Summary

We analyzed and compared the top IVR systems of 2025 to help you streamline support, reduce wait times, and improve customer satisfaction—without overloading your agents.

Stuck in a never-ending call queue, Sarah grows more frustrated by the second. Tired of waiting, she hangs up—and just like that, you’ve lost a customer.

Nearly 80% of customers prefer solving issues without speaking to a live agent¹. A smart IVR system helps you meet that need by automating call routing, improving response times, and keeping your team focused on what matters.

Today, we’ll show you the 8 best IVR vendors and who they’re best-suited for. We’ll also let you in on what IVR actually is, what benefits it brings, and how your business benefits from adopting an interactive voice response software.

Best IVR Software Shortlist

Here are 8 standout IVR platforms built to streamline customer communication:

  1. CloudTalk — Best IVR software for SMBs aiming to scale
  2. MightyCall — Best for ease of use and affordability
  3. Twilio — Best for flexibility and developer control
  4. Genesys — Best for large, multi-channel contact centers
  5. NICE CXone Mpower — Best for regulated, high-volume environments
  6. RingCentral — Best for scalable automation with strong integrations
  7. Five9 — Best for AI features and omnichannel support
  8. Talkdesk — Best for enterprise-ready automation and security

Don’t make people rage-hang up. Let your IVR do the heavy lifting.

Join thousands of teams who trust CloudTalk to streamline their workflows and improve their customers’ experience.

Why Trust Our Reviews?

For nearly 10 years, we’ve been helping more than 30,000 professionals with our solutions. Along the way, we’ve worked closely with experts across customer support, sales, and operations—listening to their challenges and following market trends.

To support better software decisions, we’ve reviewed over 200 software tools across industries. In the process, we’ve analyzed 5,500+ verified customer reviews from platforms like G2, Gartner, Capterra, and TrustRadius, plus real discussions on Reddit and Quora. 

In the last year alone, we published over 1,000 articles—each one written by humans for humans, with care and a deep understanding of our customers’ needs. The reviews are based on trustworthy data, with one clear goal: to provide reliable insights and answers for you.

Learn how we keep our content integrity and our software review methodology.

What Is an Interactive Voice Response (IVR) System?

IVR (Interactive Voice Response) is a system that helps businesses handle phone calls automatically, without needing a person to answer right away. 

When someone calls, instead of speaking directly to an agent, they hear a recorded menu of options (like “Press 1 to check your balance, Press 2 to speak with customer support”). The caller can then use their phone’s keypad or simply speak to choose what they need.

The video below explains more about how IVR works:

What is IVR? (And Why It’s Still One of the Most Useful Call Center Tools Ever)
Sample IVR Call Flow

8 Best IVR Service Providers for Your Business in 2025

With so many IVR software solutions available in , selecting the right one can be overwhelming. To make the decision easier, we’ve put together a list of the 8 best IVR service solutions, helping you find the perfect fit for your business needs.

The comparison table below provides a quick overview of all  8 platforms—or you can skip ahead to the in-depth reviews.

IVR Software

Key Features

Starting Price

CloudTalk

Intelligent Call Routing, Multi-Level Menus, AI Voice Agent, Real-Time Analytics

$19/user/month

MightyCall

Multi-Level IVR, Customizable Call Routing, Call Queueing

$15/user/month

Twilio

Visual Flow Builder, AI and Personalization Capabilities

Pay-as-you-go / Subscription-based

Genesys

Intelligent Call Routing, Omnichannel Integration, Drag-and-Drop Flow Builder

$75/user/month

NICE CXone Mpower

Advanced Call Routing, Speech Recognition and Conversational AI, CRM and Third-Party Integration

$71/user/month

RingCentral

Visual Ivr Builder, Customizable Multi-Level Menus, Flexible Call Routing

$20/user/month

Five9

Visual Ivr, Omnichannel Support, Intelligent Virtual Agents (Iva), Ai Capabilities.

119/user/month

Talkdesk

Virtual Agent, Conversational Ivr, Automatic Call Summaries, Integrations

$85/user/month

#1 CloudTalk: Best for SMBs

Trusted by 4,000+ businesses, CloudTalk stands out as an IVR software with advanced AI features, customizable call flows, and real-time analytics—all in a scalable, cloud-based IVR platform. 

