ZoomInfo Pricing & Plans: Full Guide 2025

Signing up for ZoomInfo’s entry-level plan requires a minimum investment of $14,995 and a commitment to an annual contract. But is it worth all of that?
ZoomInfo is a B2B market intelligence platform focused on providing accurate business data for sales and marketing teams. Its vast database is designed to fuel lead generation, prospecting, and data-driven decisions.
But here’s the thing—a list of contacts alone won’t cut the deal. You need to make the calls. And this is where ZoomInfo stumbles; its phone system falls miles behind the market standard, lacking the functionality and features needed for effective outreach.
In this guide, we will break down ZoomInfo pricing, plans and features. By the end, you’ll be ready to answer the big question: Is ZoomInfo worth it for my business?
Key Takeaways
- ZoomInfo offers three main plans: Professional ($14,995/year), Advanced ($24,995/year), and Elite ($39,995/year) plans, with plenty of add-ons available.
- ZoomInfo excels in providing a robust B2B database for sales efforts but disappoints when it comes to the phone calling system. Its built-in VoIP tool doesn’t go far from a click-to-call software.
- With cold calling being a major factor in the B2B sector, ZoomInfo customers still need to rely on other solutions like CloudTalk to streamline their inbound and outbound calls.
See how CloudTalk outperforms its competitors, free of charge.
Overview of ZoomInfo Pricing and Plans
ZoomInfo Sales provides three main pricing plans designed to support different levels of business communication needs: Professional Plan, Advanced Plan, and Elite Plan.
The exact costs are only available upon request and are largely determined by the selected tier, the required number of credits, the number of users, and any additional features or add-ons a business might need.
It’s important to note that ZoomInfo does not offer monthly subscriptions; instead, all plans require a commitment to contracts of one year or longer.
Feature
Professional
Advanced
Elite
Annual Pricing
$14,995
$24,995
$39,995
Annual Bulk Credits
5000 credits
10000 credits
20000 credits
Monthly User Credits
–
1000 / user
1000 / user
Users
Up to 20 users
Up to 20 users
Up to 20 users
Dashboard
Quick Search
Advanced Search
ZoomInfo Opt-Out Lists
ReachOut Chrome Extension
Lists
Tagging
Integrations
Mobile App
Direct Dial Phone Numbers
Mobile Phone Numbers
Call Campaigns
Click-to-call
Voicemail
Notifications
AI Analysis
Workflows
Salesforce Sync
See CloudTalk in action and say goodbye to comparing vendors.
Professional Plan
The Professional Plan is ZoomInfo’s entry-level offering, priced at $14,995 per year. It provides essential access to their database, enables direct contact with prospects, and simplifies the process of creating highly targeted prospect lists for effective outreach.
Key Features:
- Advanced Search Capabilities: Find prospects based on specific criteria.
- Integrated VoIP system: Dial numbers directly from your list.
- CRM Integration: Connect with CRM systems for workflow management.
- Data Enrichment: Enhance your database with updated information.
Best for:
B2B businesses exploring basic data access. Although this is an entry-level plan, the upfront cost can be a significant barrier for small businesses.
Advanced Plan
The Advanced Plan takes ZoomInfo’s capabilities a step further, offering richer data insights and tools to refine outreach campaigns. Priced at $24,995 per year, this mid-tier plan is designed for teams ready to invest in deeper analytics and actionable data to drive their sales and marketing efforts.
Key Features:
- Data Insights: Access to location information, organizational charts, and intent data to better understand prospects.
- Real-Time Buying Intent Signals: Find businesses actively searching for your solutions, helping you prioritize leads.
- Events Tracking: Monitor business events that could create new sales opportunities.
Best for:
Ideal for mid-to-large B2B businesses looking to sharpen their targeting strategies with detailed insights and advanced search tools.
Elite Plan
The Elite Plan is ZoomInfo’s top-tier offering, starting at $39,995 per year. This plan delivers the most comprehensive set of features, along with enhanced customization and premium support.
