CallRail Pricing Overview: The Complete 2024 Guide

Serving over 200,000 businesses worldwide, CallRail has established itself as a leading call tracking and analytics solution. However, the question arises: does CallRail offer good value for its price?

In this article, we’ll explore CallRail’s pricing structure and feature offerings to determine if it’s the right fit for your business.

Key Takeaways


• CallRail offers four comprehensive plans: Call Tracking ($45/month), Call Tracking + Conversation Intelligence ($90/month), Call Tracking + Form Tracking ($90/month), and Call Tracking Complete ($135/month).
  
• Strengths include features like Call Transcription, Form Tracking, and Sentiment Analysis. The platform is ideal for businesses looking to optimize their marketing performance with actionable insights.
  
• Drawbacks include high pricing and limited global reach, with services focused primarily on the U.S., Canada, Australia, and the U.K. Relating costly add-ons for integrations and advanced features can significantly increase the overall cost.

Nothing is more convincing than putting it to the test.

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Overview of CallRail Pricing Plans

CallRail offers four pricing plans, each catering to a different use case based on your team size and feature requirements.

The main CallRail packages consist of:

Feature/
Aspect

Call Tracking

Call Tracking +
Conversation Intelligence

Call Tracking + Form Tracking

Call Tracking + Form Tracking

Annual Pricing

$45 per user/month

$90 per user/month

$90 per user/month

$135 per user/month

Phone Numbers

5

5

5

5

Calling Minutes

250

250

250

250

Text messages (SMS)

100

100

100

100

Offline Call Tracking

Online Call Tracking

Call Transcription Minutes

250

250

10,000

10,000

Call Recording

Call Summaries

Sentiment Analysis

Standard Call Flow Builder

Mobile App

Best For

SMBs, startups, and companies with limited marketing campaigns

Medium-sized businesses with multiple campaigns and advanced analytics needs

Large businesses with complex marketing strategies and advanced analytics needs

Enterprise-level companies with high call volumes or specialized integration needs

Call Tracking

CallRail’s Call Tracking costs $45 per user/month. It’s a good choice for smaller businesses that require advanced call analytics and insights powered by artificial intelligence. However, its entry price is higher than other competitors, such as CloudTalk, which starts at $25 per user/month.

KEY FEATURES:

• Call Tracking
• Call Recording
• Call Transcription
• Keyword Analysis

Call Tracking + Conversation Intelligence

CallRail’s Call Tracking + Conversation Intelligence plan is priced at $90 per user/month, making it ideal for businesses that require comprehensive lead tracking and advanced AI-powered analytics. However, this price can be challenging for smaller businesses. In contrast, CloudTalk offers advanced analytics at $49 per user/month—nearly half the price of CallRail—making it a more cost-effective alternative for similar features.

KEY FEATURES:

• Call Transcription
• Keywords Analysis
• Key Terms Spotting
• Text Message Scoring

Call Tracking + Form Tracking

CallRail’s Call Tracking+ Form Tracking plan costs $90 per user/month. It’s suitable for businesses looking to gain deeper insights into customer interactions and marketing performance across different channels.

KEY FEATURES:

• Form Tracking
• Custom Form Builder
• Automated Lead Tagging
• Google Ads Lead Forms

Call Tracking Complete

CallRail’s Call Tracking Complete plan costs $135 per user/month. This is CallRail’s most complete plan, perfect for businesses that generate leads and engage customers. It provides a comprehensive solution to track, analyze, and optimize interactions through calls and forms.

KEY FEATURES:

• Multi-Language Transcription
• Key Terms Spotting
• Form Submissions
• Multi-Touch Attribution Modeling

CallRail Add-Ons

In addition to CallRail’s entry price, you should consider the numerous add-ons, which can significantly increase the overall cost. These add-ons include:

• Additional numbers: $3 per number/month
• Additional minutes: $0.05 per minute/month
• Toll-free numbers: $5 per number/month
• Toll-free minutes: $0.08 per minute/month
• Additional SMS: $0.016 per message/month
• Additional call transcription minutes: $0.02 per minute/month
• Advanced call flow steps: $15/company/month
• Integrations: $65/month

CallRail’s pricing can become expensive, especially for small businesses or startups with a high volume of calls. The costs can add up quickly if you need advanced features or multiple numbers.

– Nathalie I., Call Monitoring Specialist from a mid-sized company.

