8 Best Sales Intelligence Software Tools in 2024
By Veronika Bucko
| 22. June 2024 |
By V. BuckoVeronika Bucko
| 22 Jun 2024 |
    By V. BuckoVeronika Bucko
    | 22 Jun 2024

    Top 8 Sales Intelligence Software Tools Compared in 2024

    69% of companies with a full sales intelligence system increase their revenue.

    Why? Because sales intelligence software helps automate tasks like collecting data and tracking potential customers.

    But as the market grows (it is expected to hit 8.25 billion by 2033), so does the competition, making it difficult to choose the right option.

    That’s why our article breaks down how to use these tools effectively and lists the top 10 software, making it easier for you to choose the best option and reap the benefits. Plus, we’ve included insights from experts in the field and those who use sales intelligence tools.

    Key takeaways:

    • Sales intelligence software tools streamline sales processes, automating tasks and organizing data. This allows sales reps to dedicate more time to close deals.
    • These tools use advanced algorithms and data analysis to identify high-quality leads and provide valuable insights for making informed decisions. Sales teams can then determine which tasks to prioritize and tailor their approach to prospects.
    • Integration with CRM systems and customization options are crucial factors to consider when choosing a sales intelligence software tool. Seamless integration ensures smooth workflows, while customization allows businesses to adapt the tool to their specific needs and maximize its effectiveness. For instance, integrating CloudTalk’s outbound sales capabilities can significantly enhance your sales team’s efficiency and customer engagement strategies.

    Why Do You Need Sales Intelligence Software Tools?

    Sales intelligence software tools are essential for modern sales teams to effectively prospect, engage with leads, and close deals faster.

    Here are 5 reasons why you should jump on board:

    • Get more time to close deals: If you automate manual tasks like organizing data with sales intelligence software tools you can gain up to 2 hours a day, allowing you to concentrate on sales efforts.
    • Boost your lead game: They provide detailed insights into potential leads, including their demographics, behavior, and preferences. This allows sales teams to prioritize and target the most promising prospects effectively, resulting in higher conversion rates and increased sales opportunities.
    • Make smarter decisions: They provide comprehensive data analysis, predictive insights, competitor analysis, and real-time updates. This way, you can stay ahead in the market and drive better results.
    • Keep your customers happy: These tools give us the lowdown on what our customers want and need. Armed with this info, we can give them top-notch service and keep them smiling.

    How to Use Sales Intelligence Software?

    Sales intelligence software tools offer many features and possibilities, which can be overwhelming. Here are 4 key tips to make the most of them:

    • Identify ideal customers: Use the software’s advanced search and filtering capabilities to create targeted lists of potential customers that align with your ideal customer profile. Look for companies within your target industries, locations, and income brackets.
    • Personalize outreach: Utilize detailed company and contact data to create personalized sales emails, calls, and messages. By referencing specific details about the prospect’s business, you’ll make a memorable impression and stand out from competitors.
    • Analyze performance: Keep a close eye on key sales metrics such as success rates, average contract sizes, and sales funnel velocity. Use interactive dashboards to spot trends and pinpoint areas for improvement within your sales process.
    • Integrate with your CRM: Most sales intelligence tools seamlessly integrate with popular CRM systems like Salesforce, HubSpot, and Pipedrive. This integration allows you to access data directly within your existing workflows, streamlining your processes effortlessly.

    Top 8 Sales Intelligence Software for 2024

    Now that you know why sales intelligence software tools are important and how to make the most of them, it’s time to discover the top 10 options available, so you can choose the one that best suits your business needs. 

    To provide deeper insights, we’ve invited leading experts in sales intelligence software tools to contribute to this article. They will share firsthand knowledge of the benefits of these tools and discuss the challenges they address.

    #1 Book Your Data

    What is its core functionality?

    Bookyourdata is designed to streamline the process of finding accurate contact information for sales and marketing teams. The core functionality includes real-time email verification and the ability to verify catch-all email addresses, significantly reducing the number of unknown or risky contacts. This ensures that users can maximize their outreach efforts with reliable data, ultimately enhancing their lead generation and sales processes.

    Which feature do the customer love the most, and why?

