CoachHub is a global talent development platform with over 2,500 certified coaches operating across 60 countries. As their workforce and client base expanded internationally, their existing call infrastructure couldn’t keep pace — they needed a solution that could handle global communication at scale and integrate directly with HubSpot and Zendesk. With CloudTalk, they unified 56 international numbers, connected their CRM workflows, and handled over 3,700 calls and 10,960 minutes of client conversations in just three months.
About CoachHub
CoachHub is a leading global talent development platform that helps organizations build personalized, scalable coaching programs for their entire workforce — regardless of department or seniority level.
Their network spans more than 2,500 certified business coaches in 60 countries across six continents, with coaching sessions available in over 50 languages. The mission: a personal coach for every employee.
Problem
A Global Operation Running on Infrastructure That Wasn’t Built for It
Serving clients and coaches across continents meant CoachHub’s support, sales, finance, and HR teams were constantly communicating across borders. Their previous provider couldn’t support that scale.
They needed global phone coverage without unnecessary international fees. They needed each agent to have their own dedicated number — so clients always knew who they were speaking with. And they needed all of it to integrate cleanly with the CRM tools already at the center of their operations: HubSpot and Zendesk.
The old setup made none of that easy. Managing calls across regions was fragmented, and the lack of CRM integration meant agents wasted time on administrative tasks instead of focusing on clients.
Solution
One Platform for Every Team
CoachHub deployed CloudTalk across their support, sales, finance, and HR teams — giving each agent a dedicated number and routing all client communication through a single, integrated system.
The HubSpot and Zendesk integrations were central to the setup. With call activity flowing directly into their CRM, agents no longer needed to context-switch between tools. Client history was visible at the point of contact.
Four features became part of daily workflow across the company.
Voicemail ensured no inbound call went unanswered — even outside business hours or when agents were tied up. Callers could leave a message and receive a callback, keeping every client touchpoint intact.
Conference calls gave distributed teams a way to collaborate across time zones. Managers, agents, and clients could be brought together quickly — and calls could be recorded for later review when needed.
Emotion analytics gave supervisors a new layer of insight into client conversations — identifying tone patterns and giving team leads data to improve how agents communicate.
The mobile app kept CoachHub’s salesforce of more than 100 people connected with clients and prospects wherever they were, on both iOS and Android.
Results
3,700+ Calls. 10,960+ Minutes. Three Months.
In their first three months on CloudTalk, CoachHub’s teams handled 3,700 inbound and outbound client calls — spending 3,680+ minutes on inbound conversations and 7,280+ minutes on outbound.
Fifty-six international numbers ran through a single platform. Agents had dedicated lines. International calls carried no unnecessary additional fees.
The result was a communications infrastructure that could finally keep pace with CoachHub’s global ambition — letting every team work efficiently across regions without being slowed down by the tools underneath them.
