTN). It works pretty much in the same way they did centuries ago, by converting audio into electronic signals transmitted via copper wires.
Because of their wired connections, analog phones are highly reliable. However, this comes at a price. Setting up phone lines in your office is expensive and requires a significant upfront investment in infrastructure that also demands regular maintenance by a technician.
- Installation Costs: The initial setup typically ranges from $100 to $300 per line, depending on the complexity.
- Monthly Service Fees: Businesses can expect to pay between $20 and $80 per line for ongoing service. This fee covers access to the phone network and basic services.
- Maintenance Costs: It can go from $63 to $500 per month, depending on the service agreement and any required repairs.
- Equipment Costs: If additional hardware is needed, desk phones can range from $50 to $300 each.
- Toll-Free Numbers and Long-Distance Charges: Businesses that utilize toll-free numbers or make frequent long-distance calls may incur extra charges, which can vary widely based on usage.
To use a landline, you’ll also need analog desk phones. These can cost anywhere from $50 to $400, depending on multi-line capability and features, although you can make savings by buying in bulk. The whole system will need regular maintenance, and calls through traditional carriers can be expensive. That means a potential estimated total cost of around $2400 for installation, $50-400 per desk phone, and $15-40 per month, per line running costs.
VoIP Systems
A VoIP-based phone system is a digital solution that uses VoIP (Voice over Internet Protocol) technology to enable phone calls online. By converting voice signals into digital data, it provides clear communication and advanced features.
VoIP transmits phone calls via the internet rather than traditional wires. The tech converts analog voice signals into digital “packets” for transmission, then back into analog for the recipient to understand. The only thing you need to install is software, as the solution is hosted in the cloud by your vendor.
They can be on-premises or cloud-based. With an on-premises VoIP system, your business must host hardware like servers and PBX equipment on-site. This gives you full control over the system and data but, like traditional landlines, with higher upfront and maintenance costs.
On the other hand, a cloud-based VoIP system is hosted and managed by a third-party provider. This means there’s no need for on-site hardware beyond the devices your team will use. It offers flexibility, scalability, and lower costs. Businesses that switch to a cloud-based VoIP system can save up to 75% on communication costs.
On-Premises VoIP Costs
- Initial Setup Costs: Typically range from $6,000 to $7,000 for hardware, software licenses, and installation.
- Monthly Service Fees: Generally between $10 to $30 per user for ongoing service.
- Hardware Costs: IP phones can cost between $50 to $400 each, depending on the model.
Cloud-Based VoIP Costs
- Installation Costs: Minimal to none; some providers offer free initial setup.
- Monthly Subscription Fees: Typically around $20 to $80 per user, which often includes access to a set of features.
VolP is cheaper in terms of calls, too, including international calls. That’s because they’re made online, meaning that the distance between participants makes little difference. Unlike with PSTN-based international calls which are more difficult for the infrastructure to accommodate and, therefore, more expensive.
Hosted PBX Systems
Although often used interchangeably, cloud-based VoIP and Hosted PBX systems aren’t the same. VoIP is a technology that enables voice communication over the Internet, while Hosted PBX is a specific application of this technology, combining traditional Private Branch Exchange (PBX) functionality with the flexibility of cloud-based infrastructure.
Hosted PBX allows multiple users to share a single phone system, handling several calls at once and efficiently routing them to the correct endpoints. This setup provides businesses with the structure of a traditional PBX, enhanced by the scalability and ease of cloud technology.
Modern providers, like CloudTalk, have taken Hosted PBX systems to the next level by integrating advanced features. Now, small businesses have access to tools like Smart Dialers, Real-Time Dashboards, Voicemail Drop, AI-powered features—all at an affordable price.
- Installation Costs: Generally, there are no initial setup costs.
- Monthly Service Fees: Typically range from $20 to $80 per user, depending on the features included in the plan.
- Additional Features: Optional add-ons, such as AI features, may cost an extra $10 to $20 per user per month.
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8 Key Factors in the Cost of a Small Business Phone System
Now that we’ve got a handle on the costs of the infrastructure underneath the telephone systems, it’s time to dig deeper. Let’s look beyond the hardware to see what else affects the overall price.
When weighing the plates in your budget, it’s important to think about the factors that might add to the cost but also bring real value in return. These are the things you’ll want to consider carefully to make sure you’re making the best choice for your business.
Here are eight key factors that can impact the cost of a phone system, along with the value they bring to your business.
1. Your Company Size & Setup
The size of your company—in other words, the number of people you employ—has a big impact on telephony costs, whether it’s VoIP or landline. The more people who need to use that phone line, the more expensive it will be (although there are volume discounts available, as we’ve mentioned).
The price of phone systems is heavily affected by the number of users, call volume, and office locations. Larger teams or businesses managing multiple lines will naturally have higher costs than smaller setups.
If your business has multiple locations, that will also affect the price of a landline system. You’ll have to install the necessary hardware at each branch, and whoever carries out regular maintenance will have to do so for all locations.
That’s why it’s crucial to choose a solution that scales with your business without overburdening your budget. The ideal systems meet your current needs and offer the flexibility to add users and phone numbers with no hassle as your business expands.