It integrates with 35+ tools and offers an open API for global workflow customization, including local numbers in over 160 countries. With multi-language support, 99.999% uptime, and a user-friendly interface, CloudTalk helps businesses connect with customers efficiently and reliably.

Best for

SMBs seeking a flexible, scalable, and feature-rich phone system—especially those aiming to improve customer experience, streamline workflows, and support growth without heavy upfront investment or technical complexity

Key Features

  • AI Voice Agent (A.K.A CeTe): Qualifies leads, confirm meetings, send reminders, gather feedback, and more—operating 24/7 with real-time escalation to human agents when needed.
  • Intelligent Call Routing: Routes calls based on customer input, agent skill set, geographic location, customer data, and VIP status, ensuring callers reach the right person quickly and efficiently.
  • Customizable Multi-Level Menus: Allows businesses to create multi-level IVR menus and call flows, enabling complex routing logic and tailored customer journeys without coding.

Top Integrations

pros & Cons

Pros:


  • Ease of use: The platform is intuitive and easy to navigate, allowing for quick adoption without a steep learning curve.
  • Scalability: CloudTalk allows businesses to easily add new users and expand their capabilities as they grow.
  • Cost-effective: CloudTalk is budget-friendly compared to competitors while offering advanced features.

Cons:


  • Limited offline functionality: CloudTalk relies heavily on a stable internet connection. Any downtime or poor internet quality can disrupt its functionality.
  • No video conferencing: It can be a drawback for businesses that rely on this communication channel.

Pricing

CloudTalk offers four pricing plans, each with its own set of features:

G2 Reviews

Rating: 4.4/5

Users praise CloudTalk’s IVR for its intuitive interface, easy-to-customize call flows, and smooth CRM integrations with tools like HubSpot and Salesforce.

One thing we really appreciate about CloudTalk is how it handles our increased call volume seamlessly. When our business reached a point where using personal phones was no longer feasible, CloudTalk provided us with a reliable landline and a user-friendly IVR system. The software’s interface made it a breeze to set up call sequences and customize our customer interactions.

Quote Icon
Vladan V., a user from an SMB

#2 MightyCall

MightyCall is known for its user-friendly interface and quick setup, making it easy for businesses to implement and manage a VoIP IVR system without technical expertise. It offers multi-level IVR, Call Routing, Call Recording, and custom greetings to enhance customer experiences. The cloud-based platform is affordable, scalable, and mobile-friendly, with strong customer support.

Best for

SMBs seeking effective call management at a competitive price.

Key Features

  • Multi-level IVR: Offers a visual, drag-and-drop interface for building IVR call flows. Users can easily set up multi-level menus, call routing rules, and custom greetings.
  • Customizable Call Routing: Calls can be routed based on caller type (e.g., regular, VIP, or block list), time of day, or specific menu selections.
  • Call Queueing: Includes advanced call queueing to manage high call volumes, reducing wait times, and improving customer satisfaction.

Top Integrations

  • HubSpot
  • Salesforce
  • Zoho CRM

pros & Cons

Pros:


  • User-friendly interface
  • Affordability
  • Excellent customer support

Cons:

Common Issues Mentioned by Customers on G2

  • Call Issues
    (such as missing incoming calls or difficulty with call transfers)
  • System Bugs
    (such as the dial pad not working)
  • Call Quality Problems
    (such as dropped calls)

Pricing

MightyCall offers four subscription plans:

  • Core Plan ($15/user/month)
  • Pro Plan ($23/user/month)
  • Power Plan ($30/user/month)
  • Enterprise Plan ($50/user/month)

G2 Reviews

Rating: 4.5/5

Users highlight MightyCall’s IVR for its ease of setup, customization, and ability to automate call routing, improving efficiency and integration with other business tools.

#3 Twilio

Twilio stands out in the IVR market with advanced features, ease of use, and flexibility for both technical and non-technical users. Its low-code, drag-and-drop builder, pre-built templates, AI personalization, and omnichannel integration enable businesses to create natural, customer-centric experiences.

Best for

While smaller businesses benefit from its flexibility, enterprises gain the most from its scalability and AI-driven features.

