Written by Natalie Asmussen16 Feb 2026

10 Best Sales Enablement Software for 2026 (Ranked by ROI & Ease of Use)

Looking for the best sales enablement software? We’ve ranked the top 10 platforms for 2026 based on their ability to centralize content, automate training, and integrate natively with your CRM.

Quick Comparison: The 10 Best Sales Enablement Platforms for 2026

Choosing the right sales enablement software depends on your team’s maturity and tech stack. Here is our expert shortlist based on ROI, ease of use, and integration depth.

Make Sales Enablement Work

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For nearly 10 years, we’ve been helping more than 30,000 professionals with our solutions. Along the way, we’ve worked closely with experts across customer support, sales, and operations—listening to their challenges and following market trends.

To support better software decisions, we’ve reviewed over 200 software tools across industries. In the process, we’ve analyzed 5,500+ verified customer reviews from platforms like G2, Gartner, Capterra, and TrustRadius, plus real discussions on Reddit and Quora.

In the last year alone, we published over 1,000 articles—each one written by humans for humans, with care and a deep understanding of our customers’ needs. The reviews are based on trustworthy data, with one clear goal: to provide reliable insights and answers for you.

Sales Enablement Platforms Overview: 10 Best Tools Compared

PlatformKey FeaturesBest ForG2 Rating
CloudTalkAI voice agents, call recording & analytics, CRM & helpdesk integrations, automated dialersSMB sales teams and customer-facing teams that need real-time enablement inside calls4.4 / 5
Salesforce Sales CloudFull CRM + sales automation, content management, workflow integrationsLarge enterprises that need a comprehensive, scalable system4.4 / 5
HubSpot Sales HubSeamless sales & marketing integration, pipeline & deal tracking, engagement toolsSmall-to-mid-sized teams looking for an all-in-one sales enablement platform4.4 / 5
HighspotContent management, playbooks & guided selling, content analyticsMid-market to enterprise teams focused on content strategy & alignment4.7 / 5
SeismicPersonalized content delivery, analytics, plus training supportCompanies with large content libraries & complex buyer cycles4.6 / 5
ShowpadBlended content & training, buyer engagement, playbooks, guided sellingSales teams needing unified content + training + buyer interaction4.6 / 5
MindtickleOnboarding, sales readiness, coaching & training modulesOrganizations emphasizing continuous learning & rep development4.6 / 5
AllegoVideo coaching & peer learning, content sharing, just-in-time enablementTeams wanting real-time learning + collaboration~ 4.5 / 5
SalesLoftSales engagement flows, automation, analytics, CRM integrationSDR / outreach-heavy teams who need automation + tracking~ 4.5 / 5
Gong.ioConversation intelligence, coaching insights, call analyticsTeams focused on improving live conversations + rep performance~ 4.7 / 5

10 Best Sales Enablement Tools & Platforms for 2026

We’ve rounded up the top sales enablement software of 2026. This list covers a mix of platforms—from content management to conversation intelligence—so you can find the best sales enablement solution for your team.

1. CloudTalk

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Best for:

SMB sales teams that can’t afford lost time—CloudTalk delivers real-time call guidance, CRM sync, and automation so reps stay focused on selling, not searching

What it is:

CloudTalk is a calling and B2B sales enablement company that equips sales teams with AI-powered calling, analytics, and CRM integrations.

Key Features:

CloudTalk

Pros and Cons of CloudTalk Sales Enablement Platform
ProsCons
Real-time coaching during live conversationsFocused on voice workflows (not a content library)
Easy CRM integrationsLimited offline functionality: CloudTalk relies heavily on a stable internet connection.
Easy-to-use platform allows for quick adoption without a steep learning curve.

Pricing: CloudTalk offers four pricing plans, each with its own set of features:

G2 Rating: 4.4 / 5.0

Give Your Sales Team Back Their Time

2. Highspot

Why it wins: Highspot is the “intelligent” choice for large teams. Its Nexus AI doesn’t just store content; it acts as a co-pilot, automatically building “Digital Sales Rooms” based on your CRM notes so you don’t have to.