Key Features:
- Premium Customization: Tailor the platform to meet specific business requirements for seamless integration and operation.
- Enhanced Support Options: Access to priority customer service for quick resolutions and guidance.
- Salesforce Sync: Enable a two-way data exchange between Salesforce and ZoomInfo’s go-to-market intelligence.
Best for:
Designed for large enterprises and businesses with complex needs and aggressive marketing and sales efforts.
ZoomInfos’s Add-Ons
ZoomInfo’s costs are already steep, but they don’t end there. Many features require add-ons, and virtually every activity on the platform consumes credits that must be replenished regularly. Some of the ZoomInfo package costs are:
- Additional Users: Beyond the 20 users included in the plans, pricing starts at $1,425 per user for the Professional Plan and $2,375 per user for the Advanced and Elite Plans. Volume discounts apply, with per-user costs decreasing as the number of users increases.
- Additional Credits: All operations on the platform require credits. From revealing a prospect’s phone number to sending emails, you’ll use them. If you exceed the limit for each plan, here’s how much you’ll have to pay: 10,000 ($5,500), 25,000 ($11,250), 50,000 ($17,500) and 100,000 ($32,000).
- Access to World Wide Data: If you are not interested in just the American market data offered as standard, you will have to purchase this package at $9995.
- Contact Verifications: To check the accuracy of imported contact lists, the cost for processing 1 million contacts is $3,000.
ZoomInfo Limitations
While ZoomInfo is a powerful tool for B2B sales and marketing, the platform has some notable drawbacks. Here’s a closer look at where ZoomInfo falls short.
Calling Capabilities
ZoomInfo does have a built-in calling tool, but it’s pretty bare-bones. You can make calls through campaigns with contact lists, but that’s where it ends. Basic features like 3-Way Calling, Intelligent Routing, or Ring Groups are missing.
If your team needs reliable tools to manage calls efficiently, this might feel like a big limitation.
Integration Ecosystem
ZoomInfo integrations don’t go beyond some big-name CRMs like Salesforce and HubSpot. Its options are not as extensive as some competitors that offer seamless connections with a broader range of tools, including advanced marketing automation platforms, chat solutions, or customer service portals.
Credit-Based Pricing Structure
One of the biggest pain points with ZoomInfo’s pricing is its heavy reliance on credits. Almost everything you do on the platform—whether it’s uncovering a customer’s contact information or making a call—requires credits.
Once you’ve hit your limit, you’re forced to purchase additional credits, which can significantly drive up ZoomInfo costs.
B2B-Only Focus
ZoomInfo’s laser focus on B2B makes the platform largely unworkable for companies targeting end customers in the B2C market. If your business focuses on connecting with individual consumers, ZoomInfo’s biggest strength—its extensive B2B database—won’t offer much value to your efforts.
Other ZoomInfo Plans
ZoomInfo also provides specialized tools through separate plans tailored to specific business needs. Their cost, however, is not publicly available on the company’s website, making the pricing even less transparent and straightforward.
Here’s what they offer:
- ZoomInfo Lite (formerly Community Edition): A free plan designed to showcase ZoomInfo’s capabilities, allowing users to search the database and download up to 10 contacts per month. In return, you share your email contacts, headers, and signature blocks to help keep their data up to date.
- Marketing (formerly MarketingOS): Intended to improve the sales pipeline by equipping marketing teams with detailed contact information, company insights, and digital ad tools.
- Talent (formerly TalentOS): Designed for recruitment, helping HR professionals find top talent more efficiently. It offers advanced search capabilities and detailed candidate insights.
- Operations (formerly OperationsOS): Built to provide powerful data management solutions by automating data cleansing and enrichment, ensuring your business data is always accurate and up-to-date.
- Data as a Service (DaaS): Created to deliver accessible and flexible B2B data, offering insightful and reliable information to help businesses scale and make data-driven decisions with confidence.
- ZoomInfo Copilot: Powered by AI to streamline operations by prioritizing accounts and delivering personalized recommendations, enabling sales teams to engage with prospects faster and more effectively.