Key Features

  • Visual Flow Builder
  • AI and Personalization Capabilities (such as Personalized IVR)
  • International Numbers (across 100+ countries)

Top Integrations

  • Salesforce
  • HubSpot
  • Zendesk

pros & Cons

Pros:


  • Easy Integrations
  • Ease Of Use
  • Reliable APIs and communications

Cons:

Common Issues Mentioned by Customers on G2

  • Customer Support
    (users mention slow response times)
  • High Costs For Small Businesses Or Low-Usage Users
  • Complex Advanced Features
    (setting up advanced configurations can be challenging)

Pricing

Twilio offers two pricing models:

  • Subscriptions: Charges monthly fees for phone numbers, A2P 10DLC, call recordings (free up to 10,000 mins, then $0.0005/min), short codes, premium support, and Enterprise plans with advanced features.
  • Pay-as-you-go: Most Twilio services use pay-as-you-go pricing in USD with taxes and volume discounts, but exact rates aren’t listed publicly.

G2 Reviews

Rating: 4.2/5

Users highlight that Twilio’s IVR is easy to implement, with strong text-to-speech and call routing features. However, some find it complex for non-developers and limited for typical business needs without custom coding.

#4 Genesys

Genesys stands out as an IVR software provider due to its AI-powered conversational capabilities, seamless omnichannel integration, flexible cloud-based design, and strong focus on personalization and analytics.

Best for

Genesys IVR is especially popular among mid-sized organizations but is best suited for scaling up in large, complex contact centers.

Key Features

  • Intelligent Call Routing
  • Omnichannel Integration (connects IVR with chat, web, SMS, and messaging),
  • Drag-and-Drop Flow Builder

Top Integrations

  • Salesforce
  • Microsoft Dynamics
  • Zendesk

pros & Cons

Pros:


  • User-friendly interface
  • Regular updates and new features
  • Automation and AI

Cons:

Common Issues Mentioned by Customers on G2

  • Limited features
  • High Cost
  • Reporting IVR Tools (often seen as limited compared to what competitors offer)

Pricing

Genesys offers three main pricing plans with different features:

  • Cloud CX 1 ($75/user/month)
  • Cloud CX 2 ($115/user/month)
  • Cloud CX 3 ($155/user/month)

G2 Reviews

Rating: 4.3/5

Users appreciate the platform’s flexibility in building and customizing IVR calling systems to meet specific business needs.

#5 NICE CXone Mpower

NICE stands out with advanced AI and natural language processing, enabling more intuitive customer interactions. Its unified cloud platform supports voice, chat, and email, improving customer experience. Scalable and flexible, it suits businesses of all sizes. With seamless integrations and an intuitive interface, it enhances operational efficiency.

Best for

Call centers operating in complex or highly regulated environments.

Key Features

  • Advanced Call Routing
  • Speech Recognition and Conversational AI
  • CRM and Third-Party Integration

Top Integrations

  • Salesforce
  • Microsoft Dynamics 365
  • Oracle Service Cloud

pros & Cons

Pros:


  • Ease of use
  • Efficiency and Reliability (reliable cloud-based infrastructure)
  • Reliable customer support

Cons:

Common Issues Mentioned by Customers on G2

  • Call Issues
    (such as calls dropping or not being picked up)
  • Technical Issues
    (such as issues with the system freezing and delays)
  • Missing Features
    (users feel the platform lacks certain features)

Pricing

NICE CXone offers six pricing plans:

  • Digital Agent ($71/user/month)
  • Voice Agent ($94/user/month)
  • Omnichannel Agent ($110/user/month)
  • Essential Suite ($135/user/month)
  • Core Suite ($169/user/month)
  • Complete Suite ($209/user/month)

G2 Reviews

Rating: 4.3/5

Users highlight the NICE CXone Mpower IVR system for its versatility, seamless integration, self-service capabilities, and reliability, but note a steep learning curve in advanced scripting.

#6 RingCentral

RingCentral stands out as an IVR software solution by combining advanced, customizable features with ease of use, strong integrations, and enterprise-level scalability—making it a top choice for businesses seeking to automate and enhance their customer communication.

Best for

Medium to large organizations, enterprises, and businesses expecting to scale or needing robust automation and integration.