    Customers particularly love the real-time email verification feature, which comes with a 97% accuracy guarantee. The accuracy and reliability of this feature provide users with confidence in their contact data, which is crucial for successful email campaigns and sales efforts.

    What user challenges does the tool effectively overcome?

    Bookyourdata effectively addresses several user challenges, including:

    1. Finding More Contacts: By verifying catch-all email addresses, users can access a larger pool of potential contacts.
    2. Job Title Classification: The platform has tagged 250,000 unique job titles globally, helping users to easily identify and categorize job titles across different languages and variations. This eliminates the need for users to manually decipher job title equivalents, saving time and reducing errors.

    What are the pricing options?

    Bookyourdata offers a flexible, pay-as-you-go pricing model starting at $99 for 250 credits. Users can purchase as many credits as needed without being locked into subscription fees.

    #2 Cognism

    What is its core functionality?

    Cognism provides unrestricted access to person and company-level data, including phone-verified mobile numbers that reduce dialling time for sales reps. With international data coverage, Cognism’s customers are able to prospect effectively across EMEA, NAM and APAC.

    Cognism also boasts easy platform setup and integrations with a host of popular tools, including Salesforce, HubSpot, Salesloft and more.

    Which feature do the customer love the most, and why?

    Customers particularly love the Chrome Extension because it allows them to prospect for leads directly while browsing LinkedIn. With this extension, users can click on any LinkedIn profile or corporate website to access contact data such as business email addresses, phone numbers, company size, location, and technologies used. Additionally, users can export this data directly to their CRM, enhancing efficiency and streamlining the prospecting process.

    What user challenges does the tool effectively overcome?

    Cognism addresses several critical user challenges:

    1. Inconsistent Data Quality: Users benefit from international data coverage, ensuring strong data quality across various geographical areas.
    2. Generic Data: Cognism provides accurate, compliant B2B data, including verified direct dial numbers and validated emails, eliminating the reliance on generic info.
    3. Data Retrieval and Export: Users can retrieve and export large data sets effortlessly, integrating vital account and contact data with their preferred tools and CRM systems.

    What are the pricing options?

    Cognism tailors its pricing packages according to each customer’s individual needs and unique workflows.

    #3 Dealfront

    What is its core functionality?

    Dealfront‘s sales intelligence platform is designed to simplify prospecting, allowing sales teams to focus on winning and growing accounts. It provides compliant B2B company and contact data, ensuring you can contact the right companies at the right time, eliminating guesswork. The platform offers valuable insights such as financial trends, team changes, and website activity, helping you resonate with your target audience.

    Which feature do the customer love the most, and why?

    Customers particularly appreciate the intent signals feature, which gives them a significant competitive edge in dynamic markets. Timing is crucial in sales, and these signals, which include sales triggers and website activity markers, provide hooks for outreach to new prospects or existing customers. Intent signals empower customers to conduct smarter outreach. Additionally, the unique website search feature allows customers to find opportunities based on specific terms mentioned on the webpages of their ideal customer profiles, enhancing their prospecting efficiency.

    What user challenges does the tool effectively overcome?

    Dealfront’s sales intelligence tools address several user challenges:

    1. Refining Prospecting Efforts: The platform provides precise data, applications, and insights to identify and win over the right new prospects efficiently.
    2. Saving Time: By streamlining the pipeline creation process and enriching it with buyer intent data, Dealfront saves users valuable time.
    3. Compliance: The platform ensures users can stay compliant while refining their prospecting efforts, providing peace of mind alongside enhanced efficiency.

    What are the pricing options?

    Dealfront offers two distinct solutions that can be seamlessly integrated: Sales Intelligence and Web Visitors Identification. The Sales Intelligence solution is purchased based on the desired geo packs, tailored to the countries from which you seek data. The pricing for the Web Visitors Identification solution is determined by the number of companies identified on the user’s website each month.

    #4 Enthu.AI

    What is its core functionality?

    Enthu.AI  is a call monitoring software software that offers call quality assurance across 100% of your customer conversations  encompassing speech-to-text conversion, gen AI call summaries, and identification of top moments or ideas that might have been missed. 

    It helps you identify top coaching opportunities for your sales agents. The software is configurable to the needs of a sales team and the types of conversations they make with their customers.