Empower Your Calls with CloudTalk’s AI-Powered Features
Overview of CloudTalk Pricing and Plans

Starting at $19 and reaching up to $50 per user monthly, CloudTalk’s five main plans cater to a range of needs, with an additional custom plan available for specialized requirements. Here’s a breakdown of the options:
- Lite: Design for early-stage startups focused on keeping costs low while scaling and companies transitioning from landline to VoIP solutions. For now, it is limited to the Americas (NAM + LATAM).
Key Features: SMS/MMS, Business Hours, Personalized greetings & Music.
Price: $19 per user/month - Starter: Ideal for small and micro-businesses, the Starter plan is easy to set up and provides essential features to get your call center operations up and running.
Key Features: Click-to-Call, Voicemail, Call Flow Designer (CFD), Automatic Call Distribution (ACD).
Price: $25 per user/month - Essential: This plan supports growing SMBs and MMBs by enhancing both inbound and outbound operations with advanced automation and customer experience features.
Key Features: SMS/MMS, Interactive Voice Response (IVR), Skill-Based Routing, Callback, Integrations + Open API
Price: $35 per user/month - Expert: Geared towards MMB and scaling businesses, the Expert plan equips teams with advanced tools to improve customer interactions, boost productivity, and drive operational efficiency.
Key Features: Power Dialer, Smart Dialer, VIP Queues, WhatsApp Inbound & Outbound Messages, Call Monitoring.
Price: $50 per user/month - Custom: For companies with complex, large-scale requirements, the Custom plan offers a fully tailored solution, allowing businesses to scale seamlessly and operate across diverse markets.
Key Features: Custom Onboarding, Unlimited Outbound Calls with Flat Rates, Enterprise-Level Security, Developer Support
Price: Based on selected features, team size, and other requirements.
CloudTalk vs. ZoomInfo: A Detailed Showdown
We’ve put ZoomInfo and CloudTalk head-to-head to help you see how they compare in pricing, features, and adaptability.
Feature
CloudTalk
ZoomInfo
Market Database
Not Available
Availability varies by plans
From the Essential plan
($30 per user/month)
From the Professional Plan ($14,995/year)
From the Essential plan
($30 per user/month)
From the Professional Plan ($14,995/year)
Competitor Alerts
Not Available
From the Elite Plan ($39,995/year)
Major Differences
Purpose and Focus
The first thing that sets these providers apart is their purpose. Although ZoomInfo includes a built-in calling tool, its primary focus isn’t on providing outreach channels. Instead, it’s designed to deliver an accurate, up-to-date market database to power sales and marketing strategies.
CloudTalk, by contrast, is all about communication and productivity. As an AI-powered business-calling software, it’s designed to empower sales and customer support teams to connect with customers seamlessly. Its ultimate goal is to help companies make customer experience their greatest competitive advantage.
Feature Availability
When it comes to features, CloudTalk stands out as a feature-rich calling software, offering advanced tools to handle your inbound and outbound calls. Features like Power Dialer, Call Monitoring, and Intelligent Routing were made to enhance productivity and customer interactions.
ZoomInfo, as a data powerhouse, concentrates its efforts on providing tools for data extraction and contacts management. This narrow scope often leaves businesses needing to rely on additional providers to handle customer outreach and engagement, creating extra steps and added costs.
Pricing and Plans
When we talk about pricing, these solutions couldn’t be more different. CloudTalk, with its Lite Plan starting at just $19 per user/month (Americas) and Starter Plan at $25 per user/month, is built to be accessible for small businesses. Its pay-as-you-go model ensures flexibility, allowing companies to scale their plans as their needs grow without breaking the budget.
ZoomInfo caters to large enterprises with bigger budgets and aggressive B2B sales strategies. Starting at a hefty $14,995 per year, its pricing is structured around long-term commitments and large-scale operations.
Key Takeaways:
Consider CloudTalk if:
- Your business relies on phone communication for sales or support.
- You need tools to improve team collaboration and efficiency.