Key Features

  • Visual Drag-and-Drop IVR Builder
  • Customizable Multi-Level Menus
  • Flexible Call Routing

Top Integrations

  • Salesforce
  • Microsoft Dynamics
  • Zendesk

pros & Cons

Pros:


  • Affordable Pricing
  • Collaborative Features (including file sharing and conferencing)
  • Integration Capabilities (200+ integrations)

Cons:

Common Issues Mentioned by Customers on G2

  • Reliance on Add-Ons (many features are locked behind more expensive paywalls)
  • Missing Features (such as sales dialers and automation)
  • Customer Support (based on testimonials from RingCentral’s review portals)

Pricing

Ringcentral offers three pricing plans:

  • Core ($20/user/month)
  • Advanced ($25/user/month)
  • Ultra ($35/user/month)

G2 Reviews

Rating: 4/5

Users find RingCentral’s IVR easy to set up and helpful for managing call flows efficiently.

#7 Five9

Trusted by over 3,000 clients worldwide, Five9 stands out as an IVR software solution due to its blend of advanced AI-driven features, visual and mobile-friendly interfaces, deep integration capabilities, and a focus on both customer and agent experience.

Best for

Medium to large businesses, particularly those looking for advanced features like omnichannel communication and workforce management.

Key Features

  • Visual IVR and Mobile Optimization
  • Omnichannel Support (including voice, chat, social media, and email)
  • Intelligent Virtual Agents (IVA) and AI Capabilities

Top Integrations

  • Salesforce
  • Microsoft Dynamics 365
  • Oracle Service Cloud

pros & Cons

Pros:


  • Ease of use
  • Features (such as Call Routing, Call Recording, and IVR monitoring tools)
  • Customer support (Known for being responsive and helpful)

Cons:

Common Issues Mentioned by Customers on G2

  • Call Issues
    (Some users experience call-related problems, such as call drop)
  • Missing Features
    (Certain features are either unavailable or considered add-ons)
  • Complex Setup & Learning Curve
    (especially for advanced features, workflows, and campaign setups)

Pricing

There are six plans available:

  • Digital Plan ($119 per user/month)
  • Core Plan ($119 per user/month)
  • Premium Plan (Quote-based)
  • Optimum Plan (Quote-based)
  • Ultimate Plan (Quote-based)

G2 Reviews

Rating: 4.1/5

Many users appreciate the flexibility and ease of customization.

#8 Talkdesk

Talkdesk is used by over 1,800 companies worldwide and offers a user-friendly IVR design, AI-driven features, and advanced routing options for personalized customer service. It’s ideal for businesses focused on automation, agent support, and data-driven performance.

Best for

Businesses of all sizes, although the pricing is best suited for larger companies.

Key Features

  • Virtual Agent (handles routine queries and collects caller data)
  • Conversational IVR
  • Automatic Summaries (generates post-call summaries using generative AI)

Top Integrations

  • Slack

pros & Cons

Pros:


  • Integration Capabilities (over 60 integrations)
  • Enterprise-Ready (e.g., healthcare, finance, and government clouds are available).
  • Security & Compliance (Offers HIPAA and GDPR compliance)

Cons:

  • Starting Price (may be expensive for small businesses)
  • Complex Setup
  • Limited Access at Lower Tiers

Pricing

Talkdesk offers four pricing plans:

  • CX Cloud Digital Essentials: ($85 per user/month)
  • CX Cloud Essentials ($85 per user/month)
  • CX Cloud Elevate ($115 per user/month
  • CX Cloud Elite ($145 per user/month)

G2 Reviews

Rating: 4.4/5

Many users find it easy to manage and customize their IVR flows without needing coding skills.

How Does The IVR Solution Work?

The IVR (Interactive Voice Response) system works by guiding callers through pre-recorded menu options. Callers press a number or speak, and CTI (Computer Telephony Integration) technology recognizes their choice and automatically routes the call to the correct destination.

For example, a caller can press “3” to instantly hear the opening hours, saving time and reducing wait.

How does IVR work?

Test the IVR system live—discover smoother customer journeys!

Test drive CloudTalk Multi-Level IVR. The first 14 days are on us!