    Which feature do the customer love the most, and why?

    Customers love the ability to evaluate sales conversations without listening to every single minute, saving time and human effort. We offer both automatic and manual scorecards, along with metrics tracking agent performance over time, empowers teams to quantify progress effectively.

    What user challenges does the tool effectively overcome?

    Enthu.AI effectively addresses several user challenges:

    1. Better quality assurance outcomes: Enables call center quality teams to create custom QA hypotheses (e.g competitor mentions, usage of slang, sales objections etc.) and filter out calls that satisfy a specific criteria.
    2. Faster call quality in lesser time: Call center quality analysts can monitor a 30 minute call in just a few seconds. Enthu takes the load off them and enables 3X call QA volume in half the time, thus directly improving your agent to quality analyst ratio.
    3. Enhanced feedback management: You can create 100% customizable feedback forms, tagged to teams and agents. Quality analysts can mark their feedback within Enthu.AI and directly share the notes with respective

    What are the pricing options?

    It offers three plans: 

    1. Getting started : Free trial (For teams upto 3 voice agents)

    2. Growth : $79 / agent / month (For teams upto 20 voice agents)

    3. Enterprise : Custom (for larger teams)

    #5 LeadSquared

    What is its core functionality?

    LeadSquared is a Customer Relationship Management (CRM) and marketing automation platform that is created to help businesses manage leads, automate marketing processes, and increase sales.

    LeadSquared enables businesses to capture leads from different sources, such as websites, social media, landing pages, emails, and phone calls. In addition to capturing leads, LeadSquared makes it easier for companies to automate follow-ups, track and manage sales activities, and optimize the sales funnel. Sales teams can use the insights it offers into lead behaviour and engagement to help them prioritize their efforts.

    Which feature do the customer love the most, and why?

    Customers particularly love the sales follow-up feature on the mobile and web versions. LeadSquared automates sales follow-ups through customizable workflows and triggers based on engagement and behaviour from leads.

    Automation like this makes sure that leads get timely and accurate follow up messages, which is essential for maintaining a consistent relationship with the customers and effectively guiding prospects through the sales funnel.  

    What user challenges does the tool effectively overcome?

    LeadSquared addresses several key user challenges:

    1. User friendly interface: User-friendly interface: The sales and marketing teams can quickly adopt the platform because of its customizable dashboards, user-friendly design, and simple workflows.  
    2. Sales Process Optimisation: It automates sales tasks such as scheduling, pipeline management, and follow ups, making it easier for the sales team to keep track of and prioritize leads.
    3. Customer support and assistance: With LeadSquared, customers get responsive customer support, training resources, and thorough documentation. 

    What are the pricing options?

    Contact LeadSquared for pricing details.

    #6 Meltwater

    What is its core functionality?

    Owler Max, the Meltwater sales intelligence solution, is designed to gather data and provide real-time alerts on significant events such as acquisitions and funding rounds. This helps sales teams personalize their outreach efforts. The tool enables teams to research and track target companies, identify trends and market shifts, and save considerable research time with customizable dashboards and advanced search features.

    Which feature do the customer love the most, and why?

    Customers particularly appreciate Owler’s curated notification emails, which keep them ahead of the curve. These notifications deliver insights relevant to their business goals directly to their inbox or CRM, making it easy to stay informed and act on critical information.

    What user challenges does the tool effectively overcome?

    Owler Max effectively addresses several user challenges:

    1. Time-Consuming Research: The platform consolidates competitive intelligence and sales intelligence data, saving users from spending hours scouring the web for relevant information.
    2. Personalized Outreach: By providing real-time alerts and insights, Owler Max helps users personalize their sales outreach, making it more effective and targeted.
    3. Trend Identification: Users can quickly identify trends and market shifts, allowing them to stay proactive and strategic in their sales efforts.

    What are the pricing options?

    Meltwater offers custom pricing for Owler Max. This tailored approach ensures that each customer receives a pricing plan that fits their specific needs and usage patterns.

    #7 Reply.io

    What is its core functionality?

    Reply.io is an AI-powered sales automation platform designed to help businesses find targeted prospects, engage them through personalized, multichannel outreach, and close more deals. The main problem it solves is enabling businesses to effectively engage prospects throughout their buyer journey and convert them into customers.