- Scalability and affordability are key priorities.
- Real-time analytics and international accessibility are important.
Consider ZoomInfo if:
- You prioritize data-driven lead generation and sales intelligence.
- Access to verified contact information is critical for your campaigns.
- You want insights into buyer intent and market trends.
- Your sales and marketing teams need enriched data for outreach.
ZoomInfo’s Best Features
Here’s what users appreciate most about ZoomInfo:
- Extensive B2B Database: Access to millions of company and contact profiles, including decision-makers and organizational structures.
- Intent Data: Identifies prospects actively searching for solutions in your industry.
- Advanced Search and Segmentation: Filters contacts and companies by criteria like location, job title, company size, and more.
- Data Enrichment: Enhances existing CRM records with updated and verified contact and company information.
ZoomInfo Pros & Cons
Feature
Pros
Cons
Market Database
Provides access to millions of company and contact profiles with updated, accurate data.
Limited to B2B; not suitable for companies targeting B2C markets.
Integrations
Seamlessly integrates with major CRMs like Salesforce and HubSpot.
Limited integration options compared to competitors offering broader ecosystems.
Phone System
Provides verified contact information for email and phone outreach.
Built-in calling tool lacks handy features like power dialing or call tracking.
Analytics and Reporting
Tracks campaign performance and sales efforts to refine strategies.
Reporting tools are not as advanced or customizable as those offered by competitors.
A List of Contacts Won’t Close the Deals for You
Okay, so ZoomInfo gives you access to tons of B2B contacts— with a hefty price tag. And then what? Well, that’s when the real work kicks in: picking up the phone and making those calls.
As anyone versed in B2B can tell you, cold calling remains the driving force behind closing deals. So much so that 82% of buyers say they accept meetings with sellers who proactively reach out and 57% of C-level buyers prefer to be contacted by phone.
In short, to play in the B2B field, you will need a modern calling system that offers you the features to stay competitive. They allow you to reach the right prospects faster, make smarter decisions, and deliver a seamless experience every time you pick up the phone. Without that, even the best contact list won’t get you very far.
And that’s exactly where CloudTalk shines. It gives you the edge to turn your calls into conversations that drive results. So, before you spend a fortune on contact lists, improve what you offer on your end of the line.
Still on the fence about phone systems? Get 50% off to help you decide.
FAQs
Does ZoomInfo charge per minute?
Not exactly. ZoomInfo costs are based on annual plans and credit usage. However, the deduction of phone credits is connected to the minutes spent.
What is the rate limit for ZoomInfo?
ZoomInfo does not publicly specify a rate limit; usage depends on your plan and available credits.
How much is ZoomInfo per user?
ZoomInfo costs start at $14,995 annually, covering up to 20 users. Additional users cost extra.
What are the different types of ZoomInfo numbers?
ZoomInfo provides direct dial and mobile numbers for contacting B2B prospects.
How much is the ZoomInfo dialer?
ZoomInfo dialer pricing is part of ZoomInfo tiers cost, which starts at $14,995 annually for the Professional plan.
What is ZoomInfo pricing for small businesses?
ZoomInfo doesn’t have a special price for small business. Its high costs, starting at $14,995/year, which may be cost-prohibitive for those with limited budgets.
How much is a ZoomInfo subscription?
ZoomInfo subscription plans start at $14,995 annually, with costs increasing for advanced plans and add-ons.
What is ZoomInfo used for?
ZoomInfo is a B2B platform used for lead generation, prospecting, and accessing accurate contact data.
Is ZoomInfo free?
ZoomInfo offers a free plan (Lite) with limited features, allowing up to 10 contact downloads per month.
Is ZoomInfo worth it?
It depends on your needs. ZoomInfo is ideal for large B2B teams needing accurate data but may be pricey for smaller businesses.
What are ZoomInfo alternatives?
For databases, consider Apollo.io, Lusha, or UpLead. For phone systems, CloudTalk is the top choice, offering advanced calling features and seamless CRM integration.