Key Benefits of Virtual IVR Solutions

Think of IVR as the GPS for your customer calls — it smoothly guides each conversation to the right place, no detours. Here’s how it benefits your business:

  • Slash costs with IVR automation: IVR automates common tasks like answering FAQs—such as business hours or order status—which can be up to 15 times less expensive than using a live agent. This helps reduce operational costs significantly.
  • Boost customer satisfaction with instant responses: 67% of customers are willing to do more business if they have a positive communication experience.  And that starts with your IVR. It delivers quick answers and routes calls right the first time, reducing repeats and transfers.
  • Increase productivity with automated call management: IVR boosts can handle up to 90% of customer calls autonomously, freeing agents to focus on complex tasks. It also routes calls correctly from the start, avoiding unnecessary transfers and helping agents work more efficiently on high-value cases.
  • Provide 24/7 support without extra costs: IVR is like having an agent who never needs to sleep, drink coffee, or complain about night shifts. Because of this, businesses can offer 24/7 service, allowing customers to access information, make payments, or be directed to the right department at any time, even outside regular working hours.
  • Unlock actionable insights with analytics: Connecting analytics to your IVR shows customer behavior—peak call times, popular menu options, and when callers hang up or wait. This helps identify what’s working and what needs improvement.
  • Strengthen your brand image with a customized IVR: You can customize IVR voice, tone, and style to reflect your brand personality. For example, if your company has a friendly and approachable personality, you can choose a warm voice and simple language in the IVR messages.

Don’t Pick an IVR Without These 6 Features

There are so many IVR features out there, it’s enough to make your head spin. But don’t worry—we’ve rounded up the essentials you actually need:

  • Call Flow Designer: Decide what happens when someone calls thanks to the Call Flow Designer: what options they hear, where each call goes, and in what order. It gives you full control over the experience and keeps things clear for your customers.
  • Integrations: Connect your IVR with other tools like your CRM, payment systems, or help desk apps. Integrations with platforms like Salesforce, HubSpot, Zendesk, or Pipedrive save your team time and streamline customer interactions.
  • Callback: Busy phone lines? No worries. This feature lets callers leave their number and receive a callback when an agent is available. Nobody gets left hanging.
  • Text-to-Speech:  Text-to-Speech turns written text into voice so you don’t have to record every message, and listens to what the caller says to either respond automatically or send them to the right place. Super handy for automating without losing a human touch.
  • Analytics: Analytics show you what’s happening on your lines: how many calls you get, which options people pick, and where they tend to hang up. No guessing — just clear data to tweak and improve your service.
  • Call Routing: Call Routing gets every call to the right person or department on the first try. No bouncing people around like a ping pong ball. Keeps customers happy and your team focused.

How to Find Your Ideal IVR Service Provider

Picking the right IVR system vendor is like choosing a Netflix show on a Friday night—there are so many options, you’ll probably spend more time deciding than actually watching something.

To save you the scroll, follow these simple steps:

1. Assess Your Business Needs

Start by defining what you want to solve or improve. Are you looking to automate FAQs, reduce call wait times, or offer multilingual support? Also, consider your average call volume and what tools the IVR should connect with—like your CRM, help desk, or payment systems.

Define what you’re trying to fix or improve. Are you aiming to automate FAQs, route calls faster, or offer service in multiple languages? Know your call volume and integration needs too.

2. Identify the Must-Have Features

Make a list of the features your IVR can’t live without. At a minimum, you’ll need smart call routing, call queues, multi-level menus, self-service options, reporting, and CRM integrations.

3. Check Integration Capabilities

Your IVR should work smoothly with the tools your team already uses. If it doesn’t integrate easily with your CRM, helpdesk, or other communication platforms, it’ll slow you down instead of helping.

4. Prioritize Scalability and Flexibility

Pick a system that can grow with your business. It should be able to handle increased call volume, new locations, or additional languages. Cloud-based solutions are perfect for this since you can scale up or adjust features without extra hardware.

5. Test Before You Commit

Always try before you buy. Use demos or free trials to see how the IVR performs in real situations. Make sure it’s easy to set up, meets your needs, and gets a thumbs-up from your team before signing off.

Your Ideal IVR Solution is Just One Click Away

How to Set Up an IVR Call Flow (A Quick Step-by-Step Guide)

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Ready to set up your first IVR call flow?CloudTalk’s intuitive drag-and-drop Call Flow Designer makes it simple, and you can get it up and running in minutes without any dev work (another reason to choose CloudTalk as your go-for IVR platform).

Here’s 5 simple steps to build your own IVR call flow:

Step 1: Log Into Your CloudTalk Dashboard

Once you’re in, head to the left-hand menu and click on Numbers. Then, select the number you want to assign the IVR to and click the blue pencil icon to configure it.

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Step 2: Open the Call Flow Designer

Scroll down to the Sequence of steps for incoming call section and click on Configure call flow. This will open up the drag-and-drop call flow editor.

