More about Santiago
I’m an SEO copywriter and content editor with more than five years of experience turning complex SaaS and B2B topics into clear and actionable content that performs. At CloudTalk I focus on long-form blogs, landing pages, and solution guides covering VoIP, call center software, integrations, and AI-powered communication tools. My writing is designed to help sales and support leaders understand how technology solves real problems in their day-to-day work.
Before moving into B2B SaaS I worked as a freelance copywriter and SEO specialist, producing optimized content for clients across industries such as technology, eCommerce, HR, and digital services. Earlier in my career I also spent two years in customer service where I developed first-hand insight into the challenges of customer communication. That experience still shapes my approach today, keeping my content grounded in practical value rather than jargon.
I rely on a toolkit that includes Ahrefs, Google Analytics, Google Search Console, and WordPress to ensure every piece I create is both data-driven and strategically aligned with growth objectives. Over the years I have also honed strong editing and proofreading skills, ensuring content consistently meets high editorial and SEO standards while maintaining clarity and consistency.
My focus now is on writing content that bridges the gap between technical complexity and business impact. Whether the subject is AI voice agents, call routing systems, or productivity workflows, my goal is always the same. Simplify what is complex, highlight what matters, and provide readers with knowledge they can act on immediately.
