Building and maintaining relationships with customers should be the main focus of any business out there. One thing that can definitely ease the management of those relationships is to have all necessary information about existing and potential customers in one place. This, in turn, is possible thanks to using powerful Customer Relationship Management (CRM) systems.
HubSpot is a perfect example of such software. It’s a free and simple CRM system, designed for sales teams working in smaller companies and startups in particular. Why so? Nowadays, many CRM systems offer too many advanced features, which might be too confusing and complicated for smaller organizations. HubSpot, on the other hand, can provide any sales team with the essentials. That’s precisely why it happens to be the right choice for businesses that are just starting with a CRM system, are still relatively small, or don't want to make huge changes in their sales processes, yet.
This doesn’t mean, however, that HubSpot is just a basic tool. If you’re looking for a proper CRM system for your team, you should definitely give it a try. It’s intuitive, and can easily affect the productivity of your team - especially if you integrate it with other tools that you might find useful.
Why is tool integration important in the first place?
Once your company starts to grow, you need to decide whether you want to invest in an all-in-one business system that will cover functionalities and features needed in several business areas (including CRM, product lifecycle management, supply chain, HR, financial management, etc.), or you are going to purchase several tools for each of those purposes separately.
Given the benefits of an “all-in-one” systems, in this case, they are definitely worth considering. The only issue here is that they might be too expensive for SMEs and startups, which is why many of them decide to go for single-purpose applications to run their businesses. There’s a way to make the most of such a choice, though.
Thanks to the ability to integrate tools, different applications can communicate and exchange data with each other. One of the main benefits of this is that you don’t need to switch between the systems, and you can keep everything in one place. However, it is important to choose the right tools that can be easily integrated with others.
What are the key benefits of tool integration for any business, then?
Systems integration is a rather simple and quick process, which takes only a few clicks. At the same time, it will also save you a lot of time and money in the long run. Here are some of the biggest advantages stemming from tool integration:
- Automating repetitive tasks in your organisation,
- Accessing relevant information quicker (which are always kept up-to-date across all systems),
- Increasing the productivity of your sales team,
- Closing more deals in less time,
- Improving customer experience,
- Reducing IT- and HR-related costs.
These are only a few of the benefits that you can leverage with tool integration. As a matter of fact, integrating the right tools will help you discover a lot of new opportunities, and unify your business processes at the same time. Provided that you choose these tools wisely, that is. If you’re already using HubSpot CRM, here are its best integrations that you can take advantage of in order to increase sales.
#1 Help Scout - The best integration for customer satisfaction
Help Scout is a customer messaging platform that is designed to keep your customers happy and your team in sync. Its shared email inbox is suitable for a team of any size that needs to provide collaborative support. Moreover, Help Scout offers features like a knowledge base, reports, email integration, and embeddable search widget, just to name a few.
Thanks to the HubSpot + Help Scout integration, your team members will see all the important information connected to a specific customer - for instance, the job position, total revenue, latest activities and communication, or any issues with your products up to date, within the HubSpot account.
#2 CloudTalk - The best integration for phone calls
CloudTalk is an intelligent phone system which was designed for sales and customer support teams, especially those working in SMEs or startups. It provides 40+ advanced call centre features and 25+ powerful integrations, including HubSpot.
Thanks to this simple and quick integration, you can start to initiate calls by clicking your HubSpot contacts, access callers information with the single click or have synchronized all the notes, tags, communication in both tools. To better understand the added value of the HubSpot + CloudTalk integration, CloudTalk offers 3-months FREE TRIAL for all HubSpot CRM users.
#3 Intercom - The best integration for a live chat on your website
Intercom is a communication platform which was designed for sales, marketing, product, and support teams. It lets you communicate with your customers on your website via live chat, as well as by email and mobile apps. It also offers several other features like group conversations, customer context keeping, chat volume management, scheduling, routing and qualification, as well as CRM integration.
Speaking of - thanks to integrating HubSpot with Intercom, you can capture more leads from your website and sync new leads and conversations with your CRM. Plus, when chatting with a user, you can easily access their information in HubSpot and have a more complete picture of every lead.
#4 Unbounce - The best integration for lead nurturing
Unbounce is a drag-and-drop platform, which enables any company to build great landing pages without the need of having developers on board. Thanks to this advanced tool, you can easily create great innovative landing pages to convert more users into customers.
With Unbounce integration, you can improve your conversion rates. Basically, flexible landing pages let you optimise every element of your webpage so that you can easily convert more leads into new customers. Moreover, you can also send relevant emails to lead who convert on your Unbounce pages.
#5 Leadfeeder - The best integration for lead generation
Searching for software which will help you find quality leads at the right time? Leadfeeder is a great solution that identifies website visitors. You can see what companies are interested in your services or products, and what specific pages were they interested in. This means that you can approach this leads with the right message at the right time.
The HubSpot + Leadfeeder integration allows you to add companies to HubSpot with a single click. Moreover, if the identified lead is already in your HubSpot CRM, it will be automatically connected to its HubSpot profile.
#6 Map My Customers - The best integration for sales mapping and visualization
Map My Customers is the leading sales mapping and visualization platform for outside sales teams and was named one of the fastest-growing integrations with Hubspot in 2018. With Map My Customers integration you have the ability to quickly and easily create dynamic visuals and maps of your prospects, clients, deals, sales numbers and more.
Create optimized routes in your territories using a powerful mapping engine and automate some of your most time-consuming sales processes. All of this on a mobile-friendly platform that syncs seamlessly with your Hubspot CRM.
#7 Fireflies - The best integration for automating data entry
Fireflies is a useful conversation tracking application, which enables your sales reps to stay more focused on customers during sales meetings. You don't need to take care of taking notes. This tracking platform will record and transcribes all the meeting you had. Later on, you can easily search for the “keywords” in the conversation.
Thanks to HubSpot + Fireflies.ai integration, your sales representatives no longer need to focus on taking (chaotic) notes, and they can fully focus on the customer and prospect interaction. All the transcriptions will be automatically logged into your HubSpot CRM.
#8 Merlin Guide - Customised employee onboarding
Merlin Guide offers a Saas solution for companies that want to onboard their employees or customers in interactive form. It gives an option to conduct training via proper documentation, webinars, live online, and in-person sessions. It was designed mostly for customer support & the success and of the sales team.
Wondering how can this integration increase your sales? When having new employees in your sales team, this solution can reduce mistakes, increase adoption and decrease training time. This software offers you several useful sources which will help you educate your sales teams properly - such as walk-through guides, FAQs, interactive links and process-change notifications.
We firmly believe that these integrations are able to boost your results in the long run. What are your favourite ones? If we’re missing any great tool that can be easily integrated with HubSpot to make a difference for a sales team, let us know.