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Step 3: Add the IVR Step

Click the “+” icon in the flow and choose IVR from the menu. Here, you can upload or record your custom audio prompt and the time the caller has to wait on this step.

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Step 4: Add Call Routing Actions

Once you add IVR to your flow, you can define:

  • actions the caller can trigger—Call to Agent, Voice Agent, Voicemail, Playback, etc. (choose as many as you need, just don’t overcomplicate it)
  • how much time the caller has to select the next step
  • preferred failover option in case the caller doesn’t take action
  • the IVR keyboard number the caller has to press to trigger the desired action.
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Popular Call Routing Options Include:

-> Call to Group (e.g., Support team)
-> Call to favorite agent
-> Call to Voice Agent
-> Play a message (e.g., “Office is closed”)
-> Redirect to Voicemail

Step 5: Save and Activate Your IVR Flow

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Once your call flow is complete, click Save. The new IVR workflow is now live on your selected number.

And that’s it! You’ve created a fully functional IVR system in just a few minutes.

Want to go further? Add business hours, AI Voice Agents, or condition-based routing to your IVR any time inside the same editor.

Do you want a more complex tutorial? Then don’t forget to check out our call flow designer guide.

Try Building Your First IVR Flow for Free

CloudTalk gives you 14 days of full access, no credit card needed. Start designing your IVR workflow today.

Best Practices for Setting Up Your IVR Software Like a Pro

If you’ve already selected your IVR software, it’s time to roll up your sleeves and set it up. With these best practices, you’ll be on your way to creating an efficient and user-friendly system that works for both your team and customers:

  • Keep it simple and logical: Avoid overwhelming callers with too many options. Keep menus short, logically ordered, and easy to navigate.
  • Use clear, friendly prompts: Record messages in a calm, clear voice with no background noise. Ensure that instructions are direct and easy to follow.
  • Always offer a live agent option: Not everyone wants to deal with a machine. Give callers the chance to connect with a real person if they prefer.
  • Optimize call routing: Make sure calls reach the right agent or department quickly. Set up smart routing paths and backups for unavailable agents.
  • Monitor, test, and adjust: Regularly check how your IVR performs. Use analytics and team feedback to tweak call flows, menu options, and overall usability.
  • Allow callback options: Let callers request a callback instead of waiting on hold — it improves satisfaction and reduces agent pressure.

Ready to Upgrade Your Customer Experience with the Right IVR?

Delivering great service means handling every call quickly, smoothly, and with zero frustration. This guide covers 8 top IVR service providers to help you choose the right one.

Want a solution that’s easy to use, flexible, and packed with smart features? CloudTalk makes it simple to build custom, multi-level IVR call flows, automate routing, and offer fast, frustration-free service—all without needing technical expertise.

Its cloud-based setup means you can scale effortlessly, manage international numbers in over 160 countries, and integrate with popular tools like HubSpot, Pipedrive, and Zendesk. Plus, with AI-powered analytics and Skill-Based Routing, you’ll reduce wait times, cut costs, and deliver a smarter, more personalized customer experience.

Try CloudTalk and see how easy it is to transform your call management.

Turn Frustration into Satisfaction – Say Hello to Swift Service with CloudTalk!

We’ll show your how to keep your customers happy and serve them better with CloudTalk—the smartest IVR for growing businesses.

Sources:

  1. GenAI-Powered Platform Solves 80% of Customer Issues Without a Live Agent (Khoros)
  2. Interactive Voice Response Strategy Business Rewards (Customer Experience Live)
  3. MightyCall Reviews on G2
  4. Twilio Reviews on G2
  5. Genesys Cloud CX Reviews on G2
  6. NICE CXone MPower Reviews on G2
  7. RingCentral Contact Center Customer Support Reviews on G2
  8. Five9 Reviews on G2
About the author
Silvana Lucido is a bilingual B2B copywriter (English–Spanish) with over six years of experience turning complex ideas into clear, engaging content. At CloudTalk, she creates high-impact copy that supports product adoption, boosts conversions, and strengthens brand voice across global markets. Before that, she led content at a fintech startup and worked as a freelance copywriter for companies in HR, eCommerce, hospitality, automotive, and chemical industries. She has also supported and mentored other copywriters, bringing a practical, reader-first approach to every project.