  • Pros: Best-in-class search; unified experience for training and content; deep analytics.
  • Cons: Very high admin requirement; implementation can take months for global rollouts.
  • Pricing: Custom quotes only. Market benchmarks for 2026 suggest $45–$75 per user/month plus setup fees.
  • G2 Rating: 4.7 / 5.0
  • Best For: Enterprise organizations with massive content libraries and complex sales playbooks.

Highspot

Pros and Cons of Highspot Sales Enablement Platform
ProsCons
Powerful content search & organizationSteep learning curve for new users
Strong guided selling playbooksPremium pricing may exclude SMBs
Detailed analytics & reportingComplex implementation
Intuitive user interfaceRequires ongoing admin effort
Nexus™ AI Agent: Automates content governance and builds Digital Sales Rooms.Admin Overhead: Requires significant time to manage complex permission sets.

3. Seismic

Why it wins: It is the undisputed king of content automation. With its “LiveDocs” feature, a rep can generate a 20-page, data-backed proposal that is 100% brand-compliant in under 60 seconds.

  • Pros: Unmatched document personalization; built for global scale and multi-language support.
  • Cons: The UI can feel fragmented due to acquisitions; steepest learning curve on this list.
  • Pricing: Custom enterprise pricing. Negotiated rates typically fall between $50–$85 per user/month.
  • G2 Rating: 4.6 / 5.0
  • Best For: Large companies in regulated industries (Finance, Health) that need strict brand governance.

Seismic

Pros and Cons of Seismic Sales Enablement Platform
ProsCons
Best-in-class personalizationExpensive for SMBs
Enterprise-level integrationsRequires significant setup time
Robust analyticsOverwhelming feature set for smaller teams
Strong training & enablementLimited flexibility in UI

4. Showpad

Why it wins: It excels at “Visual Selling.” It allows marketing to create immersive “Showrooms” so sales reps don’t just send PDFs, but interactive experiences.

  • Pricing: * Essential: ~$35 – $45 per user/month (Content only).
  • Plus/Ultimate: ~$60+ per user/month (Includes Coaching & Analytics).
  • Best For: Marketing teams who want to see exactly which page of a slide deck a prospect spent time on.
  • G2 Rating: 4.6 / 5.0

Showpad

Pros and Cons of Showpad Sales Enablement Platform
ProsCons
Combines content & trainingReporting can feel limited
Buyer engagement featuresNot ideal for smaller teams
User-friendly designCustomization is limited
Good CRM integrationsRequires investment in change management

5. Mindtickle

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Why it wins: If your GSC query is “shortening time to first-call readiness,” this is the answer. It uses gamification and AI-roleplay to ensure reps are actually ready before they talk to a customer.

  • Pricing: Custom quotes only. Market benchmarks for 2026 suggest $40 – $60 per user/month, often with a platform fee for smaller teams.
  • Best For: Companies hiring 15+ reps per quarter who need a structured, automated ramp-up process
  • G2 Rating: 4.6 / 5.0.

Mindtickle

Pros and Cons of Mindtickle Sales Enablement Platform
ProsCons
Excellent onboarding workflowsFocused mainly on training (less on content)
Engaging gamificationImplementation can be time-consuming
Strong analyticsCustomization options limited
Supports ongoing coachingRequires buy-in from sales managers

6. Allego

Why it wins: Focuses heavily on video-based learning. Reps can record their “pitch” on their phone, and managers can leave timestamped feedback.

  • Pricing: Starts at $100/company/month for basic Salesforce integration, but full seat licenses typically range from $30 – $50 per user/month.
  • Best For: Field sales or remote teams where “over-the-shoulder” coaching isn’t possible
  • G2 Rating: 4.5 / 5.0

Allego

Pros and Cons of Allego Sales Enablement Platform
ProsCons
Great peer-to-peer learningUI can feel dated
Flexible video toolsNot as strong on advanced analytics
Supports just-in-time learningRequires cultural adoption to succeed
Strong collaborative featuresMay overlap with LMS tools

7. SalesLoft

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Why it wins: Salesloft turns prospecting into a science. Its Rhythm AI prioritizes a rep’s day by telling them exactly which lead to call and which email to send based on real-time buyer engagement signals.