CloudTalk vs. CallRail: A Side-by-Side Breakdown

Short Overview of CloudTalk’s Plans and Pricing

CloudTalk offers four pricing plans designed for growing and global teams that need advanced features at an affordable price:

1. Starter: It’s a great fit for companies just beginning their operations, small teams with basic communication needs, and businesses working with limited budgets seeking affordable solutions.
   Key Features: Unlimited inbound and intracompany calls, Call Queueing, Call Flow Designer, Click-to-Call.
   Price: $25 per user/month.
2. Essential Plan: This plan is ideal for small to medium-sized businesses that need more advanced communication features than those offered in the Starter plan, providing enhanced capabilities without the complexity of larger business phone systems.
   Key Features: Callback, SMS/MMS, Interactive Voice Response (IVR), Skill-Based Routing, Integrations + Open API.
   Price: $30 per user/month.
3. Expert: It’s especially suited for companies with complex call routing needs, businesses handling high call volumes, and organizations that require advanced analytics and reporting.
   Key Features: Power Dialer, Smart Dialer, WhatsApp Inbound & Outbound Messages, Call Monitoring, VIP Queues.
   Price: $50 per user/month.
4. Custom Plan (price varies): The Custom plan is tailored for large enterprises’ contact centers and companies needing tailored reporting, integrations, and premium support.
   Key Features: Custom Onboarding, Unlimited Outbound Calls with Flat Rates, Enterprise-Level Security,  Developer Support.
   Price: Varies based on features and number of users.

CloudTalk Vs. CallRail: Direct Comparison

Feature/
Aspect

CloudTalk

CallRail

Starting Price

From $25/user/month

$45 per user/month

Inbound Calls

Unlimited, worldwide

250-minute limit, only in US, CA, UK & AUS

Domestic Calls

500 / 1,000 / Unlimited
Based on plan, worldwide

250-minute limit, only in US, CA, UK & AUS

Mobile Apps (iOS, Android)

Local Numbers

160+

4+

Toll-Free Numbers

Integrations

From the Essential plan
($30 per user/month)

As an add-on, from $65/month

Advanced Call Flow Designer

Included in all plans

$15/month

Sales Dialers (Power, Smart)

Advanced Analytics

From the Essential plan
($30 per user/month)

Included in all plans
(from $45 per user/month)

WhatsApp Integration

CloudTalk Vs.CallRail: Key Insights

We can draw several insights from our comparison of CloudTalk’s and CallRail’s pricing and plans, including:

• Price: If you work in an SMB and are looking for a solution with competitive pricing and advanced call features, CloudTalk is the besttter choice. Its pricing is half that of CallRail. This is due to the advanced features and the costly add-ons mentioned earlier, which significantly increase CallRail’s price.
• Calling: CallRail offers very limited options if you’re looking for software to make and receive a high volume of calls. While CallRail has a limit of 250 minutes, CloudTalk provides unlimited inbound calls and, depending on the plan, offers between 500 and unlimited outbound minutes—all for a lower price than CallRail.
• International Numbers: CloudTalk is likely the better option for international businesses or those planning to expand, offering 160 + international numbers. In contrast, CallRail only includes numbers in 4 countries.
• Integrations: If you want to keep all your team’s data and history in one place without switching applications, CloudTalk is the best option. It offers [cgv integration_tools] + integrations, starting with the Essential plan, without requiring an additional $65 add-on like CallRail does.

The support we received with CloudTalk all along the way made the system easy to set up and get up and running, all while being affordable within our budgets.

A user review from G2.

CallRail Pros & Cons

According to CallRail’s reviews, these are the most notable pros and cons of CallRail:

Get Rich Features & Global Reach—At a Price That Fits

In summary, CallRail provides robust call tracking and analytics with a user-friendly interface, making it a viable option for businesses focused on monitoring call data in regions like the U.S., Canada, Australia, and the U.K. However, its limited coverage, reliance on expensive add-ons, and higher overall CallRail’s costs may not align with the needs of SMBs or global businesses.

In contrast, CloudTalk offers a more affordable and scalable solution with advanced features, broader international support, and integrations included in its plans. If your business is seeking to expand globally or maximize value without compromising on features, CloudTalk is the clear winner.

Sources:

• “CallRail Launches AI-Powered Convert Assist”, Business Wire