    Which feature do the customer love the most, and why?

    Customers particularly love the built-in AI Sales Assistant. This feature generates hyper-personalized emails at scale based on unique data points and behaviors of prospects. It also creates tailored multichannel sequences and touchpoints, and even handles responses on behalf of users. This level of automation and personalization is highly valued for its ability to enhance engagement and efficiency.

    What user challenges does your tool effectively overcome?

    Reply.io addresses several key challenges for sales teams:

    1. Scaling Engagement Efforts: It allows sales teams to scale their engagement efforts without compromising on personalization or data intelligence for each prospect.
    2. Maintaining Personalization: The AI-driven capabilities ensure each prospect receives personalized communication, enhancing the likelihood of conversion.
    3. Efficient Prospecting: The platform streamlines the process of finding and engaging targeted prospects, saving time and improving effectiveness.

    What are the pricing options?

    Reply.io offers a variety of pricing plans to suit different business needs:

    1. Starter Plan: $49 per user/month
    2. Professional Plan: $89 per user/month
    3. Ultimate Plan: $139 per user/month
    4. Custom Agency Plan: Starting at $166 per month, tailored for sales and lead generation agencies.

    #8 Skylead

    What is its core functionality?

    Skylead is a comprehensive cloud-based LinkedIn automation tool and cold email software designed for founders, sales, marketing, and recruiting specialists, or anyone engaged in outreach as part of their daily work. Skylead automates each step and optimizes the outreach process based on lead behavior. Additionally, users can add unlimited email accounts at no extra cost, enabling automatic email rotation to protect their domain and bypass email limits.

    Which feature do the customer love the most, and why?

    Customers particularly love the Smart Sequence feature because it enables them to combine various actions and conditions into a single outreach flow. They also appreciate the saved templates, which allow them to reuse successful Smart Sequences across multiple accounts without having to recreate campaigns. Another favored feature is the Smart Inbox, along with its labeling functionality, which centralizes message management and response, saving significant time.

    What user challenges does your tool effectively overcome?

    Skylead addresses several key user challenges:

    1. Time-Consuming Outreach Tasks: By automating LinkedIn and email outreach tasks, Skylead saves users over 11 hours of work per week.
    2. Efficient Lead Engagement: The Smart Sequence and email rotation features enhance lead engagement and ensure outreach is optimized based on lead behavior.
    3. Centralized Communication: The Smart Inbox feature consolidates all messages in one place, making it easier to manage and respond to leads.
    4. Campaign Management: Features like labeling, reporting, and personalization tools help users manage and optimize their outreach campaigns more effectively.

    What are the pricing options?

    Skylead has an all-in-one plan that costs $100 per seat. Anyone interested in trying out our software can always start a 7-day free trial and schedule an onboarding call with our Customer Support team.

    More Insights About Sales Intelligence: Efficiency and Challenges

    In this section, more experts share their valuable insights on how these tools revolutionize sales strategies, boost efficiency, and tackle challenges.

    It plays a crucial role in sales strategies.

    Julia Kartashyan, Sales Manager at Uteach, an online teaching platform, is a big fan of Sales Intelligence. She believes that it provides valuable insights that greatly improve sales performance. 

    Julia thinks Sales Intelligence empowers salespeople with the data they need to sell more effectively and efficiently.

    Here’s what she sees as the most valuable benefits and the challenges of using these tools:


    • Lead scoring and prioritization: Evaluate and rank potential leads to focus on the most promising prospects and avoid spending time on unsuitable leads.
    • Personalization is crucial because it makes customers feel valued and understood, increasing their engagement and loyalty.
    • Sales Forecasting: It is essential in the sales process as it helps businesses predict future sales, allowing for better planning and resource allocation.


    • Data quality at first: Ensuring that data from various sources is accurate, up-to-date, and properly integrated can be complex and time-consuming.
    • Cost Associated with Implementation and Maintenance: The cost associated with implementing and maintaining these tools can be substantial, especially for small businesses.

    Getting timely and accurate sales intelligence is absolutely critical for businesses with larger volumes because it helps make smarter decisions.