  • Pros: Native dialer and conversation intelligence; excellent 2-way CRM sync; highly intuitive cadences.
  • Cons: Can be “feature-heavy” for small teams; pricing has jumped significantly in recent years.
  • Pricing: Modular plans. Benchmarks suggest $100–$150 per user/month for full revenue orchestration features.
  • G2 Rating: 4.5 / 5.0
  • Best For: High-velocity sales teams focused on outbound prospecting and pipeline predictability.

SalesLoft

Pros and Cons of SalesLoft Sales Enablement Platform
ProsCons
Great for SDR outreachPricing can be high
Strong CRM integrationsLimited for content enablement
Detailed engagement trackingBest for outbound-focused teams
Automates cadences effectivelySteep learning curve for new users

8. Gong.io

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Why it wins: Gong is the “eyes and ears” of the sales org. It records calls and uses AI to tell you, “Reps who mention [Feature X] close 30% more deals.”

Pricing: Very high entry point

  • Platform Fee: ~$5,000/year base.
  • Per User: ~$1,200 – $1,600 per user/year (Billed annually).

Best For: Mid-market to Enterprise teams who already have a CRM but need to know why they are winning or losing deals.

G2 Rating: 4.7 / 5.0

Gong

Pros and Cons of Gong Sales Enablement Platform
ProsCons
Excellent analytics for coachingHigh cost
Improves deal visibilityLimited outside conversation scope
Helps replicate top-performer habitsNot a full enablement suite
Strong integrationsHeavy data requirements

9. Spekit

Why it wins: It solves the “forgetting” problem. Instead of making reps leave their CRM to find a training video, Spekit embeds “just-in-time” learning directly into the apps they use through a simple browser extension.

  • Pros: Incredible adoption rates; allows for “rapid authoring” of training in minutes; contextual AI sidekick.
  • Cons: The browser extension can sometimes overlay on top of other app buttons; not a full CMS for large files.
  • Pricing: Standard: $10/user/mo | Premium: $20/user/mo. One of the most transparent in the industry.
  • G2 Rating: 4.6 / 5.0
  • Best For: Teams struggling with “tool fatigue” or companies undergoing major process changes.

Spekit

Pros and Cons of Spekit Sales Enablement Platform
ProsCons
Easy to adoptLess robust than enterprise platforms
Great for just-in-time learningNot a deep content hub
Supports workflow enablementMay require pairing with other tools
Affordable entry priceLimited advanced analytics

10. HubSpot Sales Hub

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Why it wins: Hubspot gives you total ecosystem harmony. Because your CRM, marketing, and sales tools share one database, there are zero “syncing” issues or data silos. It’s the smoothest experience for a growing team.

  • Pros: Easiest UI to learn; “Breeze AI” automates meeting summaries and prospecting; excellent free tools.
  • Cons: Costs explode as you move from “Starter” to “Enterprise”; customization is less flexible than Salesforce.
  • Pricing: Starter: ~$10/seat | Professional: ~$450/mo (5 seats) | Enterprise: ~$1,500/mo (10 seats).
  • G2 Rating: 4.4 / 5.0
  • Best For: Fast-growing SaaS startups and SMBs who want to avoid a “Frankenstein” tech stack.

HubSpot Sales Hub

Pros and Cons of HubSpot Sales Enablement Platform
ProsCons
All-in-one CRM + enablementCan get pricey as you scale
Strong reporting & analyticsNot as specialized as dedicated platforms
Easy to use for SMBsLimited customization at lower tiers
Affordable starter tiersAdvanced features locked in higher plans

What Is Sales Enablement Software?

Sales enablement software is a toolkit that gives sales teams the right content, training, and data in one place, so they can spend less time searching and more time selling.