2. Your Hardware Requirements
The amount of hardware required impacts business phone line costs. We’ve already mentioned the physical wiring for landlines and the desk phones you’ll still need with an on-premises PBX. Every time you add a new staff member, IT will have to wire them into the system.
If you choose business mobile contracts rather than a landline setup, you’ll either need to provide new handsets or ask employees to use their own. The good news is that you can still use existing analog handsets if you switch to VoIP, you just need a special adapter. Or you could invest in dedicated IP phones.
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3. Features and Functionality
The features offered by a phone system play a relevant role in its overall cost. Most providers structure their pricing into tiers, with each tier offering a different set of features.
Every business phone system offers different functionality. Landlines include only basic features (call forwarding and transfer) while VoIP systems come with more advanced tools, such as auto transcription and smart call routing. Pricing plans will vary hugely depending on what’s included, so check carefully to make sure you’re picking the most suitable package.
Check how easy it is to upgrade to a higher plan, especially if you’re paying an annual subscription. If the system doesn’t have everything you want, you may be able to add extra features—for a fee.
The best call is to choose a provider with a well-balanced mix of features across its plans. This ensures you can develop your operations at your own pace, upgrading plans to access advanced tools like AI-powered features and automated workflows.
4. Integration With CRM and Other Tools
Integration capabilities increase the cost of a phone system but also deliver immense value. Cutting corners here could mean missing out on a powerful opportunity to streamline workflows and boost productivity.
Built-in integrations with popular CRMs like Salesforce, HubSpot, or Zendesk, allows your team to work smarter. For sales and support teams, integrations help reduce manual tasks and enable faster, more personalized customer interactions—leading to better results and a stronger ROI.
5. Support, Training, and Onboarding
The cost of a phone system goes beyond hardware and monthly fees—it’s also influenced by the quality of support, training, and onboarding services offered by the provider. These services might increase the overall price, but they can be handy for maximizing the system’s use.
Training and onboarding are extremely useful for overcoming steep learning curves and helping your team hit the ground running. Additionally, a reliable support team can save you from costly setbacks, making this extra cost worth considering.
6. International Calling Needs
If your business interacts with customers or teams across different countries, having a phone system with international capabilities is non-negotiable. These needs will impact your plan’s overall cost and call rates.
Some providers limit international features to high-tier plans or focus primarily on domestic calls. CloudTalk, however, stands out with affordable entry-level international options and crystal-clear call quality in over 160+ countries.
7. Security and Compliance
Security and compliance aren’t optional—they’re essential, especially if your business handles sensitive customer data or operates in regulated industries. Features like encrypted calls, secure data centers, and regulatory compliance are critical for protecting your business and reputation.
Investing in a secure system pays off by reducing the risk of data breaches and legal issues while building trust with customers.
8. Customizing for Unique Setups
Customizing your phone system to match your business’s unique needs can add to the price, especially if developer support is required. Whether it’s tailoring call flows or creating custom reporting dashboards, these adjustments often come with extra costs.
However, the value of customization can’t be overstated. A system designed specifically for your operations saves time, reduces errors, and ensures smoother processes across the board.
The ROI of AI in Business Phone Systems in 2025
AI isn’t just a nice-to-have anymore—it’s essential for businesses that want to stay ahead in 2025. AI-powered phone systems offer a compelling ROI by automating tasks, enhancing productivity, and providing deeper insights.
Investing in AI is about building a smarter, more agile organization for the future. So, let’s take a look at how adding these tools can help your business big time.
Automate Tasks and Boost Productivity
AI is a pro at handling the repetitive tasks that used to eat up your team’s time and energy. Features like Call Transcription, Automatic Summaries, and AI Smart Notes handle the tedious work of capturing key details from conversations and summarizing them in real time. This means agents can focus on what really matters—building meaningful connections with customers.
Enhance Agent Performance
AI tools are transforming service quality by helping agents perform at their best. Sentiment Analysis provides real-time feedback, allowing agents to adjust their approach during calls, while automated Call Recording enables teams to review and refine strategies for continuous improvement.
Improve Customer Experience
AI makes the customer experience more personal and engaging by leveraging data from past interactions. It helps agents during calls by providing real-time insights, suggesting personalized solutions, or highlighting relevant products based on customer behavior.
Empowering Smarter Decisions
AI doesn’t just improve individual interactions—it also delivers valuable insights at scale. Advanced analytics powered by AI can track patterns across thousands of calls, providing actionable data on customer behavior and overall team performance. Businesses can use AI Trending Topics to refine their strategies and even predict future customer needs.
By 2025, 85% Of Organizations Will Be “Cloud First”*
The shift to cloud-based solutions is accelerating, and by 2025, the majority of organizations are expected to adopt a “cloud-first” approach. Businesses are moving away from traditional phone systems and embracing the cloud for its flexibility, scalability, and cost savings.
What makes the cloud even more appealing is the long-term benefit. With vendors delivering regular updates and continuous innovations, businesses can keep up with the latest technology and remain relevant for their customers.
That’s why CloudTalk is a smart choice. It’s a future-proof solution designed to stay ahead of the curve, offering features and tools that anticipate and adapt to the evolving needs of its clients.
Being “cloud-first” won’t just be a trend—it will be the only choice for organizations aiming to stay competitive.
Don’t be left behind; start your journey with CloudTalk now.
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