    Erkki Muuga, founder at Influno, an intent-based email outreach software,  highlights the significance of timely and accurate sales intelligence for businesses. It enables smarter decision-making for both daily operations and strategic planning, especially beneficial for larger-volume businesses.

    According to him, here are both the pros and challenges.


    • Detailed insights into outbound sales campaigns, facilitating tailored messaging and approach.
    • Enhanced understanding of customer behavior and preferences, leading to increased sales effectiveness.


    • High initial costs and ongoing subscription fees, especially burdensome for smaller businesses.
    • Extensive training needed to ensure effective utilization by staff.
    • Potential integration issues with existing systems.
    • Data privacy concerns demanding robust security measures.

    Sales Intelligence is all about making sales more predictable by using technology.

    Mariana Oliveira, Marketing Manager at MeetGeek, an AI meeting assistant, describes how Sales Intelligence uses technology to analyze the sales process, making sales more predictable. It helps teams find and engage leads effectively, boosting efficiency and aiding smarter decision-making.

    Let’s see what she thinks about the pros and challenges:


    • Lead gen and prospecting: Using intent data and triggers to identify and prioritize high-quality leads with tailored outreach.
    • Coaching/performance analysis: Analyzing sales interactions and outcomes to continuously improve strategies and techniques, especially during discovery and demo calls.


    • Possible lack of personal style and human touch in sales interactions.
    • Over-reliance on technology may lead to less intuitive decision-making and creativity in sales strategies.

    Informed decisions that lead to closed deals won’t come from anywhere. That’s the point when sales intelligence comes into play.

    According to Andriy Zapisotskyi, Founder & CEO at GrowthMate, a relationship-based link-building agency that helps B2B brands, “Informed decisions that lead to closed deals won’t come from anywhere. That’s the point when sales intelligence comes into play. 

    Definitely a new level for sales outreach and a thing that helps to close sales faster! Discover it, use it, rock it!”


    “Targeting everyone? No way.“

    Sales Intelligence makes lead qualification and personalized outreach efficient

    Now, salespeople can rely on prospects’ data like engagement history, firmographics, and behavioral data to spend their time on high-quality leads. Combining it with detailed insights into prospects’ needs, pain points, and behavior enables sales teams to tailor their outreach efforts more effectively.”


    “While Sales Intelligence tools are powerful, they rely heavily on data. It’s important to ensure the data is up-to-date, accurate, and complete to avoid misleading insights. 

    And remember that the use of extensive data on prospects raises privacy and ethical concerns, especially with increasingly stringent data protection regulations (like GDPR). Don’t spam – act naturally but on the scale.” 

    Sales intelligence can significantly enhance sales effectiveness by providing valuable insights and data-driven strategies for engaging with prospects and customers.

    Vrushabh Thummar, SEO Manager at Leosys Infotech, a global IT solution provider company , emphasizes the benefits of lead qualification automation and optimizing communication:


    • Lead qualification automation: Implementing automated lead qualification processes can save a significant amount of time for sales teams. By using lead scoring algorithms based on demographic data, online behavior, and engagement metrics, sales reps can focus their efforts on leads that are more likely to convert, rather than spending time on unqualified prospects.
    • Streamlined communication tools: Using efficient communication tools like CRM (customer relationship management) systems or sales enablement platforms can help sales teams stay organized and communicate effectively with leads and customers. These tools centralize communication channels, provide real-time updates on customer interactions, and enable collaboration between team members, ultimately reducing time spent on administrative tasks and improving overall efficiency.


    He also highlights data privacy concerns, integration complexities with existing systems, and the need for training to maximize their effectiveness.

    Sales intelligence is a game-changer for businesses, driving higher conversions.

    According to Anna Zubkova, Outreach Manager at Sender.Net, with data-driven insights, sales teams can better understand customer behaviors, preferences, and pain points, which leads to more personalized interactions. 

    This targeted approach increases the chances of closing deals and builds stronger customer relationships. Using sales intelligence tools strategically can significantly boost productivity and drive revenue growth.