At its core, sales enablement software is more than a content library—it’s a complete toolkit that combines content management, training, analytics, and CRM integration to help reps sell smarter. The best sales enablement platforms deliver guidance directly in the flow of work, so reps don’t waste time digging for the right deck or template.

By bringing together sales enablement tools like playbooks, onboarding modules, and reporting dashboards, these solutions speed up ramp times, keep messaging consistent, and align sales and marketing around what actually drives revenue. That’s why the top sales enablement software providers are becoming essential for B2B teams in 2026.

Key Features of Sales Enablement Software

  • Content Management: A centralized hub where reps can quickly access decks, case studies, and collateral.
  • Training & Onboarding: Interactive modules and coaching to ramp new hires faster.
  • Analytics & Reporting: Insights into which messaging, content, or tactics drive conversions.
  • CRM Integration: Seamless connection with tools like Salesforce or HubSpot to deliver enablement right in workflows.
  • Playbooks & Templates: Pre-built scripts, email templates, and call guides to keep reps consistent and on-message.

See Sales Enablement in Action

At a Glance: Top Sales Enablement Tools for 2026

The sales enablement landscape for 2026 is dominated by platforms that bridge the gap between “having content” and “closing deals.” While Highspot and Seismic lead in content management, and Gong provides post-call analysis, CloudTalk has emerged as the essential tool for real-time execution, allowing managers to coach reps during live conversations.

What are the Top Sales Enablement Tools by Category?

  • Real-Time Execution & Call Coaching: CloudTalk (Best for live guidance and CRM-syncing).
  • Content & Training: Highspot (Comprehensive hub), Seismic (Personalized automation), Mindtickle (Sales readiness & onboarding).
  • Conversation & Revenue Intelligence: CloudTalk (Conversation Intelligence), Gong (Deal analysis), Chorus.ai (Coaching), Clari (Forecasting).
  • Engagement & Prospecting: Salesloft (Multi-channel workflows), Outreach (Automated sequences), LinkedIn Sales Navigator.
  • CRM-Native Enablement: HubSpot Sales Hub, Salesforce Enablement.
  • Onboarding & Just-in-Time Knowledge: Spekit (In-app learning), Showpad, Allego.

What are the Key Features of the Best 2026 Tools?

Revenue Intelligence: Analyzing every interaction to identify “winning” talk tracks and deal risks (e.g., Gong).

Live Interaction Guidance: Real-time sentiment analysis and “whisper coaching” to save deals mid-call (pioneered by CloudTalk).

AI-Powered Content Recommendations: Tools that automatically surface the right slide deck based on CRM deal stage (e.g., Highspot).

Just-in-Time Learning: Training that appears inside the rep’s workflow so they don’t have to leave the CRM to learn (e.g., Spekit).

How to Choose the Right Platform

  • For Teams Focused on Call Performance: Choose CloudTalk. It’s the only tool that empowers reps while they are actively selling, not just after the call is over.
  • For Content-Heavy Enterprises: Highspot or Seismic are the gold standard for managing thousands of assets.
  • For High-Velocity Outbound: Salesloft or Outreach are best for managing thousands of touchpoints across email and social.
  • For All-in-One Growth: HubSpot Sales Hub is the best choice if you want your CRM and enablement tools in one single database.

What Are The Benefits Of Sales Enablement Software

Look, sales enablement software isn’t just another shiny tool on your tech stack. When it’s good, it actually makes your reps faster, smarter, and maybe even a little less stressed. Here’s how top sales enablement platforms like CloudTalk do it:

1. Faster, More Consistent Onboarding

New hires shouldn’t need three months, a scavenger hunt, and divine intervention to get up to speed. With guided training and playbooks, the best sales enablement solutions cut ramp time so your rookies start hitting like pros—fast.

2. Easier Access to the Right Content

You know what kills momentum? Watching a rep click through 17 folders to find the “final-final-FINAL” pitch deck. Top sales enablement tools keep everything in one searchable hub so your team spends less time digging and more time selling.

3. Smarter, Data-Driven Coaching

“Trust your gut” is not a coaching strategy. Sales enablement software providers give managers real data on what works (and what doesn’t), so feedback isn’t just vibes—it’s actionable.

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4. Higher Rep Productivity

Here’s a radical idea: let salespeople… sell. By automating the boring stuff and integrating with CRMs, and now AI voice agents, sales enablement platforms keep reps focused on revenue, not admin work.

If it seems like we just dropped in AI voice agents out of nowhere—we did, but for good reason. You see, voice agents can now do the busywork that used to take up reps’ valuable time. This includes outbound calling and inbound, followup calls, surveys and admin tasks too.

Check out this demo of CloudTalk’s AI voice:

Nudge expiring offer

Riley, Sales Reminder Agent

Qualify a student lead

Avery, Course Inquiry Agent

Get a payment reminder

Casey, Payment Reminder Agent

Qualify a patient lead

Jordan, Healthcare Intake Agent

Qualify insurance lead

Taylor, Insurance Intake Agent

Accept updated terms

Quinn, T&C Acceptance Agent

Qualify legal inquiry

Drew, Legal Intake Agent

Get post-interview feedback

Jamie, Candidate Feedback Agent

Pre-screen a candidate

Skyler, Applicant Pre-screen Agent

Confirm account action

Morgan, Action Reminder Agent

Get a renewal reminder

Logan, Subscription Renewal Agent

Get CSAT after support

Morgan, CX Feedback Agent

Get NPS or demo feedback

Parker, Post-Sales Feedback Agent

Qualify a trial lead

Blake, Trial Signup Qualifier

Riley

Sales Reminder
Agent

Alex

Client
Sales / Marketing

Avery

Course Inquiry
Agent

Jamie

Client
Education / EdTech

Casey

Payment Reminder
Agent

Chris

Client
Financial Services

Jordan

Healthcare Intake
Agent

Taylor

Client
Healthcare

Taylor

Insurance Intake
Agent

Peter

Client
Insurance

Quinn

T&C Acceptance
Agent

Morgan

Client
Legal Services

Jamie

Candidate Feedback
Agent

Riley

Client
Recruitment / HR

Skyler

Applicant Pre-screen
Agent

Jamie

Client
Recruitment / HR

Morgan

Action Reminder
Agent

Taylor

Client
SaaS / Software & Apps

Logan

Subscription Renewal
Agent

Jamie

Client
SaaS / Software & Apps

Morgan

CX Feedback
Agent

Sam

Client
SaaS / Software & Apps

Parker

Post-Sales Feedback
Agent

Chris

Client
SaaS / Software & Apps

Blake

Trial Signup
Qualifier

Alex

Client
SaaS / Software & Apps

5. Stronger Alignment Between Sales and Marketing

When teams don’t line up, marketing makes content no one reads, and sales asks for content marketing already made and published three months ago. Sales enablement tools fix that disconnect so both teams finally play on the same side.

6. Better Forecasting & Revenue Visibility

Flying blind is fun if you’re in the Marvel-verse—not if you’re managing a quota. With analytics from calls, content, and pipelines in one place, you can actually predict deals instead of free-falling into a hectic hodgepodge of information.

Try CloudTalk Free

How To Choose The Right Sales Enablement Platform

Picking sales enablement software isn’t like buying a new espresso machine. (Though both promise increased productivity.) The right platform should actually help your reps sell, not give you another dashboard to ignore. Here’s how to separate the winners from the “Oh I forgot we had this.”

1. Identify Goals and Objectives

If you don’t know what you want, every shiny demo looks good—like the one in the section above (you should watch it). Do you need faster onboarding? Better content usage? More visibility into deals? Nail down your goals before you start shopping—or you’ll end up with a sales enablement tool that’s great at everything except the thing you actually need.