    • It can significantly improve lead generation and qualification by identifying high-potential prospects and scoring leads based on their likelihood to convert. This allows sales teams to prioritize their efforts on the most promising opportunities. 
    • Another key area is customer relationship management. Sales Intelligence tools provide detailed insights into customer interactions and purchasing history, which helps sales reps tailor their pitches and follow-ups accordingly.


    Anna Zubkova agrees that one potential challenge with Sales Intelligence tools is the initial learning curve and integration with existing systems. Sales teams may need time to use these tools effectively, which could temporarily disrupt workflows. 

    “In addition, there’s a risk of relying on poor-quality data, leading to misguided strategies. However, with proper implementation and management, the benefits of sales intelligence tools can far outweigh the drawbacks.”


    In conclusion, sales intelligence software tools are vital for modern sales teams, offering benefits like time-saving automation, targeted lead insights, data-driven decision-making, and enhanced customer satisfaction. 

    When comparing sales intelligence software tools, it’s crucial to consider factors like functionality, ease of use, integration capabilities, and pricing. These aspects determine how effectively the tool will streamline processes, adapt to existing workflows, and ultimately impact the bottom line.

    This way, you can ensure that you invest in a solution that aligns with your specific needs and maximizes ROI.

    While these tools offer immense potential, challenges such as data quality, integration complexities, and privacy concerns must be navigated. However, when effectively utilized, sales intelligence tools can revolutionize sales strategies, boost efficiency, and drive higher conversions, ultimately leading to business growth and success.


    What is sales intelligence software?

    Sales intelligence software are tools and platforms that help businesses gather, analyze, and use data to improve their sales strategies. 

    They give insights into customer behavior, preferences, and interactions, allowing companies to customize their sales approaches effectively. These tools assist in finding leads, tracking customer journeys, and understanding market trends to make better decisions and engage customers.

    How does sales intelligence software improve sales performance?

    Sales intelligence software improves sales performance by:

    Data Analysis: Gathering and analyzing data from multiple sources to understand customer behavior and market trends.

    Lead Prioritization: Identifying and prioritizing high-quality leads, optimizing sales efforts.

    Precise Segmentation: Allowing audience segmentation and personalized messaging to improve relevance.

    Competitive Insights: Providing insights on competitors to enhance product or service positioning.

    Who can benefit from using sales intelligence software?

    Sales intelligence software offers benefits to various stakeholders:
    Sales Representatives: To gain insights on leads to prioritize efforts and personalize pitches.
    Sales Managers: To track team performance, identify trends, and provide targeted coaching.
    Marketing Teams: To understand customer needs for targeted campaigns and higher ROI.
    Business Development Professionals: To identify opportunities and develop growth strategies.
    Customer Success Teams: To spot upsell opportunities, prevent churn, and boost satisfaction.
    Executives and Decision-makers: To access actionable insights for informed decisions on sales performance and strategic planning.
    Small Business Owners: To streamline sales, identify growth opportunities, and compete effectively.

    What are the key features to look for in sales intelligence software?

    Key features to seek in sales intelligence software include:
    Data Collection and Analysis: Collects data from various channels to enrich customer data, including sales communications, social media, and corporate websites.
    Lead Scoring: Utilizes AI to assess buyer intent and score leads based on demographic, website interaction, product usage, and customer engagement data, prioritizing ideal customer profiles.
    Reporting: Offers robust reporting on key metrics like conversion rates, sales cycle duration, and customer satisfaction, providing insights into sales performance through data on call duration, missed calls, ad-generated calls, keywords, and more.
    Integration with CRM Systems: Seamlessly integrates with existing CRM systems to unify sales data, reducing manual data entry and providing a complete view of each customer.
    Predictive Analytics: Utilizes AI and machine learning to identify trends, opportunities, and results from customer interactions, enabling tailored sales approaches to meet customer needs effectively.

    What is the difference between CRM and sales intelligence?

    The difference between CRM (Customer Relationship Management) and sales intelligence lies in their focus and functionality. 

    CRM software centralizes customer data, facilitating efficient management of interactions and activities. It supports sales, marketing, and customer support by tracking customer details and interactions.

    On the other hand, sales intelligence tools, analyze data to extract insights and trends, aiding sales teams in making informed decisions. These tools empower sales and marketing efforts by identifying high-value accounts and leads through data analysis and visualization.