2. Consider Budget Constraints

Spoiler: not all top sales enablement software is priced for SMBs. Some tools cost as much as a full-time hire. Be honest about what you can spend, and remember: the best platform isn’t the most expensive one, it’s the one your team actually uses.

CloudTalk’s sales enablement is designed for SMBs like yours, and starts at just $19/user/month! Learn more.

3. Look for Strong Integrations

Sales enablement software that doesn’t integrate is like a megaphone that’s not plugged in. You can shout into the void all day, but your CRM won’t hear a word. Empower and motivate your team with user-friendly tools that integrate natively with Salesforce, HubSpot, or whatever your team already lives in.

4. Opt for User-Friendly Solutions

You could buy the tool with the most features, but if your reps need a PhD in sales enablement to use it, well you’re out of luck because that degree doesn’t exist. So the best solutions make adoption easy and keep workflows intuitive. If reps can’t figure it out on day one, they won’t on day 100 either.

5. Don’t Forget Security & Compliance

Fun fact: your buyers don’t care how slick your pitch deck is if their data gets leaked. Make sure any sales enablement software provider you choose takes compliance seriously—think GDPR, SOC2, and beyond. It’s not the flashiest feature, but it’s the one that keeps you out of the headlines.

The ROI of Sales Enablement: 2026 Benchmarks

In an era where “digital fatigue” is at an all-time high, sales enablement has shifted from a back-office administrative task to a front-line revenue driver. The data bears this out:

  • Higher Win Rates: Organizations with a dedicated enablement discipline achieve 15% higher win rates and 31% better sales message deployment than those without.
  • The Buyer Gap: Modern B2B buyers now spend only 5% of their time with a sales rep during the entire journey. This makes “just-in-time” content delivery and real-time coaching critical to maximizing those few minutes of engagement.
  • The Content Problem: Research shows that nearly 80% of sales content created by marketing goes unused by sales—a “junk drawer” problem that modern enablement software is designed to solve.

Original Research: The CloudTalk ProductAI Report

To move beyond industry averages, CloudTalk Labs conducted three field experiments in early 2026 to measure how AI-driven enablement performs in real-world workflows. According to our 2026 ProductAI Research Report:

  • Voice Outperforms Email: In post-event follow-up tests, AI-powered voice engagement achieved a 12% action rate, outperforming traditional email outreach by a factor of 12x.
  • 100% Inbound Coverage: By replacing traditional voicemail with 24/7 AI receptionists, we handled 100% of inbound calls, eliminating the “voicemail dead end” and capturing leads that previously went unanswered.
  • Hidden Pipeline Discovery: Using AI Voice Agents to qualify “long-tail” leads—prospects usually ignored due to low intent—resulted in 70+ Sales Qualified Leads (SQLs) from a segment that would have otherwise produced zero revenue.
Expert Insight: “The data shows that sales enablement is no longer just about hoarding PDFs in a folder. It’s about active coverage. When qualification costs drop toward zero, every dormant lead in your CRM becomes a measurable revenue opportunity.”
— <strong>Elitsa Miller</strong>
<strong>VP of Sales at CloudTalk.</strong>

Next Steps for Smarter Selling

Sales enablement tools aren’t just “nice-to-haves”—they’re the backbone of modern team growth. By automating repetitive tasks, surfacing the right insights, and delivering personalized training, they turn average teams into high-performing ones.

And when you want to bring that same level of smart enablement to your call workflows? That’s where CloudTalk comes in. Try it today and see how effortless sales enablement can feel.

Connect with leads faster and train reps smarter.

About the author
Senior Copywriter
Natalie Asmussen is a bilingual copywriter and translator with eight-plus years of experience in SaaS, B2B, tech, AI, and healthcare. Minnesota-born, she now lives in Barcelona, where the weather is much more agreeable. Armed with a BA in Languages and Literatures, an MA in Translation and Localization, and a sprinkle of design certifications she swears she still uses, Natalie writes for CloudTalk about AI, SaaS, customer experience, and sales tech. Her goal? Skip the jargon, stay accurate, and when possible, make these techy texts enjoyable to read.